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Facebook May Unveil Eye-Tracking Technology in Future

Facebook already has two patents titled "Dynamic eye tracking calibration" and "Techniques for emotion detection and content delivery"

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LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay
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Facebook is bullish on eye-tracking technology tools that will let the social media giant detect users’ eye movement and emotions but has denied using it at the moment, the media reported.

In a 229-page document addressed to US Congress in the wake of Cambridge Analytica data breach scandal, Facebook revealed that it had looked into building the technology, Fortune reported on Wednesday.

“Like many companies, we apply for a wide variety of patents to protect our intellectual property. Right now, we’re not building technology to identify people with eye-tracking cameras,” according to the document.

“If we implement this technology in the future, we will absolutely do so with people’s privacy in mind, just as we do with movement information.”

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Facebook mobile app, Pixabay

Facebook already has two patents titled “Dynamic eye tracking calibration” and “Techniques for emotion detection and content delivery”.

“Facebook is accused of violating user privacy by collecting data derived from Facebook users’ faces in photographs,” the report noted.

Also Read: Facebook May Now Ban Bad Businesses From Advertising

In new documents, the social networking giant has already admitted that it allows advertisers to target users based on their “interests” and “behaviours”.

When Facebook CEO Mark Zuckerberg appeared before the US Congress in April, he faced several questions from lawmakers. But his in-person testimony left them with several lingering questions. (IANS)

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Facebook Must End Far Right’s Fundraising: British Leader

In recent years, Facebook has suffered sustained criticism over its handling of a series of crises, including interference during the US presidential election 2016 and the Brexit vote, allowing dissemination of hate speech and a data breach affecting millions of users

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Facebook CEO must put an end to far-right activists’ fundraising on the social networking platform, said British Labour leader Tom Watson, while criticising Mark Zuckerberg for having a “contempt for social responsibility”, the media reported.

According to a Guardian report, Tommy Robinson, a British far-right activist with more than 1 million followers on Facebook, has been receiving financial, political and moral support from a hidden global network of US thinktanks, right-wing Australians and Russian trolls.

Robinson, whose real name is Stephen Yaxley-Lennon, has raised hundreds of thousands of pounds through online donations, some via the social network.

Although Facebook has disabled Robinson’s access to the donate tool, meant to be reserved for charities alone, but supporters visiting Robinson’s Facebook profile continued to be directed towards his website where they could make donations through a form, the British daily reported on Saturday.

A Facebook spokesperson confirmed the action.

“We have removed the “Donate Now” button from this page. This function is only available for pages that list themselves as a “charitable organisation” and allows them to link to an external webpage of their choice. As this page is for a person we have now removed this,” the spokesperson was quoted as saying.

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Facebook is Robinson’s main social network after Twitter suspended him for claiming “Islam promotes killing people” in March, the report claimed.

In a blog post, Watson wrote: “Today I call on him to give a full explanation of how this dire breach of Facebook regulation occurred, pledge that it will never happen again, and, as an apology, make a match-fund donation to Hope Not Hate (a UK-based advocacy group).

Facebook should be ashamed that it had enabled Robinson’s efforts to “divide communities and stoke up hate”, said Matthew McGregor, Hope Not Hate’s campaigns director.

Also Read- Google Rolls Out Gender Specific Translation to Reduce Bias

“Facebook has continually failed to deal with the fact that their platform is vulnerable to exploitation by extremists, until after it is too late. Warm words after the damage is done don’t help reverse the damage caused,” he added.

In recent years, Facebook has suffered sustained criticism over its handling of a series of crises, including interference during the US presidential election 2016 and the Brexit vote, allowing dissemination of hate speech and a data breach affecting millions of users. (IANS)