Friday February 22, 2019
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Facebook Unveils Three-pronged Strategy to Fight Fake News

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam

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Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.

Representational image.
Representational image. Pixabay

“False news is bad for people and bad for Facebook. We’re making significant investments to stop it from spreading and to promote high-quality journalism and news literacy,” Lyons said.

Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.

Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories.

Also Read: Facebook Planning to Increase Their Capability Through Smartphones

“It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse,” Lyons added.

Although false news does not violate Facebook’s Community Standards, it often violates the social network’s polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.

“For example, if we find a Facebook Page pretending to be run by Americans that’s actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we’ll take down that whole Page, immediately eliminating any posts they made that might have been false,” Lyons explained.

Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories.
Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories. Pixabay

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam.

“We now block millions of fake accounts every day when they try to register,” Lyons added.

A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said.

If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show.

Also Read: Facebook Lets Advertisers Target Users Based on Sensitive Interests

“We’re figuring out spammers’ common tactics and reducing the distribution of those kinds of stories in News Feed. We’ve started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as ‘ad farms’,” Lyons said.

“We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution,” Lyons said.

Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles. (IANS)

Next Story

Facebook Adding New Privacy Control Feature on its Android App

The 'Location Services' setting for iOS also comes with three choices -- Never, While Using and Always -- for when an app could access the precise location of the users

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Facebook
Facebook App on a smartphone device. (VOA)

Facebook is adding a new privacy control feature to its Android app that will allow users to block the app from collecting and saving their background location information.

“We’re introducing a new background location control on Facebook for Android so people can choose if they want us to collect location information when they’re not using the app,” Paul McDonald, Engineering Director, Location Infrastructure, Facebook wrote in a blog-post on Wednesday.

Until now, users using features location like “Nearby Friends” or “Check-in” on Facebook were asked to enable their “Location History” setting.

Enabling the “Location Sharing” feature shared the user location even when the app was not being used, allowing Facebook to store that history.

“With this update, you’ll have a dedicated way to choose whether or not to share your location when you aren’t using the app,” McDonald said.

Facebook
Facebook, social media. Pixabay

Facebook is also updating the “Access Your Information” feature to include an estimate of users’ primary location at the city or postal code level.

“We’re not making any changes to the choices you’ve previously made nor are we collecting any new information as a result of this update,” McDonald added.

This update announcement came just days after Facebook’s security team had used location information to track missing interns and users deemed to be threats, The Verge reported.

Also Read- WHO Claims Measles Epidemic in Madagascar Takes Hundreds Of Lives

For iOS users though the location setting was not such big an issue as Facebook would send an alert to users who chose to turn on the “Location History” feature so that they could check to make sure their settings are right for them.

The ‘Location Services’ setting for iOS also comes with three choices — Never, While Using and Always — for when an app could access the precise location of the users. (IANS)