Saturday August 24, 2019
Home Lead Story Facebook, Twi...

Facebook, Twitter Introduce New Guidelines For Political Ads

If people see an ad which they believe has political content and is not labelled, they can report back to Facebook

0
//
Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

In a fresh attempt to prevent foreign interference in elections globally, Facebook and Twitter have announced new guidelines for political advertisements on their platforms, beginning with the US.

Facebook has begun labelling all political and issue ads, including a “Paid for by” disclosure from the advertiser at the top of the advertisement.

Advertisers wanting to run ads with political content in the US will also need to verify their identity and location, the social media giant said in a blog post late Thursday.

Twitter on the other hand is asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Also Read: Twitter Will Add Special Labels to Political Candidates in US

The changes, currently introduced in the US, are aimed at preventing a situation like the 2016 US presidential election when Russian advertisers created fake posts and bought ads to interfere in the election process.

According to Rob Leathern, Director of Product Management at Facebook, “when you click on the label, you’ll be taken to an archive with more information. For example, the campaign budget associated with an individual ad and how many people saw it — including their age, location and gender”.

If people see an ad which they believe has political content and is not labelled, they can report back to Facebook.

Representational image.
Representational image. Pixabay

To do so, just tap the three dots at the top right-hand corner of the ad, select “report”, and then “it refers to a political candidate or issue”.

“Facebook will review the ad, and if it falls under our Political Advertising policy, we’ll take it down and add it to the archive,” Leathern wrote.

The advertiser will then be banned from running ads with political content until they complete Facebook’s authorisation process.

Twitter said that in addition to its Ads policies, “all political advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise”.

Also Read: Facebook Unveils Three-pronged Strategy to Fight Fake News

The policy applies to ads purchased by a political committee or candidate registered with the Federal Election Commission (FEC) or ads advocating for or against a clearly identified candidate for Federal office in the US.

Foreign nationals are prohibited from targeting political campaigning advertisements to the US, Twitter said.

The Twitter handle associated with the certified ads account must provide profile photo, header photo and the website must be consistent with the Twitter handle’s online presence.

“Bio must include a website that provides valid contact info. If the handle name is not related to the certified entity, the bio must include the following disclaimer: ‘Owned by (certified entity name)’,” said Twitter. (IANS)

Next Story

Facebook Downplayed Cambridge Analytica Data Scandal

In April 2018, Facebook CEO Mark Zuckerberg testified in front of the US Congress that it learned in 2015 that Cambridge Analytica had bought data from an app developer on Facebook that people had shared it with

0
facebook, instant games
FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Facebook in 2015 was aware that UK-based political consultancy firm Cambridge Analytica may have been gathering users’ personal data but downplayed the whole episode till a newspaper revealed the truth three months later, show new documents.

According to a report in CNET on Friday, internal emails by Facebook Deputy General Counsel Paul Grewal, made available by the Attorney General for the District of Columbia, revealed Facebook was concerned about the “sketchy” Cambridge Analytica in September 2015.

The email correspondence started in September 2015 and ran through February 2016.

The Guardian first reported that Cambridge Analytica was supporting Ted Cruz’s campaign using Facebook data through an online quiz. The political research firm later worked on US President Donald Trump’s campaign.

“We suspect many of these companies are doing similar types of scraping, the largest and most aggressive on the conservative side being Cambridge Analytica, a sketchy (to say the least) data modelling company that has penetrated our market deeply,” read an email dated September 22, 2015.

In a blog post late on Friday, Grewal said that they agree with the District of Columbia Attorney General to jointly make public a September 2015 document in which Facebook employees discuss public data scraping.

“We believe this document has the potential to confuse two different events surrounding our knowledge of Cambridge Analytica. There is no substantively new information in this document and the issues have been previously reported,” Grewal defended.

According to him, these are two distinct issues.

Corporate, America, Climate Change
FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

“One involved unconfirmed reports of scraping — accessing or collecting public data from our products using automated means — and the other involved policy violations by Aleksandr Kogan, an app developer who sold user data to Cambridge Analytica,” he elaborated.

Facebook said it was not aware that Kogan sold data to Cambridge Analytica until December 2015.

“That is a fact that we have testified to under oath, that we have described to our core regulators, and that we stand by today,” said Grewal.

In September 2015, a Facebook employee shared unsubstantiated rumours from a competitor of Cambridge Analytica, which claimed that the data analytics company was scraping public data.

An engineer looked into this concern and was not able to find evidence of data scraping.

According to Facebook, the first indication of Kogan’s involvement didn’t come until December 2015, three months later.

Also Read: India can Lead in Setting Standards for Ethical use of AI: Microsoft Executive

“Cambridge Analytica was a clear lapse for us, which we have worked hard to address,” said Grewal.

Cambridge Analytica harvested data through an app called “thisisyourdigitallife” that offered personality predictions.

The Netflix documentary “The Great Hack” reveals the sordid tale of UK-based and now defunct political consultancy firm Cambridge Analytica and its role in swaying US voters in the 2016 presidential elections which brought Trump to power via illegally accessing data of 87 million Facebook users.

In April 2018, Facebook CEO Mark Zuckerberg testified in front of the US Congress that it learned in 2015 that Cambridge Analytica had bought data from an app developer on Facebook that people had shared it with. (IANS)