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Facebook Switching ‘Instant Games’ Feature to Main App, Creating Messenger Simpler and Faster

With games like Pac-Man and Words With Friends Frenzy, Facebook introduced Instant Games on Messenger in 2016, aiming to boost user-engagement with the platform

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FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Social networking giant Facebook is removing its feature Instant Games out of Messenger and adding it to the Facebook Gaming tab on the main app.

“With our focus on creating a central Instant Games experience on Facebook, and as Messenger moves to be faster, lighter and simpler, we recently started migrating Instant Games play sessions from Messenger to Facebook and the Facebook Gaming tab,” Leo Olebe, Global Director, Games Partnerships, Facebook wrote in a blog-post on Saturday.

With games like Pac-Man and Words With Friends Frenzy, Facebook introduced Instant Games on Messenger in 2016, aiming to boost user-engagement with the platform. “To ensure a smooth transition, players in Messenger will continue to access games through thread updates and chat bots, while gameplay itself will app-switch to Facebook,” Olebe said.

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With our focus on creating a central Instant Games experience on Facebook, and as Messenger moves to be faster, lighter and simpler. Pixabay

During the migration, the company is planning ways to minimise disruptions to both developers and players, and maintain overall game health. Players active on Instant Games would be notified and guided with details on platform transitions and timelines.

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“We recently increased the number of people eligible for the Gaming tab based on Instant Games activity and we’ll continue to expand this audience over time. We’re continuing to expand the global Facebook Gaming team,” Olebe added. In addition, the social media giant is investing in new architectures and policies to better support developer success, improve game discovery, game quality and platform integrity.

The company is developing new application process that the developers would have to submit before launching their games on the platform. The company is also re-opening reviews for new games on the platform in the coming days. (IANS)

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Facebook Apps Helped EU Firms Generate 208 bn Euros in Sales

The study also found that female-founded businesses, in particular, credit social media with helping them to start and grow their businesses

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook apps have helped businesses in the European Union (EU) generate sales corresponding to an estimated 208 billion euros last year – resulting in nearly 3.1 million jobs, the social networking giant said in a new report.

According to Facebook, around 25 million businesses in the European Union, mostly small businesses, are using its services each month.

“Businesses said that using Facebook apps helped them generate an estimated 98 billion euros in exports last year. Of these exports, 58 billion euros are sales within the EU and 40 billion euros are sales to the rest of the world,” Nicola Mendelsohn, Vice-President for Europe, Middle East and Africa at Facebook, said on Monday.

To understand the true extent of Facebook’s impact on the European economy, the company commissioned a study by Copenhagen Economics, one of the leading economic firms in Europe. The study surveyed over 7,700 businesses across all industries and sizes in 15 countries.

“This shows the critical role social media plays in driving sales for businesses across Europe. This is particularly true for small and medium sized businesses,” Mendelsohn added.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Six in 10 companies said Facebook apps are important in lowering marketing costs and a similar number said Facebook apps are important in improving customer service.

“Six in 10 businesses using Facebook apps report them as helpful to enter markets, and 7 in 10 businesses using Facebook apps are exporting to other countries compared to 5 in 10 non-users,” the report mentioned.

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The study also found that female-founded businesses, in particular, credit social media with helping them to start and grow their businesses.

“Fifty-eight per cent of female-founded businesses surveyed said that Facebook apps are important for enabling them to start businesses, while 65 per cent said it helped grow their revenue,” said the report. (IANS)