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Facebook To Scrutinize Political Ads More

In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages

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Facebook's CEO also vowed to fight fake news. Pixabay
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In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages.

To get authorised by Facebook, advertisers will now need to confirm their identity and location. “Advertisers will be prohibited from running political ads — electoral or issue-based — until they are authorised,” Rob Goldman, Vice President, Ads at Facebook, said in a blog post late Friday.

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Facebook was accused of leaking data to Cambridge Analytica.

Last year, the social media platform announced that only authorised advertisers will be able to run electoral ads on Facebook or Instagram.

“In addition, these ads will be clearly labeled in the top left corner as aPolitical Ad’. Next to it, we will show ‘paid for by’ information,” added Alex Himel, Vice President, Local and Pages.

“We started testing the authorisation process this week, and people will begin seeing the label and additional information in the US later this spring,” the blog post added.

Facebook is also investing in Artificial Intelligence (AI) and adding more people to help find advertisers that should have gone through the authorisation process but did not.

The company has also asked users to report if they see an unlabeled political ad. People can do this by tapping the three dots at the top right corner of the ad and selecting “Report Ad.”

Also Read: Over 5 lakh Indian users’ data shared with Cambridge Analytica: Facebook

In Canada, Facebook is testing a new feature called “view ads” that lets you see the ads a Page is running even if they are not in your News Feed.

“This applies to all advertiser Pages on Facebook — not just Pages running political ads. We plan to launch view ads globally in June,” the post added.

In June, Facebook also plans to release a public, searchable political ads archive. This will contain all ads with the “Political Ad” label, and will show the image and text, as well as additional information like the amount spent and demographic audience information for each ad.

“We’re also announcing that people who manage Pages with large numbers of followers will need to be verified,” said Goldman. Those who manage large Pages that do not clear the process will no longer be able to post. The new updates, Facebook said, are designed to prevent future abuse in elections.

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The social media app is in news for all the wrong reasons lately. VOA

Earlier this week, Facebook showed country-specific break-up of people affected by the data breach, saying information of up to 87 million people, mostly in the US, may have been “improperly” shared with British political consultancy firm Cambridge Analytica via a quiz app, “thisisyourdigitallife”, between November 2013 and December 2015.

The British political research organisation, which collaborated with Donald Trump’s campaign in the run-up to the 2016 US Presidential election, used the leaked information to develop a computer programme to predict the decisions of US voters and allegedly influence them. IANS

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World Emoji Day: Apple, Facebook, Twitter Celebrate with New Emojis

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages

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Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals. (IANS)

Apple, Facebook, Twitter and other tech giants celebrated World Emoji Day on Tuesday with declaring most used and favourite emojis, announcement of new ones, acknowledging how emojis make conversataions easy and expressive without words, among others.

Apple announced over 70 new emoji characters with hair colour variations, gender-neutral characters, mythical creatures and more that would reach the users as part of a free update that Apple would bring to iOS 12 later this year, the iPhone maker wrote in a blog post.

Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms.

“There are more than 2,800 emojis and almost all of them (2,300) are used each and every day on Facebook,” the company said in a statement.

The social networking giant also announced that new emojis, including a camera frame and a themed text feature would soon be part of Facebook and Messenger.

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Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms. Pixabay

From being used only for creative expression by the millennials, to being Oxford dictionary’s “Word of the year 2015,” emojis are now also being embraced by brands across the globe.

Microblogging site Twitter also released a list of the top ten emojis used on its platform that included the “heart, fire, thumbs up and heart eyes” smileys.

“Keeping in mind the popularity of emojis, Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals,” Twitter said.

Also Read: Facebook Joins Skill India Mission to Train Empower youth

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages.

“Today, emojis have become an essential part of the online vocabulary. Driven by the rise of mobile internet usage in India, consumers are integrating emojis into their conversations with each other as well as with brands,” said Nikhil Arora, Managing Director and VP, GoDaddy India. (IANS)