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Facebook to Unveil Transparency Tools For Electoral Ads in India

company said it will organise a series of workshops over the next six months in Singapore, Delhi, Nairobi, Berlin, New York, Mexico City and others, inviting experts and organisations who work issues such as free expression, technology and democracy, procedural fairness and human rights

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Facebook, Fake News
Facebook 'tricked' kids, parents to spend money on 'free' games: Report. VOA

Facebook will launch transparency tools for electoral ads in India next month to help prevent foreign interference and make political and issue advertising on its platform more transparent.

Advertisers will need to be authorised to purchase political ads and the social networking giant will give people more information about ads related to politics and issues.

“We will create a publicly searchable library of these ads for up to seven years. The library will include information on the range of the ads’ budget, number of people they reached and demographics of who saw the ad, including age, gender and location,” Samidh Chakrabarti, Director of Product Management, Civic Engagement at Facebook, said in a blog post on Monday.

Facebook said it is planning to set up two new regional operations centres, focused on election integrity, located in its Dublin and Singapore offices.

“This will allow our global teams to better work across regions in the run-up to elections.

Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA

“These teams will add a layer of defence against fake news, hate speech and voter suppression, and will work cross-functionally with our threat intelligence, data science, engineering, research, community operations, legal and other teams,” explained Katie Harbath, Global Politics and Government Outreach Director at Facebook.

The company said it will continue to expand its third-party fact-checking programme which covers content in 16 languages.

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“We have rolled out the ability for fact-checkers to review photos and videos in addition to article links, because we know multimedia-based misinformation is making up a greater share of false news,” said Facebook.

The company said it will organise a series of workshops over the next six months in Singapore, Delhi, Nairobi, Berlin, New York, Mexico City and others, inviting experts and organisations who work issues such as free expression, technology and democracy, procedural fairness and human rights. (IANS)

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Tech Giant Apple Becomes One of The Fastest-Growing Brands in India

The Cupertino-based tech giant is fast selling almost all products -- iPhones, Apple Watch, Mac desktops and AirPods Pro -- apart from a growing Apple TV community in India

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Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place. Pixabay

Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday.

On an annual level, Apple shipments are set to rebound in India during 2019 with an estimated growth (YoY) of 6 per cent.

“This is compared to a 43 per cent decline it had during 2018, thanks to the price correction of iPhone XR, revamped channel strategy and expansion of local manufacturing in India,” Tarun Pathak, Associate Director, Counterpoint Research, told IANS.

The initial strong demand for the iPhone 11 series was driven by aggressive pricing, promotional and channel strategy. “The EMI along with cashback offers on iPhone 11 series especially iPhone 11 did well during the important festive launch,” Pathak added.

Additionally, the fastest ever roll-out in India ahead during the festive season led to the strong initial shipments. In fact, price cut on iPhone XR immediately made it the best selling iPhone within Apple portfolio for two successive quarters (Q2 2019, and Q3 2019).

Apple
Riding on the strong demand for iPhone XR and iPhone 11, Apple became one of the fastest-growing brands in India in the fourth quarter of 2019, capturing 2 per cent market share with a year-on-year growth of 41 per cent, Counterpoint Research said on Friday. Pixabay

The Cupertino-based tech giant is fast selling almost all products — iPhones, Apple Watch, Mac desktops and AirPods Pro — apart from a growing Apple TV community in India. The reason for Apple’s rise lies in a better understanding of a market that requires unique customer strategies and mind games, not seen in other, more evolved smartphone territories.

“Apple still continues to be an aspirational brand in India and the success of the iPhone XR and iPhone 11 indicates that Apple can grow faster in India provided with the right channel and pricing strategy in place,” said Pathak.

ALSO READ: People with More Job Control Less Likely to Suffer From Back Pain: Study

iPhone XR is being manufactured at Apple supplier Foxconn’s facility in Sriperumbudur, Chennai and iPhone 7 and 6S being assembled at supplier Wistron’s facility in Bengaluru. (IANS)