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Facebook Testing New Sections in its Video-on-demand Service Watch

The existing 17 languages supported on Watch including Hindi, the social networking giant would also add support for five more languages on the video app — Kannada, Marathi, Punjabi, Telugu and Swedish

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FILE - A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Intending to make connections with other people over videos, social networking giant Facebook is testing new sections in its video-on-demand service Watch.

The new decision comes after Facebook Watch gathered over 720 million monthly active users and 140 million daily users who spend at least one minute and 26 minutes on Watch every day respectively, within one year of its launch, the company wrote in a blog post on Wednesday.

The new sections being tested to find videos that are popular among friends along with a section dedicated to co-watching experiences like Watch Party, premieres and live videos.

“Our goal with Watch is to offer a completely personalized experience for everyone, supported by a deep library of videos from a wide array of video creators and publishers,” Paresh Rajwat, Director, product management and Matthew Henick, Head of content planning and strategy at Facebook wrote in the post.

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FILE – The Facebook app icon is shown on an iPhone in New York. VOA

To provide more content for audiences, the social networking giant is investing in the latest content partnerships with global brands and digital publisher collaborations.

“In addition to our Facebook Watch Originals, we are partnering with publishers and creators around the world so that they can bring timely, relevant and entertaining videos to Facebook Watch,” Rajwat and Henick said.

Also Read- Tech Giant Google to Refresh its Pixel Series

As part of the upgrades Facebook is adding to Watch, the company is further expanding ad support on Watch to Canada. Previously, Facebook had added support for ads on Watch in 43 countries including India, the US and Denmark.

The existing 17 languages supported on Watch including Hindi, the social networking giant would also add support for five more languages on the video app — Kannada, Marathi, Punjabi, Telugu and Swedish. (IANS)

Next Story

Facebook’s Push to Become China’s WeChat May Kill it

As people become increasingly aware of social media’s harm, social media will lose its lustre

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook which accounts for 75 per cent of global ad spend that is likely to hit $110 billion by 2020 is nowhere near an immediate demise and government regulations would only strengthen the social networking giant in the short term, a new Forrester research has forecast.

However, Facebook’s push to become China’s WeChat — more than a messaging app and is full of capabilities to make life easier for its one billion users — would be its undoing.

Facebook‘s no-good-very-bad 2018 may have meant an overworked PR team but the social media behemoth is doing just fine.

It continues to report steady user and revenue growth: a 9 per cent year over year increase in users in Q4 2018 and a 30 per cent increase in revenue in the same time-frame.

“The three parties that could impact Facebook the most — users, brands and regulators — will move too slowly for it to feel any instant impact,” said Jessica Liu, Senior Analyst, Forrester.

The coming years won’t be easier, but the social media behemoth won’t suddenly collapse either, as many predict.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“But while Facebook’s short-term outlook might be fine, its long-term outlook is bleak,” Liu added

Despite constant negative news last year, Facebook continued to report strong quarter-

over-quarter user and revenue growth. Brands that mishandle their own users’ data and fail to inform them typically falter.

While these users and advertisers could affect change at the social media giant immediately, they won’t, thus allowing it to continue to defy the odds.

“Enacting and enforcing regulation takes so long that Facebook will be able to shore up its assets and unique advantages in the short term and eliminate any vulnerabilities before serious user, advertiser, or regulatory changes materialize,” Liu emphasised.

The social networking giant with over two billion users globally, is facing regulatory challenges as the Cambridge Analytica scandal has exposed its lapses of data privacy and security.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

The downfall for Facebook, said Liu, would come with its desire to build an all-inclusive social media experience, as its CEO mark Zuckerberg is planning to merge all apps like Messenger, WhatsApp and Instagram into one.

“Facebook’s hope to recreate WeChat, China’s largest messaging app turned all-in-one portal

to the Internet, presents long-term challenges,” Liu added.

WeChat primarily operates in a single country’s political and regulatory environment.

Also Read: South Korean Tech Giant Samsung Launches 2 New Tablets in India

“Facebook will need to tack on products and services to fulfill its one-app vision while global regulators threaten antitrust. It will also grapple with protecting user privacy globally while appeasing advertiser appetite for hypertargeting,” Liu noted.

As people become increasingly aware of social media’s harm, social media will lose its lustre.

“History has taught us that existing apps max out and then decline as users tire of the services or the company (like AOL, MySpace, Friendster). The Facebook app is already experiencing this; Instagram and WhatsApp will follow in a natural peak and then eventually decelerate, too,” Liu commented. (IANS)