Wednesday November 13, 2019
Home Lead Story Facebook To S...

Facebook To Scrutinize Political Ads More

In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages

0
//
Facebook
Facebook is working on launching Athena, its own Internet satellite, early in 2019, the WIRED reported. Pixabay

In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages.

To get authorised by Facebook, advertisers will now need to confirm their identity and location. “Advertisers will be prohibited from running political ads — electoral or issue-based — until they are authorised,” Rob Goldman, Vice President, Ads at Facebook, said in a blog post late Friday.

facebook
Facebook was accused of leaking data to Cambridge Analytica.

Last year, the social media platform announced that only authorised advertisers will be able to run electoral ads on Facebook or Instagram.

“In addition, these ads will be clearly labeled in the top left corner as aPolitical Ad’. Next to it, we will show ‘paid for by’ information,” added Alex Himel, Vice President, Local and Pages.

“We started testing the authorisation process this week, and people will begin seeing the label and additional information in the US later this spring,” the blog post added.

Facebook is also investing in Artificial Intelligence (AI) and adding more people to help find advertisers that should have gone through the authorisation process but did not.

The company has also asked users to report if they see an unlabeled political ad. People can do this by tapping the three dots at the top right corner of the ad and selecting “Report Ad.”

Also Read: Over 5 lakh Indian users’ data shared with Cambridge Analytica: Facebook

In Canada, Facebook is testing a new feature called “view ads” that lets you see the ads a Page is running even if they are not in your News Feed.

“This applies to all advertiser Pages on Facebook — not just Pages running political ads. We plan to launch view ads globally in June,” the post added.

In June, Facebook also plans to release a public, searchable political ads archive. This will contain all ads with the “Political Ad” label, and will show the image and text, as well as additional information like the amount spent and demographic audience information for each ad.

“We’re also announcing that people who manage Pages with large numbers of followers will need to be verified,” said Goldman. Those who manage large Pages that do not clear the process will no longer be able to post. The new updates, Facebook said, are designed to prevent future abuse in elections.

facebook
The social media app is in news for all the wrong reasons lately. VOA

Earlier this week, Facebook showed country-specific break-up of people affected by the data breach, saying information of up to 87 million people, mostly in the US, may have been “improperly” shared with British political consultancy firm Cambridge Analytica via a quiz app, “thisisyourdigitallife”, between November 2013 and December 2015.

The British political research organisation, which collaborated with Donald Trump’s campaign in the run-up to the 2016 US Presidential election, used the leaked information to develop a computer programme to predict the decisions of US voters and allegedly influence them. IANS

Next Story

Here are All The Things One Should Know About Facebook Pay

According to the social networking giant, users do not need to download anything new -- Facebook Pay works seamlessly on the apps they use

0
Facebook Pay
Eligible users can set up Facebook Pay by setting it up for use across all Facebook apps individually. Pixabay

Marking its foray into the digital payments system, Facebook has launched a new payments system named Facebook Pay which lets users send money to friends, shop and donate on the social networking platform and Messenger.

Currently available in the US, it will be expanded to Facebook-owned Instagram and WhatsApp later.

It is not yet clear if Facebook Pay will launch in India as Facebook’s plans in the country are focused around WhatsApp Pay as it has a massive WhatsApp user base in the country. However, it hasn’t been introduced so far due to regulatory issues.

It is also not known if both Facebook Pay and WhatsApp Pay will be introduced in India.

According to the social networking giant, users do not need to download anything new — Facebook Pay works seamlessly on the apps they use.

Mobile billing will also be a mode of payment on the platform, said the firm’s payment terms.

“Getting started is quick and easy. Simply add your credit card, debit card, or PayPal, and you’re good to go,” the company said in its support page.

Eligible users can set up Facebook Pay by setting it up for use across all Facebook apps individually. They can go to Settings > Facebook Pay, on the Facebook app or website, then add a payment method.

It is pertinent to note that Facebook Pay is also not connected to its proposed cryptocurrency wallet Libra.

The company will not charge a fee from the users for sending and receiving money via Messenger app.

Facebook Pay
Marking its foray into the digital payments system, Facebook has launched a new payments system named Facebook Pay which lets users send money to friends, shop and donate on the social networking platform and Messenger. Pixabay

Facebook may, however, subject users to fees from third parties for reversal charges or insufficient funds if attempted payments are rejected.

Users who are under 18 will not be able to use the peer-to-peer (P2P) payments service on Messenger.

ALSO READ: Use These Tools to Calculate Your Crypto Tax

P2P is also not to be used for business, commercial, or merchant transactions. The company will discontinue payment services if it notices such prohibited transactions. (IANS)