Monday September 23, 2019
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Social Media Giant Facebook Rejects ‘False’ Claim That Half of its Accounts are Fake

However, Facebook's most recent reporting shows otherwise

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Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA
Facebook has as termed “unequivocally false” a report that claims the social networking platform hosts one billion fake accounts, a media report said.
According to a Daily Mail report, a former classmate of Facebook CEO Mark Zuckerberg claimed that the social media giant hosts one billion fake accounts on its platform, or 50 per cent of its total users worldwide.
In a 70-page report titled “Reality Check”, Aaron Greenspan, who attended the Harvard University with Zuckerberg from 2002 to 2004, claimed that Facebook has been inflating its global user count since 2004.
He also alleged that he was the founder of the original Facebook and was paid an undisclosed settlement from Facebook in 2009 over his claims.
“Facebook has been lying to the public about the scale of its problem with fake accounts, which likely exceed 50 per cent of its network,” Greenspan said in the report.
Facebook
Facebook, social media. Pixabay
“Its official metrics — many of which it has stopped reporting quarterly — are self-contradictory and even farcical.”
However, Facebook has denied the findings.
“This is unequivocally wrong and responsible reporting means reporting facts, even if it’s about fake accounts,” a Facebook spokesperson was quoted as saying to the Daily Mail.
Greenspan cited a rise in the number of duplicate and user-misclassified and undesirable accounts on Facebook which the company began reporting several years ago in its quarterly earnings results.
In the second quarter of 2017, Facebook reported that duplicate accounts or “an account that a user maintains in addition to his or her principal account”, comprised six per cent of its global monthly active users (MAUs).
Facebook, data,photos
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA
“User-misclassified and undesirable” accounts, which are those made for spamming or for a non-human entity such as a pet, made up one per cent of worldwide MAUs in the quarter.
Graphs from Facebook’s transparency portal show that fake accounts it took action against comprised 32.6 per cent of users in the last quarter of 2017. In the third quarter of 2018, that number rose to 33.2 per cent of monthly active users.
However, Facebook’s most recent reporting shows otherwise.

In a filing with the Securities and Exchange Commission, the company estimates that between three to four per cent of accounts on the website are fake, which is a significantly lower percentage than Greenspan’s estimated 50 per cent, the report stated. (IANS)

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Snap Help US Anti-Trust Agency Into Facebook’s Business Practices

Facebook competitors like Snap are reportedly helping the US FTC as it launches an anti-trust investigation into the social networking giant's business practices

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Snapchat, Facebook, Anti-trust agency, agency, probe
Snap are reportedly helping the US FTC as it launches an anti-trust investigation into the social networking giant's business practices. Pixabay

Some Facebook competitors like Snap are reportedly helping the US FTC as it launches an anti-trust investigation into the social networking giant’s business practices.

According to a Wall Street Journal report on Monday, Snap which is the parent company of Snapchat, has created a dossier under “Project Voldemort” that apparently contains Facebook secrets.

“The files in ‘Project Voldemort’ chronicled Facebook’s moves that threatened to undermine Snap’s business, including discouraging popular account holders, or influencers, from referencing Snap on their Instagram accounts,” the report claimed.

Snap and Facebook share a bitter history, with the latter copying several of Snapchat-first features into its Instagram and other products.

From launching “Camera Effects Platform” to encourage augmented reality (AR) effects — a move reported by The New York Times as Facebook’s “brazen heist” over Snapchat – to adding Snapchat-style “Stories” and camera special effects in all its core social apps: Facebook, Messenger, WhatsApp and Instagram, The Mark Zuckerberg-run company has done it all.

It is Snapchat which has popularised animated AR selfie masks and facial filters.

Facebook has also added Geostickers to Instagram, offering location-specific tags in two cities (New York City and Jakarta) that users can paste over images. Snapchat launched Geofilters back in 2014.

Snapchat, Facebook, Anti-trust agency, agency, probe
In a historic judgment, the US FTC in July slapped a massive $5 billion fine on Facebook over users’ privacy violations in the Cambridge Analytica scandal. Pixabay

Originally launched by Snapchat, the “Stories” feature shows photos and videos shared in chronological order that disappear after 24 hours.

Facebook introduced something similar in its app Instagram.

Today, Messenger, WhatsApp and the main Facebook app have all added “Stories” feature (In WhatsApp, it is called ‘Status’).

According to the WSJ, the FTC has made contact with dozens of tech executives and app developers.

ALSO READ: Hypocrisies of Malala and her Party Exposed

In a historic judgment, the US FTC in July slapped a massive $5 billion fine on Facebook over users’ privacy violations in the Cambridge Analytica scandal, along with the US Securities and Exchange Commission (SEC) directing the social networking platform to pay $100 million penalty for making misleading disclosures regarding the risk of misuse of user data.
Democrat Senator Ron Wyden from Oregon is even demanding jail term for Facebook CEO Mark Zuckerberg, saying he should face serious consequences for letting his social media platform misuse consumers’ personal data. (IANS)