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Facebook: WhatsApp Business App Has Over 3mn Users

WhatsApp Business app has over 3mn users: Facebook

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WhatsApp geared up to show ads in 'Status,' confirms VP Chris Daniels. Pixabay

Over 3 million people are actively using WhatsApp Business app, says Facebook CEO Mark Zuckerberg.

He said this during the social media giant’s Q1 2018 earnings call, the VentureBeat reported late on Wednesday.

WhatsApp Business, a standalone app separate from the other version of WhatsApp used by 1.5 billion people, was launched in January for Android users in six countries including India, Indonesia, Italy, Mexico, Britain and the US.

WhatsApp Business competes with services like Apple’s Business Chat and RCS messaging for Android and Facebook’s own Messenger Platform, chat apps all built around connecting businesses with customers.

While WhatsApp Business is still being rolled out, conversational commerce through things like payments on Messenger will also be important to the social media giant, the report said.

The Facebook's image.
Facebook. Pixabay

“Over the next five years we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger,” Zuckerberg said.

“I think what you’re going to start to see are people interacting with Pages that you follow, Pages on Facebook or Instagram.

“You see content from that Page, and you can click through to a message thread, and then you can either get customer support or complete a transaction or do a follow-on transaction, and that will be very valuable for businesses so we view the payment in that context, not as the goal but as something that’s helping the business and the person succeed at having a transaction or doing what they’re trying to do,” Zuckerberg noted.

Also Read: This creepy app uses WhatsApp data to let users ‘spy’

WhatsApp Business, available on Google Play Store, makes it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

The new app, which is yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account.  IANS

Next Story

Russia’s Communication Watchdog Opens Administrative Proceedings Against Twitter, Facebook

In April last year, thousands rallied in Moscow in support of internet freedom after Russian authorities attempted to block access to the popular messaging app Telegram.

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Facebook, Fake News
A user gets ready to launch Facebook on an iPhone, in North Andover, Mass., June 19, 2017. Facebook has made changes to fight false information, including de-emphasizing proven false stories in people's feeds so others are less likely to see them. VOA

Russia’s communication watchdog, Roskomnadzor, opened “administrative proceedings” Monday against Facebook and Twitter for non-compliance with country’s data laws, Interfax news agency reported.

Roskomnadzor head Alexander Zharov is quoted as saying that U.S. social media giants have a month to comply or face legal proceedings.

According to Roskomnadzor, Facebook and Twitter have not explained how and when they would comply with legislation that requires all servers used to store Russians’ personal data to be located in Russia.

Facebook, data,photos
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Russia has introduced stricter internet laws in the past five years, among other things requiring search engines to share encryption keys with Russian security services.

Also Read: Twitter Rolls Out Reverse-chronological Timeline Option For Android

In April last year, thousands rallied in Moscow in support of internet freedom after Russian authorities attempted to block access to the popular messaging app Telegram.

Telegram had refused to give state intelligence services access to private conversations which are usually encrypted. (VOA)