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Facebook Agrees to Re-think on Policies Around Artistic Nudity

Along with NCAC and world-renowned American artist Spencer Tunick, members of women’s rights group ‘Grab Them By The Ballot’ also took part in the demonstration

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Facebook has agreed to re-think its stance of artistic nudity after an outcry of people protesting naked in front of the social networking giant’s New York headquarters against the company’s policies against the same.

Facebook has confirmed that it would meet the National Coalition Against Censorship (NCAC) and other stakeholders to discuss the subject, web portal PetaPixel reported.

NCAC launched the #WeTheNipple campaign in April to call for change in the policies of Facebook and Instagram to allow photographic artistic nudity.

According to a Facebook spokesperson, it is important for the company to hear directly from different communities who use apps from the company, like its photo-messaging app Instagram.

Following Facebook’s decision, the NCAC also released an official statement, announcing that it would collaborate with Facebook to ensure that the company’s policy is “well-informed by external experts and perspectives”.

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FILE – Facebook CEO Mark Zuckerberg speaks at a Facebook developer conference in San Jose, California, May 1, 2018. VOA

The organisation said it was “excited to announce that Facebook’s policy team has committed to convening a group of stakeholders including artists, art educators, museum curators, activists, as well as Facebook employees, to examine how to better serve artists, including considering a new approach to nudity guidelines”.

About its current policies, the social networking giant said it restricts the display of nudity or sexual activity being considerate of some people who may be sensitive to this type of content.

However, on June 3, about 100 people stripped naked in front of Facebook’s New York headquarters with pictures of nipples in their hands as part of the #WeTheNipple protest.

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Along with NCAC and world-renowned American artist Spencer Tunick, members of women’s rights group ‘Grab Them By The Ballot’ also took part in the demonstration.

“Our nudity policies have become more nuanced over time. We understand that nudity can be shared for a variety of reasons, including as a form of protest, to raise awareness about a cause, or for educational or medical reasons. Where such intent is clear, we make allowances for the content,” Facebook’s community standards said. (IANS)

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Ecommerce Ads: Facebook, Instagram, YouTube, PPC

Let’s consider the most effective platforms, which are used by modern marketers

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E-Commerce, Ads, Facebook
There exist many ways to promote your brand with the help of different types of adverts.

Today almost every company has its own website or store. It is connected with the growing interest in the sphere of e-commerce. For further development of any e-commerce marketing platform, it is vital to apply various marketing tools. E-commerce ads are one of the effective ways to increase your earnings, reach a target audience, and achieve more sales.

E-commerce advertising platforms

There exist many ways to promote your brand with the help of different types of adverts. Let’s consider the most effective platforms, which are used by modern marketers:

  1. Facebook. Social networks are a powerful tool for any marketer. Facebook is used by a significant number of people of different age, location, education, and interests. That’s why it is easy to find a target audience for almost any product or service there. There are lots of types of adverts, which are available on Facebook. Among the most effective ones, we can mention:
E-Commerce, Ads, Facebook
Today almost every company has its own website or store. Pixabay
  • Dynamic product adverts. A special option allows linking the database of your site with the adverts account on Facebook. Thus, there is no need to manually set a custom audience for each product anymore. The social network is able to generate adverts offering the products, which are similar to those viewed/purchased by the user. Thus, it is possible to achieve more specified targeting. As a result, the marketer may reach higher conversion rates and better engagement of the users.
  • Carousel adverts. With the help of this type of ads, it is possible to promote mini slideshows demonstrating your product. They might be made of images and videos. It is possible to add individual links to increase traffic. It is possible to use up to 5 images/videos. Thus, you can tell a story about your product or create a kind of tour of a website. It is one of the popular types of adverts because visuals always provide advanced engagement of the users.
  • Page Likes Campaigns. On Facebook, you usually have to pay in order to reach your audience. However, likes also matter. For those, whose posts are shared by the users (and then liked by their friends or subscribers), there are lots of benefits. It brings referral traffic, which means you have more influence on the audience. It is effective to organize campaigns, the main aim of which is to reach as many likes as possible. It is also possible to ask for the users’ emails for the further application of email marketing to reach the clients. 

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  1. Instagram. This network is one of the tools, which allows reaching your target audience in an advanced way. It is more appropriate for those marketers, who are looking for a younger target audience. Besides, the statistics show that this platform is able to influence people’s shopping habits more than other social media platforms. Almost 80% of the users make a decision to buy based on the information posted on Instagram. Consider tips for a successful advert on Instagram:
  • make it look as if it is from a friend
  • analyze your target audience and learn together with them.
  1. YouTube. Video marketing is one of the most effective strategies for the development of any business. And YouTube is the best platform for this. The application of video will allow increasing your annual revenue, users’ interest, and traffic. With the help of YouTube, you can promote your product with several types of ads:
E-Commerce, Ads, Facebook
For further development of any e-commerce marketing platform, it is vital to apply various marketing tools. Pixabay
  • bumper adverts
  • non-skippable adverts
  • TrueView adverts
  • outstream adverts.

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For the creation of an ad, you need to link YouTube account with Google Ads. Then it is important to choose an advert campaign type and start a campaign (with the corresponding settings). After this, you can create videos and control the results of your work. It is vital never to forget about the optimization. 

The majority of marketers prefer using a PPC model to get the highest Return on Investment. Such a model is based on the clicks of the users. The marketers pay for each of them (each time any user clicks on a link and opens a website). They create special campaigns for this purpose. To make sure that the campaign is effective, the marketers create special tracking systems to monitor their earnings from ads. Depending on the results, it might be necessary to optimize your adverts to make them more effective.