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Facebook, Twitter Introduce New Guidelines For Political Ads

If people see an ad which they believe has political content and is not labelled, they can report back to Facebook

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LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

In a fresh attempt to prevent foreign interference in elections globally, Facebook and Twitter have announced new guidelines for political advertisements on their platforms, beginning with the US.

Facebook has begun labelling all political and issue ads, including a “Paid for by” disclosure from the advertiser at the top of the advertisement.

Advertisers wanting to run ads with political content in the US will also need to verify their identity and location, the social media giant said in a blog post late Thursday.

Twitter on the other hand is asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Also Read: Twitter Will Add Special Labels to Political Candidates in US

The changes, currently introduced in the US, are aimed at preventing a situation like the 2016 US presidential election when Russian advertisers created fake posts and bought ads to interfere in the election process.

According to Rob Leathern, Director of Product Management at Facebook, “when you click on the label, you’ll be taken to an archive with more information. For example, the campaign budget associated with an individual ad and how many people saw it — including their age, location and gender”.

If people see an ad which they believe has political content and is not labelled, they can report back to Facebook.

Representational image.
Representational image. Pixabay

To do so, just tap the three dots at the top right-hand corner of the ad, select “report”, and then “it refers to a political candidate or issue”.

“Facebook will review the ad, and if it falls under our Political Advertising policy, we’ll take it down and add it to the archive,” Leathern wrote.

The advertiser will then be banned from running ads with political content until they complete Facebook’s authorisation process.

Twitter said that in addition to its Ads policies, “all political advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise”.

Also Read: Facebook Unveils Three-pronged Strategy to Fight Fake News

The policy applies to ads purchased by a political committee or candidate registered with the Federal Election Commission (FEC) or ads advocating for or against a clearly identified candidate for Federal office in the US.

Foreign nationals are prohibited from targeting political campaigning advertisements to the US, Twitter said.

The Twitter handle associated with the certified ads account must provide profile photo, header photo and the website must be consistent with the Twitter handle’s online presence.

“Bio must include a website that provides valid contact info. If the handle name is not related to the certified entity, the bio must include the following disclaimer: ‘Owned by (certified entity name)’,” said Twitter. (IANS)

Next Story

Micro-blogging Site Twitter To Test Redesigned Conversations Layout With Wider Set of iOS Users

It remains unclear by when the Prototype Programme reach Android and web users would be able to register and test Twitter's redesigned conversations interface

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Twitter CEO
This April 26, 2017, photo shows the Twitter app icon on a mobile phone in Philadelphia. According to a study released Jan. 24, 2019, a tiny fraction of Twitter users spread the vast majority of fake news in 2016, with conservatives and older people sharing misinformation more. VOA

The Micro-blogging site Twitter is launching a test of its redesigned conversations layout with a wider set of iOS users and is accepting survey-based applications from people who are willing to try the new interface out.

“Twitter is exploring new ways to make the conversations you care about easier to read, understand, and join. Apply to be part of our Twitter Prototype Programme and look out for an email with an update on your application status,” the company informed via a post on Wednesday.

A new rounded shape to replies makes a Twitter thread look more like text messages. Replies from people you follow appear in blue and replies from the original tweeter are in gray, The Verge reported.

The micro-blogging site is also experimenting with various options it could add for the viewing of likes and retweets of posts.

Twitter testing redesigned conversations layout with more iOS users. Pixabay

“The number of likes and retweets that a reply has received are now hidden until a user clicks on the reply, along with sharing options and other details about the tweet,” the report said.

In October last year, the company said it was redesigning conversations on the platform to encourage friendlier and more useful discussions with features like “presence indicators” and “ice breakers”, the media had reported.

Also Read- Reliance Jio Adds 85 Lakh Subscribers in December; Airtel, Vodafone Idea Lose Users

It remains unclear by when the Prototype Programme reach Android and web users would be able to register and test Twitter’s redesigned conversations interface. (IANS)