Tuesday April 23, 2019
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Facebook Set to Launch a Petitions Feature For its Users

"There are some limits already: users can't tag President Donald Trump or Vice President Mike Pence," said another report in The Verge

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Facebook is set to launch a petitions feature called “Community Actions” that will let users request change from their local and national elected officials and government agencies.

According to a report in TechCrunch late Sunday, “Community Actions” will be a petition feature in Facebook’s News Feed and reach users in the US on Tuesday and other markets later.

“Users can add a title, description, and image to their ‘Community Action’, and tag relevant government agencies and officials who’ll be notified,” the report added.

Supporters for any given petition will be able to discuss the topic with fellow supporters, creating events and fundraisers.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

However, the “Community Actions” feature could also provide “vocal interest groups a bully pulpit from which to pressure politicians and bureaucrats with their fringe agendas”.

According to a Facebook spokesperson, “Community Action” is another way for people to advocate for changes in their communities and partner with elected officials and government agencies on solutions.

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Since bad actors can misuse such features, Facebook will use “a combination of user flagging, proactive algorithmic detection, and human enforcers,” to safeguard the “Community Action” feature from falling into wrong hands.

“There are some limits already: users can’t tag President Donald Trump or Vice President Mike Pence,” said another report in The Verge. (IANS)

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Political ad Spend on Facebook Picks up in April

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.

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FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

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On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)