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Facebook Switching ‘Instant Games’ Feature to Main App, Creating Messenger Simpler and Faster

With games like Pac-Man and Words With Friends Frenzy, Facebook introduced Instant Games on Messenger in 2016, aiming to boost user-engagement with the platform

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FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Social networking giant Facebook is removing its feature Instant Games out of Messenger and adding it to the Facebook Gaming tab on the main app.

“With our focus on creating a central Instant Games experience on Facebook, and as Messenger moves to be faster, lighter and simpler, we recently started migrating Instant Games play sessions from Messenger to Facebook and the Facebook Gaming tab,” Leo Olebe, Global Director, Games Partnerships, Facebook wrote in a blog-post on Saturday.

With games like Pac-Man and Words With Friends Frenzy, Facebook introduced Instant Games on Messenger in 2016, aiming to boost user-engagement with the platform. “To ensure a smooth transition, players in Messenger will continue to access games through thread updates and chat bots, while gameplay itself will app-switch to Facebook,” Olebe said.

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With our focus on creating a central Instant Games experience on Facebook, and as Messenger moves to be faster, lighter and simpler. Pixabay

During the migration, the company is planning ways to minimise disruptions to both developers and players, and maintain overall game health. Players active on Instant Games would be notified and guided with details on platform transitions and timelines.

ALSO READ: Australia to Scrutinize Google, Facebook Activities

“We recently increased the number of people eligible for the Gaming tab based on Instant Games activity and we’ll continue to expand this audience over time. We’re continuing to expand the global Facebook Gaming team,” Olebe added. In addition, the social media giant is investing in new architectures and policies to better support developer success, improve game discovery, game quality and platform integrity.

The company is developing new application process that the developers would have to submit before launching their games on the platform. The company is also re-opening reviews for new games on the platform in the coming days. (IANS)

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Social Media Giant Facebook Sues Chinese Company Over Alleged ad Fraud

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Facebook has sued a Chinese company for allegedly tricking people into installing a malware, compromising peoples accounts and then using them to run deceptive ads.

Facebook blamed ILikeAd Media International Company Ltd. and two individuals associated with the company — Chen Xiao Cong and Huang Tao – for the fraud.

The defendants deceived people into installing malware available on the Internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills, the social media giant said in a blog post.

The defendants sometimes used images of celebrities in their ads to entice people to click on them, a practice known as “celeb bait”, according to the lawsuit filed on Wednesday.

In some instances, the defendants also engaged in a practice known as cloaking, Facebook said.

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The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

“Through cloaking, the defendants deliberately disguised the true destination of the link in the ad by displaying one version of an ad’s landing page to Facebook’s systems and a different version to Facebook users,” said Facebook’s Jessica Romero, Director of Platform Enforcement and Litigation and Rob Leathern, Director of Product Management, Business Integrity.

Cloaking schemes are often sophisticated and well organised, making the individuals and organisations behind them difficult to identify and hold accountable.

Also Read: New Account of Twitter named @TwitterRetweets to Highlight Best Tweets

As a result, there have not been many legal actions of this kind.

“In this case, we have refunded victims whose accounts were used to run unauthorised ads and helped them to secure their accounts,” they wrote.

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks. (IANS)