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When we talk about advertising potential on Facebook, the fact is that 2.2 billion global users — almost a quarter of the world’s population — constitute the largest marketplace on Earth that can be explored better with intelligent communication and targeted, age-specific outreach.
Facebook India has done its homework and has real, contemporary data based on primary research and insights survey on how Indians, especially millennials, are shopping on smartphones and still, many fall off the grid and cancel orders in the middle of their purchase journey.
In India, there are nearly 380 million smartphone users as of today, according to Counterpoint Research.
The number of Internet users in India will reach 500 million by June, says a joint report by The Internet and Mobile Association of India (IAMAI) and Kantar IMRB. On the other hand, the mobile phone customer base now stands at over 1.17 billion, according to the Telecom Regulatory Authority of India (TRAI).
Facebook today has 217 million users in India — a huge market to tap into and advertisers know this well — and are aware of the future too when seven in 10 smartphone purchases will be mobile influenced by 2022.
“We now have reliable data how people are buying on smartphones. We can make their path to purchase smooth, make those quickers reduce friction, increase sales and cut costs for businesses,” Sandeep Bhushan, Director, Facebook India and South Asia, told IANS in an interview.
“We are mapping the friction and planning products and tools for businesses to reduce the friction and, therefore, can provide greater value for businesses and consumers alike in a secure way,” Bhushan added.
Currently, mobile influences 58 per cent of smartphone purchase decisions, amounting to $8.5 billion worth of sales and it is expected to grow 1.8 times to reach 73 per cent and influence $15.6 billion worth of sales by 2022, according to a joint Facebook-KPMG report.
Facebook influences 33 per cent of purchase decisions amounting to $4.8 billion worth of sales and it is expected to grow two times to reach 44 per cent and influence $9.5 billion worth of sales by 2022.
According to Bhushan, Facebook is ready to help smartphone brands reduce the consumer drop-off from their purchase journey, creating $3.1 billion worth of potential revenue for them by 2022.
“We can reduce purchase time by 14 odd per cent. We also know that sales can go by up to $3 billion, built on the fact that consumers will use mobiles for various purposes and the device offers all kinds of possibilities. We can do right messaging at the right place with mobile and cut the friction,” Bhushan informed.
After facing the Cambridge Analytica data scandal, Facebook recently cleared that it does not tell advertisers who you are or sell your information to anyone.
“We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don’t share information that personally identifies you. You can always see the ‘interests’ assigned to you in your ad preferences, and if you want, remove them,” Rob Goldman, Vice President, Ads at Facebook, wrote recently in a blog post.
Facebook’s mobile advertising revenue represented approximately 91 per cent of advertising revenue for the first quarter of 2018 — up from approximately 85 per cent of advertising revenue in the first quarter of 2017.
“We understand that consumers are different — men, women, young, old, affluent and non-affluent — and have different purchasing patterns. Businesses can reach the right audience on Facebook where they can target by age.
“Consumers below age 25 are more tech-savvy; so businesses can provide them with deeper, technical information about a product. For consumers like me, all I need to know is my favourite brand has a new feature or not. This is what we do — simplify the path to purchase,” Bhushan told IANS.
To take the vision closer to reality, Facebook is already running a programme with one big smartphone player.
“In this programme, the moment you see an ad, you click, the lead form opens, auto populates, you click again and get a call from the promotor of the retail store next to you within an hour,” the Facebook India executive informed.
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“We have interesting, intelligent forms which are auto-filled that gives customers flexibility and mental peace. All of this was not possible earlier,” Bhushan told IANS.
The data lets advertisers reach the right people, including millions of small businesses, who rely on Facebook every day to reach people who might be interested in their product.
“We are ready for products in any Internet situation. 2G is still default in India despite so much 4G talk as there are more mobile handset users that smartphone ones; so we have covered them too with Facebook Lite,” Bhushan stressed. (IANS)
Many stray animals are trying to survive as the temperature in the capital continues to drop. Many strays lose this battle trying to find food and warmth under a scrap of clothing or caged up in the corner of streets. The Perroayuda Welfare Foundation (PWF), a Delhi-based animal welfare organisation, recently held a Mega Stray Feeding Drive in Lajpat Nagar with the goal of feeding all of the area's stray animals. These wonderful Samaritans come from all around Delhi-NCR with one goal in mind: to rescue, feed, and adopt all animals in need.
Many stray animals are trying to survive as the temperature in the capital continues to drop. | Af.Mil
PWF has previously staged feeding drives in Netaji Subhash Place, Connaught Place, North Campus, Delhi University, and other locations throughout the city. A group of 70 volunteers fed over 100 stray dogs in the vicinity and provided water in earthen bowls. To raise awareness about the issue of stray animals, volunteers talked with businesses, local authorities, customers, and hawkers. The actions of this group of young animal advocates were recognised and supported.
"Donations come in from all around the world." To save strays and pay for their treatment, we rely completely on donations. "Every day, our organisation feeds roughly 1000 stray dogs," says Arpit Mathur, the organisation's founder. "Throughout the day, we receive SOS calls. We can only accomplish so much with our limited staff and resources. We hope that more young people, like us, would join us in this cause." In Rohini, the NGO also maintains a recovery centre. Currently, the recovery centre accommodates roughly 40 animals, including cats, dogs, monkeys, and a few unusual birds.
