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Facebook to ‘Signal’ news gathering for journos

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By NewsGram Staff Writer

credit: www.images.focusnews.com
credit: www.images.focusnews.com

Washington: Social networking giant Facebook launched an innovative news gathering tool ‘Signal’ which will help reporters in scanning and filing stories from information posted on Facebook and Instagram.

In a bid to take on the micro-blogging site Twitter which is the biggest source of breaking news for journalists, Facebook’s free tool called ‘Signal’ would help journalists track relevant trends, photos, videos, and posts from nearly 1.5 billion Facebook users and Instagram’s 300 million users for storytelling and reporting.

Director of media partnerships Andy Mitchell posted on Facebook, “We have heard from journalists that they want an easy way to make Facebook a more vital part of their news gathering. We are excited to introduce ‘Signal’, for Facebook and Instagram, a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports, and more- all in one place.”

With this tool, journalists interested in seeing what conversations are resonating on Facebook can monitor which topics are trending and then quickly display related content that has been shared publicly by  people and from various pages for deeper context on those trends.

With the help of ‘Signal’, journalists can also access lists of public figures ranked by who is being mentioned the most on Facebook, including real-time conversations across politicians, authors, actors, musicians, sports teams, players and more.

Mitchell further posted, “Search functionality makes it easy to envision content directly related to a story or topic they are tracking. Using location-tag and topic-related search functionality, journalists can search Instagram for public posts related to specific hashtags, associated with specific public accounts, or tagged with locations using an interactive global map.”

credit: www.niemanlab.com
credit: www.niemanlab.com

Mitchell’s Facebook post further revealed, “Every Facebook post, every Instagram image or video, and every metric found in Signal can be easily saved into custom collections for later use in a downstream CMS for digital writers or for integration with broadcast graphics packages for broadcast teams.”

Journalists can easily embed any Facebook and Instagram post in their coverage by simply selecting and copying the post’s embed code.

Newsrooms can integrate Signal APIs to feed curated content onto their websites and into their broadcasts, as well as produce native visualisations of curated Instagram content for events.

“This is a first step in helping journalists use Facebook and Instagram more effectively and we will gather feedback and iterate to make ‘Signal’ as useful as possible for industry professionals,” Mitchell quipped.

With Inputs from IANS

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Political ad Spend on Facebook Picks up in April

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.

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FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

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On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)