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Facebook May Unveil Eye-Tracking Technology in Future

Facebook already has two patents titled "Dynamic eye tracking calibration" and "Techniques for emotion detection and content delivery"

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Facebook tightens noose around fake accounts. Pixabay
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Facebook is bullish on eye-tracking technology tools that will let the social media giant detect users’ eye movement and emotions but has denied using it at the moment, the media reported.

In a 229-page document addressed to US Congress in the wake of Cambridge Analytica data breach scandal, Facebook revealed that it had looked into building the technology, Fortune reported on Wednesday.

“Like many companies, we apply for a wide variety of patents to protect our intellectual property. Right now, we’re not building technology to identify people with eye-tracking cameras,” according to the document.

“If we implement this technology in the future, we will absolutely do so with people’s privacy in mind, just as we do with movement information.”

Facebook mobile app
Facebook mobile app, Pixabay

Facebook already has two patents titled “Dynamic eye tracking calibration” and “Techniques for emotion detection and content delivery”.

“Facebook is accused of violating user privacy by collecting data derived from Facebook users’ faces in photographs,” the report noted.

Also Read: Facebook May Now Ban Bad Businesses From Advertising

In new documents, the social networking giant has already admitted that it allows advertisers to target users based on their “interests” and “behaviours”.

When Facebook CEO Mark Zuckerberg appeared before the US Congress in April, he faced several questions from lawmakers. But his in-person testimony left them with several lingering questions. (IANS)

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Birthday Fundraisers on Facebook Raise More than $300 mn in the First Year

Since November 2017, Facebook waived fees, so 100 per cent of all donations made to nonprofits on Facebook go directly to the nonprofits they are supporting

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Facebook birthday fundraisers raise $300 mn in 1st year. Pixabay

Facebook birthday fundraisers, a feature that allows users to raise funds for the causes they care about and donate it to nonprofit organisations, raked in more than $300 million in the first year, the company has said.

To make it easier for users to pick one non-profit from a list of over 750,000 nonprofits on Facebook, the social netoworking giant also announced new tools for people using the feature.

“…we will soon provide more information: when you click on a nonprofit in the list, you can learn more about the organisation, their mission, location and how many people like their Page,” Asha Sharma, Facebook’s Head of Product, Social Good, said in a statement on Wednesday.

“We also plan to share more relevant information, like popular search terms in the nonprofit selection tool,” Sharma said.

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Facebook, social media. Pixabay

Earlier, Facebook added new tools to nonprofit fundraisers, like the ability to match donations and add organisers to fundraiser.

Pages – including those run by brands, public figures, and nonprofits themselves – can now create and donate to fundraisers.

Also Read About- Maths Could Help Understand The Spread of Infectious Diseases

And it added a tool so people can make recurring monthly donations to the organisations and causes that are important to them.

Since November 2017, Facebook waived fees, so 100 per cent of all donations made to nonprofits on Facebook go directly to the nonprofits they are supporting. (IANS)

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