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Facebook Tweaking its News Feed to Show Your Best Friends, Key Links on Top

Facebook, however, said the changes aren’t meant to show more or less from Pages or friends

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook is tweaking its News Feed to help its over 2.3 billion users see friends they want to hear from most and links which are most worthwhile right higher up on its platform.

Facebook conducted surveys to get more context about the posts people want to see and who they want to see them from.

“We are announcing two ranking updates based on surveys we’ve conducted: one prioritises the friends someone might want to hear from most and the other prioritises the links a person might consider most worthwhile,” the social media giant said in a blog post late Thursday.

Facebook would look at the patterns, some of which include being tagged in the same photos, continuously reacting and commenting on the same posts and checking-in at the same places — and then use these patterns to inform its algorithms.

“This direct feedback helps us better predict which friends people may want to hear from most,” said Ramya Sethuraman, Product Manager.

This does not mean News Feed will be limited to posts from only certain people and it also does not mean people will necessarily see more friend content.

“Rather, you will likely see posts from those you have close relationships with higher up in your News Feed,” said Facebook.

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FILE – The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook said its prediction models are continuously updated based on the interactions people have with their friends on Facebook.

To show relevant posts, a Facebook survey asked people what posts they thought were worth their time.

Based on these surveys, Facebook is updating News Feed to show people links they will find worthwhile.

“We then combine these factors with information we have about the post, including the type of post, who it’s from and the engagement it’s received, to more accurately predict whether people are likely to find a link valuable,” said the company.

Also Read- Telegram Rubbishes WhatsApp’s End-to-end Encryption

According to media reports, the change might hurt Facebook Pages that share clickbait and preference those sharing content that makes people feel satisfied afterwards.

Facebook, however, said the changes aren’t meant to show more or less from Pages or friends.

“Rather, the Page links that are surfaced to people will be ones they find worth their time… and the friend posts will be from friends people want to hear from most,” it explained. (IANS)

Next Story

Social Networking Giant Facebook Clears Dozens of Islamophobic Posts: Report

"But the Guardian has learned that since the original story was published on Friday, Facebook has been telling users that dozens of posts distributed through the network meet its community standards," said the report on Sunday

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

Facebook has reportedly cleared dozens of Islamophobic posts despite being flagged by an investigation by the Guardian that these posts are being used as part of a coordinated scheme profiting from hate and disinformation.

The Guardian revealed on Friday that an Israel-based group had gained access to at least 21 far-right Facebook pages with vast followings across the western world.

The 21 pages were used as part of a network to distribute over 1,000 “news” posts each week to more than one million followers.

Besides spreading disinformation and hate targeting Muslims, the posts were used to promote far-right politicians and vilify prominent Muslim politicians.

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The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

The motive for the operation appears to be financial, showed the investigation which revealed that the Facebook posts directed users to a cluster of ad-heavy websites, all controlled by a single entity.

Also Read: Tech Giant Apple Planning to Add Larger Batteries to 2020 iPhone Models

Following the Guardian investigation, Facebook launched its own probe and removed pages and accounts which were found to be spamming content for financial gain.

“But the Guardian has learned that since the original story was published on Friday, Facebook has been telling users that dozens of posts distributed through the network meet its community standards,” said the report on Sunday. (IANS)