To rescue, feed, and adopt all animals in need is the goal of these people. | Photo by Camilo Fierro on Unsplash
PWF seeks to discover and feed all stray animals in need, as well as provide them with food, care, affection, and medical treatment, and organise Mega Stray Feeding Drives to raise awareness and adoption. "We discover stray animals, pet them, and feed them - no one deserves to be hungry," Mathur adds. (IANS/ MBI)
(Keywords: adopt, feed, rescue, goal, Delhi-NCR, Perroayuda Welfare Foundation, Winter, stray animals, Help, Initiative, volunteer)
Indonesian lawmakers passed a law on the relocation of the nation's capital to the island of Kalimantan, which shares borders with Malaysia and Brunei, from the most populated island of Java. The move is a step forward in one of the most ambitious projects initiated by the country's President Joko Widodo, Xinhua news agency reported. Some former presidents had floated ideas of relocating the capital city in the past. The president, widely known as Jokowi, three years ago vowed to relocate the capital city to the province of East Kalimantan due to a number of issues like high population density and land subsidence in Jakarta which is home to more than 10 million people.
Indonesian lawmakers passed a law on the relocation of the nation's capital. Aditya Joshi / Unsplash
Nusantara, which the new capital is called, will be built in two districts in East Kalimantan -- Penajam Paser Utara and Kutai Kartanegara. It is set to occupy about 256,000 hectares of land. The name of Nusantara, which can be translated as an archipelago in English, was chosen by President Jokowi, Minister for National Development Planning Suharso Monoarfa has said. Indonesia, the world's fourth most populous country, is home to some 270 million people, consisting of about 17,000 islands. "The national capital has a central function and serves as a symbol of a country to show the identity of the nation and state," Minister Monoarfa explained during a meeting with lawmakers at the House of Representatives on Tuesday.
Also Read : Hinduism in Indonesia
The ground-breaking of the construction project that is slated to cost $32 billion was initially expected to be conducted in August 2020, but the Covid pandemic has forced the government to put it on hold. Some of the projects on the construction of the new capital will be carried out by public-private partnerships, and the early stage of the relocation will begin this year and is expected to end in 2024. At this stage, the government will build a presidential palace, parliament buildings, and a housing complex in the primary zone. The move of civil servants at the early stage must be completed before August 16, 2024.
The construction project is slated to cost $32 billion.Sulthan Auliya / Unsplash
Nusantara will serve as the centre of government, while Jakarta would remain the business and economic centre of Indonesia, Southeast Asia's biggest economy. A day before the lawmakers passed the bill, President Jokowi stressed that that new capital is not only about physically relocating the offices of government institutions, but also "building a new smart city." It has been reported that Nusantara will be headed by an authority chief appointed by the president and its level of position is equal to a minister. Several former government officials which will likely become the chief include Jakarta's former governor Basuki Tjahaja Purnama and former minister for research and technology Bambang Brodjonegoro. (IANS/SP)
(Keywords : Indonesia, Parliament, law, relocate, capital, Nusantara, Jakarta, government, Kalimantan, President, country, people, meeting, construction, palace, buildings, housing, officials.)
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By Olivia Sarkar
Everyone has a special affinity with their pets. Furry friends are there for you in good times and bad, and they know how to cheer you up. After a hard day's work there's nothing like coming home to your own bundle of joy. Here's a round up of some celebrities who can't do without their pets:
Shraddha Kapoor's pet, Shyloh, is her best buddy. Kapoor is frequently spotted spending peaceful time with her all-time bestie.
Shraddha is frequently spotted spending peaceful time with her all-time bestie. | IANS
Pulkit Samrat's devotion to his dog Drogo has resulted in an Instagram account especially for the adorable canine. We can't get enough of how adorable these two are.
Pulkit Samrat's devotion to his dog Drogo has resulted in an Instagram account especially for the adorable canine. | IANS.
Disha Patani is an animal lover and she has not one, not two but four pets. Besides her dance routines, Patani frequently posts images of Bella, Jasmine, Goku, and Keety on social media. The actress also has an Instagram account dedicated to pictures of her pets.
Disha Patani is an animal lover and she has not one, not two but four pets. | IANS
Dude is very close to Bollywood actress Anushka Sharma's heart. The actress has uploaded numerous photos of herself spending quality time with him.
Dude is very close to Bollywood actress Anushka Sharma's heart | IANS.
Priyanka Chopra Jonas
Priyanka Chopra has a series on social media titled 'Diaries of Diana'. After she tied the knot, she and Nick have adopted Gino and Panda, to complete the family.
After she tied the knot, she and Nick have adopted Gino and Panda, to complete the family. | IANS
Alia Bhatt adores cats. The actress continues to express her affection for her cats by posting photographs of them on Instagram. She has a cat named Edward, who is her all time favourite companion.
She has a cat named Edward, who is her all time favourite companion. | IANS
Actress Kriti Sanon has Disco and Phoebe. The actress keeps sharing videos and images of her furry friends often cuddling or playing with her.
The actress keeps sharing videos and images of her furry friends often cuddling or playing with her. | IANS
Genelia Deshmukh and Riteish Deshmukh
Genelia and Riteish Deshmukh are a power couple, but its only a party when their pooch is in their Instagram-worthy frame.
Genelia and Riteish Deshmukh are a power couple, but its only a party when their pooch is in their Instagram-worthy frame. | IANS
(Keywords: Genelia Deshmukh, Riteish Deshmukh, Kriti Sanon, Alia Bhatt, Priyanka Chopra Jonas, Anushka Sharma, Disha Patani, Pulkit Samrat)