Thursday, July 2, 2020
Home Lead Story Facebook to Tackle the Problem of Manipulated Media on its Platform

Facebook to Tackle the Problem of Manipulated Media on its Platform

Facebook cracks down on deepfake videos

Alarmed at the growing forged or deepfake videos on its platform, Facebook has announced tough policies against the spread of manipulated media on its platform.

The company said that going forward, it will remove misleading manipulated media if it has been edited or synthesized beyond adjustments for clarity or quality “in ways that aren’t apparent to an average person and would likely mislead someone into thinking that a subject of the video said words that they did not actually say”.

“If it is the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic.
This policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words,” Monika Bickert, Vice President, Global Policy Management, said in a statement on Monday.

“Deepfakes” are video forgeries that make people appear to be saying things they never did, like the popular forged videos of Zuckerberg and that of US House Speaker Nancy Pelosi that went viral last year.

Facebook said it is driving conversations with more than 50 global experts with technical, policy, media, legal, civic and academic backgrounds to inform its policy development and improve the science of detecting manipulated media.

facebook
Facebook said it is driving conversations with more than 50 global experts with technical, policy, media, legal, civic and academic backgrounds to inform its policy development. Pixabay

“Consistent with our existing policies, audio, photos or videos, whether a deepfake or not, will be removed from Facebook if they violate any of our other Community Standards including those governing nudity, graphic violence, voter suppression and hate speech,” said Bickert.

Videos that don’t meet these standards for removal are still eligible for review by one of Facebook’s independent third-party fact-checkers, which include over 50 partners worldwide fact-checking in over 40 languages.

“If a photo or video is rated false or partly false by a fact-checker, we significantly reduce its distribution in News Feed and reject it if it’s being run as an ad. And critically, people who see it, try to share it, or have already shared it, will see warnings alerting them that it’s false,” said Facebook.

Also Read- General Public Raises Questions on Security in India in 2020

The social media platform said it has partnered with Reuters to help newsrooms worldwide to identify deepfakes and manipulated media through a free online training course.

“News organizations increasingly rely on third parties for large volumes of images and video, and identifying manipulated visuals is a significant challenge. This programme aims to support newsrooms trying to do this work,” said Facebook. (IANS)

 

STAY CONNECTED

19,003FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Covid-19 Conspiracy Theories Amplified by Social Media

People who get most of their news from social media like Facebook and YouTube are much more likely to believe conspiracy theories about the...

COVID-19 Accelerating Worldwide : WHO

The World Health Organization says 60 percent of the world’s 10 million COVID-19 cases since December came in the month of June – a...

Doctors Talk About Challenges they Face During the Pandemic

The year 2020 belongs to doctors and the healthcare workers who are risking their lives to fight the lethal, invisible virus Covid-19. While India...

Travel Virtually To These Places Amidst Lockdown

Travel is one of the most rewarding and enriching adventures one can indulge in. Every year, travel enthusiasts from across the world plan their...

Sustainable Kitchen Herb Gardening and it’s Benefits

Your small choice of starting a kitchen herb garden or nurturing the gardening habit can lead you to join the fight against global warming....

Covid-19 Infected Patients’ Blood Can Tell Severity Of Illness

Clinicians can examine Covid-19 patients' blood to identify those at greatest risk of severe illness and to pinpoint those most likely to need a...

While Covid-19 Continues, Don’t Forget Virus with Pandemic Potential

Don't panic, but there is another virus out there that could cause a pandemic. This one is an influenza strain circulating in pigs and...

SARS-CoV-2 Can Directly Infect Heart Cells of Covid-19 Patients

A team of US scientists, led by an Indian-origin researcher revealed that SARS-CoV-2 (coronavirus), the virus behind Covid-19, can infect heart cells in a...

Recent Comments