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Facebook Rolls out its Transparency Tools for Global Advertisers

In countries where Facebook is not yet detecting or reviewing these ads, “these tools provide their constituents with more information about who’s influencing their vote — and we suggest voters and local regulators hold these elected officials and influential groups accountable as well”

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FILE - An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics.

The social networkin0g platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India.

“Now we’re expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina,” Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.

As part of the authorization process for advertisers, Facebook confirms their ID and allow them to disclose who is responsible for the ad, which will appear on the ad itself.

The ad and “Paid for by” disclaimer are placed in the Ad Library for seven years, along with more information such as range of spend and impressions, as well as demographics of who saw it.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“The authorization process will not change in countries where we’ve previously launched, and people who previously authorized will not need to reauthorize,” said the company.

“Beginning today, we will systematically detect and review ads in Ukraine and Canada through a combination of automated and human review. In Singapore and Argentina, we will begin enforcement within the next few months,” said Facebook which also plans to roll out the Ad Library Report in both of those countries after enforcement is in place.

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“We’re also rolling out access to our Ad Library API globally so regulators, journalists, watchdog groups and other people can analyze ads about social issues, elections or politics and help hold advertisers and Facebook accountable,” said Facebook.

In countries where Facebook is not yet detecting or reviewing these ads, “these tools provide their constituents with more information about who’s influencing their vote — and we suggest voters and local regulators hold these elected officials and influential groups accountable as well”. (IANS)

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Facebook, Sony Pull Out Of Games Developer Conference Due To Coronavirus Concerns

Earlier this month, global telecom industry body GSMA cancelled the 2020 edition of the tech industry's biggest event -- MWC due to health safety concerns around novel coronavirus outbreak

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Facebook had already cancelled an event it had planned at the Moscone Centre in San Francisco a week back. Pixabay

 Big technology players such as Facebook and Sony have pulled out of the forthcoming Games Developer Conference (GDC) over concerns of the deadly coronavirus outbreak. This comes after coronavirus derailed the world’s biggest mobile exhibition — the Mobile World Congress (MWC) in Barcelona.

Just one day after announcing it wouldn’t be attending PAX East, Sony confirmed that it also won’t be attending the Game Developers Conference (GDC) this March in San Francisco also due to coronavirus concerns, Android Central reported on Thursday.

It is pertinent to note that Sony had cancelled plans for MWC as well and the novel coronavirus situation in China has caused a lot of distress across the tech industry.

Facebook had already cancelled an event it had planned at the Moscone Centre in San Francisco a week back.

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Big technology players such as Facebook and Sony have pulled out of the forthcoming Games Developer Conference (GDC) over concerns of the deadly coronavirus outbreak. This comes after coronavirus derailed the world’s biggest mobile exhibition — the Mobile World Congress (MWC) in Barcelona. VOA

Facebook, which owns VR company Oculus, also announced it won’t be attending GDC in either capacity. Chris Pruett, the director of content ecosystem at Oculus, said in a statement, “Out of concern for the health and safety of our employees, our dev partners, and the GDC community as a whole, Facebook’s AR/VR and Gaming teams won’t be attending this year’s Game Developers Conference due to the evolving public health risks related to COVID-19”, the report added.

ALSO READ: “Should Online Platforms Be Liable for User Posts?”, Asks U.S Attorney General William Barr

Earlier this month, global telecom industry body GSMA cancelled the 2020 edition of the tech industry’s biggest event — MWC due to health safety concerns around novel coronavirus outbreak. (IANS)