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Facebook Seeking To Patent a Software To Build User’s Profile

Around 29 million Facebook accounts were hacked in September

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Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Despite facing flak for leakage of personal data of millions of its users in recent times, Facebook is seeking to patent a software that could help it build profile of an user’s household – the number of people in the household, the interests that they share, nature of their relationships or even the devices that they use.

The software, which could be used to target ads, would analyse images posted to Facebook or Instagram, The Los Angeles Times reported on Friday.

An online system that predicts household features of a user — household size and demographic composition — provides improved and targeted content delivery to the user and the user’s household, according to the patent application.

To help determine whether people live in the same home, the software could look at how often people are tagged in pictures together and at the captions of the photos, it said.

“Without such knowledge of a user’s household features, most of content items that are sent to the user are poorly tailored to the user and are likely ignored,” said the patent application, which was filed last year and made public on Thursday.

Facebook
Facebook, social media. Pixabay

Facebook could also incorporate “past posts, status updates, friendships, messaging history, past tagging history” and web browsing history to put together a profile of a household or family, the report added.

The proposed online system seeks to apply one or more models trained using deep learning techniques to generate the predictions.

“For example, a trained image analysis model identifies each individual depicted in the photos of the user; a trained text analysis model derive household member relationship information from the user’s profile data and tags associated with the photos,” stated the application.

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Those profiles, in turn, could be made available to third parties that want to target “content” to users, it said.

Facebook told The Los Angeles Times that applying for the patent does not necessarily mean it will build or use the software.

Around 29 million Facebook accounts were hacked in September. (IANS)

Next Story

Here’s Why Facebook can Still be Your Best Friend

And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Transitioning from high school to college can be stressful for some students and to maintain connections with pre-college friends and form new relationships, Facebook can still be your best friend.

A new research led by Indian-origin researcher Surinder Kahai reveals that Facebook can help college students maintain relationships with high-school friends and assist them in creating new friendships.

The study, published in the International Journal of Human-Computer Studies, shows that when it comes to making new friends, those with higher confidence in their social skills have less to gain from relying on Facebook, while people with lower confidence in their social skills have more to gain from the social media platform.

“Transitioning from high school to college can be stressful for many students. To help them adjust to life in college, it is critical for them to maintain connections with pre-college friends and to form new relationships,” said Kahai, Associate Professor at Binghamton University in the US.

For the study, the researchers focused on first semester college students by asking undergraduate college students, mostly sophomores, about their experiences with different channels used to maintain and grow relationships.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Accounting for Facebook’s effect on relationships versus the impact of more traditional media face-to-face interaction, phone calls, etc., researchers also incorporated how each student’s social self-efficacy like confidence in their social skills affected the use of both Facebook and traditional media to build and maintain relationships.

In terms of how “best” to use Facebook to maintain and build new relationships, some of the findings include; Facebook can compensate for the lower use of traditional media to maintain relationships with close friends from high school.

According to researchers, Facebook works best when supplementing traditional media when it comes to making new college friends, students with high self-efficacy have more to gain from prioritising traditional media over Facebook when making new college friends.

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And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends.

“New college students often stress about trying to maintain their high school friendships while struggling to develop new ones. These findings can help counselors advise students on how to balance the use of social media and traditional media to enhance their new and older friendships,” Kahai said. (IANS)