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Facebook Tweaking its News Feed to Show Your Best Friends, Key Links on Top

Facebook, however, said the changes aren’t meant to show more or less from Pages or friends

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook is tweaking its News Feed to help its over 2.3 billion users see friends they want to hear from most and links which are most worthwhile right higher up on its platform.

Facebook conducted surveys to get more context about the posts people want to see and who they want to see them from.

“We are announcing two ranking updates based on surveys we’ve conducted: one prioritises the friends someone might want to hear from most and the other prioritises the links a person might consider most worthwhile,” the social media giant said in a blog post late Thursday.

Facebook would look at the patterns, some of which include being tagged in the same photos, continuously reacting and commenting on the same posts and checking-in at the same places — and then use these patterns to inform its algorithms.

“This direct feedback helps us better predict which friends people may want to hear from most,” said Ramya Sethuraman, Product Manager.

This does not mean News Feed will be limited to posts from only certain people and it also does not mean people will necessarily see more friend content.

“Rather, you will likely see posts from those you have close relationships with higher up in your News Feed,” said Facebook.

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FILE – The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook said its prediction models are continuously updated based on the interactions people have with their friends on Facebook.

To show relevant posts, a Facebook survey asked people what posts they thought were worth their time.

Based on these surveys, Facebook is updating News Feed to show people links they will find worthwhile.

“We then combine these factors with information we have about the post, including the type of post, who it’s from and the engagement it’s received, to more accurately predict whether people are likely to find a link valuable,” said the company.

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According to media reports, the change might hurt Facebook Pages that share clickbait and preference those sharing content that makes people feel satisfied afterwards.

Facebook, however, said the changes aren’t meant to show more or less from Pages or friends.

“Rather, the Page links that are surfaced to people will be ones they find worth their time… and the friend posts will be from friends people want to hear from most,” it explained. (IANS)

Next Story

Political Ad Spend Hits Rs 27.7 cr on Facebook as Polls End

Facebook had said that it was removing 10 lakh fake accounts a day in India

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Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Led by the Bharatiya Janata Party, political parties in India spent a total of Rs 27.73 crore on Facebook for posting political ads on the platform as the seven-phase general election ended on May 19.

From February 19 to May 19, political parties posted 124,094 ads on Facebook to reach out to their audiences, showed the latest data on Facebook Ad Library for India.

On Facebook, the BJP alone spent more than Rs 4 crore – 200 per cent more than the Congress which spend about Rs 1.8 crore.

Other big spenders were regional parties such as the Telugu Desam Party (TDP), the YSR Congress and Biju Janata Dal (BJD).

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

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FILE – The Facebook app icon is shown on an iPhone in New York. VOA

Supporters and affiliates of political parties account for most of the spending on the social media platforms.

The Election Commission of India has announced that among the posts taken down by various social media platforms, Facebook took down 650 posts.

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Of the posts taken down by Facebook, 482 were political posts during the “silence period” – 48 hours prior to polling, 73 political ads during the silence period, two violations of the Model Code of Conduct, 43 cases of voter misinformation, 28 were against public morality and decency, 11 were exit polls, and 11 were related to hate speech and undue influence.

Facebook had said that it was removing 10 lakh fake accounts a day in India. (IANS)