Social networking giant Facebook has released the “unsend” feature on its messaging app Messenger that would allow users to delete messages from the chat-thread within 10 minutes of sending it.
“Facebook tells the new feature will be available today on the latest versions of Messenger for iOS and Android. The company says the new ability is based on the Zuckerberg power, but it underwent ‘some improvements to provide broader functionality to people using Messenger’,” The Verge reported late on Tuesday.
Just like the “unsend” feature on WhatsApp, the function would give users two choices — “remove for everyone” and “remove for you” — on Messenger as well.
The “remove for everyone” choice would replace the deleted message notifying others on the chat that the message has been removed.
Facebook-owned photo-messaging app Instagram already supports the “unsend” capability and allows users to delete a sent message for all participants in the personal or group chat.
Facing flak for failure to block the live broadcast of the New Zealand terrorist attack last week, Facebook on Thursday said that its Artificial Intelligence (AI) tools were not “perfect” to detect the horrific video.
Vowing to improve its technology, the social networking giant, however, ruled out adding a time delay to Facebook Live, similar to the broadcast delay sometimes used by TV stations.
“There are millions of Live broadcasts daily, which means a delay would not help address the problem due to the sheer number of videos,” Guy Rosen, Facebook’s Vice President of Integrity, said in a statement.
“More importantly, given the importance of user reports, adding a delay would only further slow down videos getting reported, reviewed and first responders being alerted to provide help on the ground,” Rosen added.
Strapped with a GoPro camera to his head, the gunman broadcast graphic footage of the New Zealand shooting via Facebook Live for 17 minutes, which was later shared in millions on other social media platforms, including Twitter and YouTube.
Fifty people were killed and dozens injured in the shootings at Al Noor Mosque and the Linwood Avenue Masjid in Christchurch on March 15 after 28-year-old Australian Brenton Tarrant opened indiscriminate firings.
The circulation of the video on social media platforms attracted widespread criticism from different quarters.
In a letter to CEOs of Facebook, Twitter, YouTube and Microsoft, House Homeland Security Committee Chairman Bennie Thompson asked the technology companies to brief the US Congress on March 27 regarding their response to dissemination of the video on their platforms.
Thompson also warned the technology companies that unless they do better in removing violent content, the Congress could consider policies to bar such content on social media.