Never miss a story

Get subscribed to our newsletter


×
WhatsApp geared up to show ads in 'Status,' confirms VP Chris Daniels. Pixabay

Over 3 million people are actively using WhatsApp Business app, says Facebook CEO Mark Zuckerberg.

He said this during the social media giant’s Q1 2018 earnings call, the VentureBeat reported late on Wednesday.


WhatsApp Business, a standalone app separate from the other version of WhatsApp used by 1.5 billion people, was launched in January for Android users in six countries including India, Indonesia, Italy, Mexico, Britain and the US.

WhatsApp Business competes with services like Apple’s Business Chat and RCS messaging for Android and Facebook’s own Messenger Platform, chat apps all built around connecting businesses with customers.

While WhatsApp Business is still being rolled out, conversational commerce through things like payments on Messenger will also be important to the social media giant, the report said.


Facebook. Pixabay

“Over the next five years we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger,” Zuckerberg said.

“I think what you’re going to start to see are people interacting with Pages that you follow, Pages on Facebook or Instagram.

“You see content from that Page, and you can click through to a message thread, and then you can either get customer support or complete a transaction or do a follow-on transaction, and that will be very valuable for businesses so we view the payment in that context, not as the goal but as something that’s helping the business and the person succeed at having a transaction or doing what they’re trying to do,” Zuckerberg noted.

Also Read: This creepy app uses WhatsApp data to let users ‘spy’

WhatsApp Business, available on Google Play Store, makes it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

The new app, which is yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account. IANS


Popular

IANS

Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur

Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur at a total cost of Rs 301.92 crore, moving steadily towards its goal to achieve carbon neutrality by 2024. MCL has placed a turnkey order to set-up a 50 MW solar power plant with a Chennai-based firm M/s Hild Energy Ltd, which will establish this green energy project within a timeline of 10 months, the MCL said in a statement on Saturday.

This solar plant would cater to the captive power requirement of MCL. The Central PSU had successfully set-up a 2MW solar power plant in Sambalpur in 2014. The company said it has pledged a target of installing 182 MW of solar power by 2024 in order to become a net zero energy company, aligning itself to use cleaner forms of energy for coal production.

white and blue solar panel system The company said it has pledged a target of installing 182 MW of solar power by 2024. | Photo by Mariana Proença on Unsplash

Keep Reading Show less
IANS

As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him.

As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him. The actor took to his blog where he poured his heart out and also shared an unseen photo with his father. The image in question is from Big B's wedding in 1973, where the two are caught in a sweet moment as they look at each other.

Amitabh Bachchan wrote on his blog,

"My Father , my all .. November 27th his birth in the year 1907 .. Which makes it his 114th Anniversary .. He is in the heavens, with my Mother and they celebrate .. as do we , in thought word and deed .. (sic). But first."


Keep Reading Show less
Photo by Camille Brodard on Unsplash

With multiple brands coming up with new standards of vegan and sustainable beauty, many consumers are left confused and doubting the authenticity of these claims.

By Plabita Sharma

The World Vegan month of November usually brings with itself an increased amount of dialogue and searches about Vegan lifestyle, sustainable living and clean beauty. Before pondering any further, it is important to understand what the Vegan lifestyle is and how it goes beyond the concept of consuming a plant-based diet. Veganism essentially is a lifestyle that is driven by compassionate choices and an increased awareness of one's actions on the world. Thus motivated by the two, a vegan individual usually carefully curates their day-to-day practices in a manner that does little to no- harm to the planet, the people and all of its inhabitants.

Beauty as industry has time and again been scrutinised for its effects on the consumers and the ecosystem - this can be during the manufacturing process or the effect it has on the consumer's thought processes. Now, as the world moves towards adopting Global Sustainability Goals, committing to a world that works with the natural resources instead of against them - it is only fair for each individual to be curious about making the right choices to make their beauty bag as consciously curated as possible. With multiple brands coming up with new standards of vegan and sustainable beauty, many consumers are left confused and doubting the authenticity of these claims. So here is a quick guide that can help you make the right choices:

Vegan and cruelty free labels: Keeping true to the traditional meaning of Vegan - any vegan beauty product means that it is completely plant based and has no animal ingredients or any of their by-products like honey, beeswax, dairy product etc. Similarly, cruelty-free as a label means that the ingredients or the final product did not test on animals or harm any animals during the production process. One way to test the authenticity is to check if these products are legally certified by PETA (People for the Ethical Treatment of Animals), or verified by Vegan organisations as The Vegan Society and others. Cruelty-free and vegan products are also generally categorized by having cleaner and gentler formulas as they are mostly deprived of harsh chemicals and solvents.

woman peeking over green leaf plant taken at daytime Any vegan beauty product means that it is completely plant based and has no animal ingredients or any of their by-products like honey, beeswax, dairy product etc. | Photo by Drew Dizzy Graham on Unsplash

Keep reading... Show less