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Social Networking Giant Facebook Staring at Bigger Problems This Year

In Wieser's analysis, Facebook's problems are unlikely to go away in 2019

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Facebook staring at bigger problems this year, warns analyst. VOA

Already mired in controversies, social networking giant Facebook should brace itself for another tough year as its revenue growth faces risk due to increased scrutiny of the platform’s usage by marketers, according to Pivotal Research analyst Brian Wieser.

In a note published in MediaVillage on Monday, Wieser maintained his “sell” recommendation on the company’s stock.

“On a negatively revised price target for 2019, we maintain our Sell recommendation on Facebook as we think downside risks on higher costs and management changes are more pronounced now vs. before…,” Wieser said.

“…and revenue growth also faces risks as marketers enhance their scrutiny when they assess their use of the platform,” he added.

Facebook had a tough year in 2018. Scrutiny of Facebook increased manifold since it revealed earlier in 2018 how a London-based political consultancy, that worked for US President Donald Trump’s campaign, improperly got access to data of up to 87 millions users.

Appearing before a US Congress Committee in April 2018, Facebook CEO Mark Zuckerberg apologised for the Cambridge Analytica data leak scandal.

Facebook
Facebook, social media. Pixabay

While Facebook was slammed for revealing the Cambridge Analytica scandal years after it got to know of it, similar allegations of inaction were also levelled at the social media site for its role in the spread of false and divisive messages by Russian-linked accounts during the 2016 US presidential election.

Again in September 2018, Facebook said that a breach had exposed data of 50 million people and then, in December, it reported another security breach where nearly 6.8 million users risked their private photos being exposed to third-party apps.

User numbers at Facebook were flat in North America and declined slightly in Europe in third-quarter information released in October, although total monthly active users worldwide went up to 2.27 billion from 2.23 billion on the previous quarter, CNBC reported.

Also Read: Patient Isolated in Swedish Hospital Amid Ebola Suspicion

In Wieser’s analysis, Facebook’s problems are unlikely to go away in 2019.

Pivotal estimates that Facebook made between $5 billion and $7 billion from Chinese advertisers in 2018, and that might also be a problem this year if economic weakness continues in China, the CNBC report said on Monday. (IANS)

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4,000 Viewed NZ Mosques Shootings Live, Claims Facebook

Facebook said it removed the original video and hashed it to detect other shares visually similar to that video and automatically remove them from Facebook and Instagram

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facebook, social media
Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. Facebook said it is aware of outages on its platforms including Facebook, Messenger and Instagram. VOA

Facing the flak over its inability to spot and remove the livestreaming of New Zealand mosque’s shooting, Facebook on Tuesday said 4,000 people viewed it before being taken down.

“The video was viewed fewer than 200 times during the live broadcast. No users reported the video during the live broadcast,” Chris Sonderby, VP and Deputy General Counsel, said in a blog-post. “Including the views during the live broadcast, the video was viewed about 4,000 times in total before being removed from Facebook,” Sonderby added.

Strapped with a GoPro camera to his head, the gunman broadcasted graphic footage of shooting via Facebook Live for nearly 17 minutes. It was later shared in millions on other social media platforms.

Fifty people were killed in the shootings at Al Noor Mosque and the Linwood Avenue Masjid in Christchurch on March 15 after 28-year-old Australian national Brenton Tarrant opened indiscriminate firings.

According to Facebook, the first user report on the original video came in 29 minutes after the video started, and 12 minutes after the live broadcast ended. “Before we were alerted to the video, a user on ‘8chan’ posted a link to a copy of the video on a file-sharing site,” said Sonderby.

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

“We removed the personal accounts of the named suspect from Facebook and Instagram, and are identifying and removing any imposter accounts that surface,” he said.

Facebook said it removed the original video and hashed it to detect other shares visually similar to that video and automatically remove them from Facebook and Instagram.

Also Read- Netflix Not to Integrate its Services with Apple Streaming Platform

“Some variants such as screen recordings were more difficult to detect, so we expanded to additional detection systems, including the use of audio technology,” Sonderby said.

“In the first 24 hours, we removed about 1.5 million videos of the attack. More than 1.2 million of those videos were blocked at upload, and were therefore prevented from being seen on our services,” he said. (IANS)