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Facebook To Scrutinize Political Ads More

In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages

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Facebook
Facebook is working on launching Athena, its own Internet satellite, early in 2019, the WIRED reported. Pixabay

In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages.

To get authorised by Facebook, advertisers will now need to confirm their identity and location. “Advertisers will be prohibited from running political ads — electoral or issue-based — until they are authorised,” Rob Goldman, Vice President, Ads at Facebook, said in a blog post late Friday.

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Facebook was accused of leaking data to Cambridge Analytica.

Last year, the social media platform announced that only authorised advertisers will be able to run electoral ads on Facebook or Instagram.

“In addition, these ads will be clearly labeled in the top left corner as aPolitical Ad’. Next to it, we will show ‘paid for by’ information,” added Alex Himel, Vice President, Local and Pages.

“We started testing the authorisation process this week, and people will begin seeing the label and additional information in the US later this spring,” the blog post added.

Facebook is also investing in Artificial Intelligence (AI) and adding more people to help find advertisers that should have gone through the authorisation process but did not.

The company has also asked users to report if they see an unlabeled political ad. People can do this by tapping the three dots at the top right corner of the ad and selecting “Report Ad.”

Also Read: Over 5 lakh Indian users’ data shared with Cambridge Analytica: Facebook

In Canada, Facebook is testing a new feature called “view ads” that lets you see the ads a Page is running even if they are not in your News Feed.

“This applies to all advertiser Pages on Facebook — not just Pages running political ads. We plan to launch view ads globally in June,” the post added.

In June, Facebook also plans to release a public, searchable political ads archive. This will contain all ads with the “Political Ad” label, and will show the image and text, as well as additional information like the amount spent and demographic audience information for each ad.

“We’re also announcing that people who manage Pages with large numbers of followers will need to be verified,” said Goldman. Those who manage large Pages that do not clear the process will no longer be able to post. The new updates, Facebook said, are designed to prevent future abuse in elections.

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The social media app is in news for all the wrong reasons lately. VOA

Earlier this week, Facebook showed country-specific break-up of people affected by the data breach, saying information of up to 87 million people, mostly in the US, may have been “improperly” shared with British political consultancy firm Cambridge Analytica via a quiz app, “thisisyourdigitallife”, between November 2013 and December 2015.

The British political research organisation, which collaborated with Donald Trump’s campaign in the run-up to the 2016 US Presidential election, used the leaked information to develop a computer programme to predict the decisions of US voters and allegedly influence them. IANS

Next Story

Facebook Working to Re-elect Donald Trump, Says Billionaire Philanthropist Geroge Soros

"As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear."

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Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

The billionaire philanthropist George Soros has slammed Facebook, accusing the social networking giant of helping to re-elect Donald Trump in the 2020 US election.

“Facebook will work to re-elect Trump and Trump will protect Facebook,” the 89-year-old said during a speech at a dinner hosted by his non-profit Open Society Foundation at Davos on Thursday, reports Politico.

“It makes me very concerned about the outcome of 2020,” Soros added.

Reacting to his outburst, a Facebook spokesperson said: “This is just plain wrong”.

At the dinner speech, Soros called Trump “the ultimate narcissist”, and Xi Jinping a “dictator”, while praising Swedish activist Greta Thunberg.

Soros also announced he will launch “the most important project of my life” — a $1 billion investment in “critical thinking” via a new network of colleges.

Judge, Trump, Moral
FILE – President Donald Trump speaks to members of the media on the South Lawn of the White House, in Washington, Nov. 4, 2019. VOA

Earlier this month, Facebook Vice President Andrew ‘Boz’ Bosworth claimed that it was the social networking giant that got Donald Trump elected as the US President in 2016 because “he ran the single best digital ad campaign I’ve ever seen from any advertiser”.

In a memo obtained by The New York Times, the key Facebook executive in the same vein suggested that the platform with over 2.45 billion monthly active users should not use its enormous reach to block Trump”s reelection in 2020.

“He (Trump) didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period”, said Bosworth who runs Facebook”s hardware group.

“Trump just did unbelievable work,” Bosworth wrote.

Also Read: Amazon Asks Judge to Block Microsoft from Pentagon Project

“As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear.”

Facebook also announced it will show fewer political ads to people on its platform and Instagram, starting with the US which faces Presidential elections this year, but won’t ban or limit those as Twitter has already done and Google to some extent. (IANS)