Tuesday April 23, 2019
Home Science & Technology Facebook to d...

Facebook to disclose details about political advertisers

0
//

San Francisco, Oct 28: Facebook has vowed to make political ads more transparent, allowing users of the social network to know more about the advertisers which may include their identity and location.

The move comes ahead of the November 1 US Congressional hearings in which tech giants including Facebook will be questioned about Russian meddling in the 2016 US presidential election.

“We’re going to require more thorough documentation from advertisers who want to run election-related ads,” Rob Goldman, Facebook’s Vice President of Ads said in a statement on Friday.

“We are starting with federal elections in the US, and will progress from there to additional contests and elections in other countries and jurisdictions,” Goldman added.

As part of the documentation process, advertisers may be required to identify that they are running election-related advertising and verify both their entity and location.

Once verified, these advertisers will have to include a disclosure in their election-related ads, which reads: “Paid for by.”

“When you click on the disclosure, you will be able to see details about the advertiser. Like other ads on Facebook, you will also be able to see an explanation of why you saw that particular ad,” Goldman said.

“For political advertisers that do not proactively disclose themselves, we are building machine learning tools that will help us find them and require them to verify their identity,” Goldman added.

Facebook said it will also soon roll out a feature that would allow its users to visit any page on Facebook and see what ads that page is running.

“We will start this test in Canada and roll it out to the US by this summer, ahead of the US midterm elections in November, as well as broadly to all other countries around the same time,” Goldman said.

Reports earlier found that Russian-linked accounts used a number of tools including advertisements to influence the 2016 US presidential election.

In next week’s congressional hearings, Facebook, Google, and Twitter will be grilled about the roles their platforms played in Russia’s alleged attempts to influence the election.(IANS)

Next Story

Facebook Partners with Top Music Labels in India

Facebook has partnered with the music community in more than 40 countries

0
Facebook
Facebook in a blog post on Thursday said that it had fixed the issue and will be notifying everyone whose passwords it found stored this way. Pixabay

Facebook on Thursday announced to partner top music labels in India that will let its nearly 300 million users in the country express themselves with music on its platform as well as Instagram.

With the partnerships with T-Series Music, Zee Music Company and Yash Raj Films, Facebook will allow the users to include their favourite music in videos, messages, posts, stories and other creative content.

“People will now be able to include music in their videos on Facebook and Instagram, opening up more options for more ways to express and sharing memories with friends and family,” said Manish Chopra, Director and Head of Partnerships, Facebook India.

Facebook has partnered with the music community in more than 40 countries.

facebook, music labels
Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends. Pixabay

“We’re introducing a new feature: from a song on your profile, we’re making it possible to tap through to Spotify so people can listen to the full song and discover more from that artist. “We’ll be adding other partners in the near future as well,” the company said in a blog post.

The Spotify feature, however, is yet to come to India.

ALSO READ: Instagram, Facebook Suffer Outage for Several Hours

According to Anand Gurnani, Vice President-Digital, Yash Raj Films, “our association with Facebook offers a chance for audiences to experiment and express themselves through music and share the same with their friends”.

“We have one of the largest catalogue of songs. Today’s digitally-savvy consumers are ultra-creative and it will be interesting to see how they re-purpose our music and videos to say what they want the world to hear,” added Neeraj Kalyan, T-Series President and Digital head. (IANS)