Sunday September 15, 2019
Home Lead Story Facebook Secu...

Facebook Security Feature Revealed Users’ Phone Number to Others

Facebook "can't credibly require 2FA for high-risk accounts without segmenting that from search and ads", Stamos tweeted

0
//
Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook is facing backlash over its secure login process two-factor authentication (2FA) where it asked users to add phone numbers, which can be searched by advertisers.

The security feature — meant solely to authenticate your identity on the social media platform – may have left your phone number open for others to see, even to advertisers to bombard you with their ads, USA Today reported on Monday.

The debate was initiated by Jeremy Burge, who runs the website Emojipedia, saying numbers added to use two-factor authentication were now searchable.

“Facebook 2FA numbers are also shared with Instagram which prompts you ‘is this your phone number?’ once you add to FB. WhatsApp also shares phone numbers with Facebook. Facebook shares phone numbers with advertisers,” said Burge in a series of tweets.

“For years Facebook claimed… adding a phone number for 2FA was only for security. Now it can be searched and there’s no way to disable that,” Burge added.

Last September, Gizmodo reported that Facebook also uses security information to target adverts.

Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA

In a statement to the Guardian, Facebook said it has been receiving questions about two-factor authentication and phone number settings on Facebook.

“Two-factor authentication is an important security feature, and last year we added the option to set it up for your account without registering a phone number. Separately, the ‘Who can look me up?’ settings are not new and are not specific to two-factor authentication,a the statement read.

Also Read- Microsoft Planning to Combine Mixed Reality with Smartphones

“In April 2018, we removed the ability to enter another person’s phone number or email address into the Facebook search bar to help find someone’s profile.”

The 2FA security practice also drew criticism from Facebook’s former chief information security officer Alex Stamos.

Facebook “can’t credibly require 2FA for high-risk accounts without segmenting that from search and ads”, Stamos tweeted. (IANS)

Next Story

Facebook Business Pages Have More Negative Posts Than Positive Ones

Researchers have found out that the number of negative posts on Facebook business pages vastly outweigh the positive ones

0
Facebook, Business Page, Negative, Posts
Complaints about social issues receive more likes, but fewer comments, than complaints about quality or money issues," Pixabay

Researchers have found out that the number of negative posts on Facebook business pages vastly outweigh the positive ones by a ratio of nearly two to one.

There are more than 60 million business pages on Facebook and that number is from 2017 and with those pages come scores of positive and negative posts generated by Facebook users.

The researchers have seen that companies have very little control over what customers post, and negative ones can severely damage brands.

“We also found positive and negative posts get more likes than neutral ones, but negative posts get the most comments,” said study researcher Mochen Yang, Professor at the University of Minnesota.

Facebook, Business Page, Negative, Posts
The number of negative posts on Facebook business pages vastly outweigh the positive ones by a ratio of nearly two to one. VOA

“Complaints about social issues receive more likes, but fewer comments, than complaints about quality or money issues,” Yang added.

The study, published in the journal Information Systems Research, analyses this user-generated content to understand the impact of what users post and how it impacts the brand.

ALSO READ: Delhites Flood Twitter with Funny Memes, Jokes on #oddeven Scheme

Engagements depend not only on the type of post, but also in the specific ways the post is positive or negative.

The study looked at data from 12,000 posts from 41 Fortune 500 companies in six industries in 2012.

“Though increased engagement has been linked to increases in brand loyalty, purchase expenditures, and profitability, companies should carefully consider whether Facebook business pages are an appropriate venue to interact with customers,” Yang added. (IANS)