Monday December 9, 2019
Home Lead Story Facebook Prep...

Facebook Preparing Launch of Serious Competitor to Short Video-Sharing App TikTok

Announced last week, Facebook's NPE team is aimed at developing experimental apps for consumers who are still slightly removed

0
//
Facebook, TikTok, Video
With Facebook roping in former Google employee Jason Toff for a key portfolio, speculation is rife about the social networking giant preparing the launch of a serious competitor. Pixabay

With Facebook roping in former Google employee Jason Toff for a key portfolio, speculation is rife about the social networking giant preparing the launch of a serious competitor to the short video-sharing app TikTok.

Toff, who earlier served as the General Manager for Twitter’s short-video sharing service Vine, has joined as Facebook’s Product Management Director to lead the company’s recently formed New Product Experimentation (NPE) team.

“I suppose it’s a good time to share what I’m up to next! In two weeks, I’ll be joining Facebook as a PM Director starting up a new initiative under the recently formed NPE team,” Toff announced on Twitter on Monday.

Announced last week, Facebook’s NPE team is aimed at developing experimental apps for consumers who are still slightly removed from the core Facebook brand.

Facebook, TikTok, Video

Toff, who earlier served as the General Manager for Twitter’s short-video sharing service Vine, has joined as Facebook’s Product Management Director. Pixabay

In Google, Toff worked on Virtual Reality (VR) projects as well as on Google’s in-house Area 120 incubator — which is similar in concept to Facebook’s NPE team, The Verge reported.

While Toff said he could not reveal details of what he is working on, his Twitter post mentioned he is looking to hire a team of UX designers and engineers to work on the project.

The world’s largest social media platform last week announced that it will begin to launch new consumer-focused apps under the developer name “NPE Team, from Facebook.”

“NPE Team apps will be aligned with Facebook’s mission of giving people the power to build community but will focus on shipping entirely new experiences. We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people,” Facebook said.

Also Read- Trump: Taxpayer-Funded Family Planning Clinics Must Stop Referring Women for Abortions Immediately

Owned by Beijing-based start-up ByteDance, TikTok saw its first-time installs grow about 28 per cent year-over-year for the first half of 2019 to nearly 344 million worldwide despite a two-week ban in India during Q2, revealed an estimate by mobile app intelligence firm Sensor Tower. (IANS)

Next Story

Social Media Giant Facebook Sues Chinese Company Over Alleged ad Fraud

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks

0
facebook, WhatsApp, stories, feature
An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Facebook has sued a Chinese company for allegedly tricking people into installing a malware, compromising peoples accounts and then using them to run deceptive ads.

Facebook blamed ILikeAd Media International Company Ltd. and two individuals associated with the company — Chen Xiao Cong and Huang Tao – for the fraud.

The defendants deceived people into installing malware available on the Internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills, the social media giant said in a blog post.

The defendants sometimes used images of celebrities in their ads to entice people to click on them, a practice known as “celeb bait”, according to the lawsuit filed on Wednesday.

In some instances, the defendants also engaged in a practice known as cloaking, Facebook said.

Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

“Through cloaking, the defendants deliberately disguised the true destination of the link in the ad by displaying one version of an ad’s landing page to Facebook’s systems and a different version to Facebook users,” said Facebook’s Jessica Romero, Director of Platform Enforcement and Litigation and Rob Leathern, Director of Product Management, Business Integrity.

Cloaking schemes are often sophisticated and well organised, making the individuals and organisations behind them difficult to identify and hold accountable.

Also Read: New Account of Twitter named @TwitterRetweets to Highlight Best Tweets

As a result, there have not been many legal actions of this kind.

“In this case, we have refunded victims whose accounts were used to run unauthorised ads and helped them to secure their accounts,” they wrote.

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks. (IANS)