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Daily Facebook Usage Declines in US: Report

Features like Stories, influencer content and video are all contributing to more engagement and a slow but steady uptick in time spent on Instagram

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Average daily time spent on Facebook by American men declined by three minutes in 2018 and is set to fall by another minute next year to reach 37 minutes, said a new report.

Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement, said the report by research firm eMarketer.

This year, US adult Facebook users will spend an average of 38 minutes per day on the platform (on all devices), said the report.

“Facebook’s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favour of those that create ‘time well spent,’ resulted in less daily time spent on the platform in 2018 than we had previously expected,” eMarketer principal analyst Debra Aho Williamson said in a statement.

“Less time spent on Facebook translates into fewer chances for marketers to reach the network’s users,” Williamson said.

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FILE – The Facebook app icon is shown on an iPhone in New York. VOA

Engagement on Snapchat, meanwhile, has essentially plateaued. Instead of growing, time spent among users fell slightly last year because of lingering fallout from the app’s failed redesign and competition from Instagram.

“We now expect time spent among Snapchat’s adult users to remain at 26 minutes per day through 2021. Our previous forecast projected 28 minutes per day in 2019,” eMarketer said.

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The picture is somewhat brighter at Instagram, where user time spent is still growing. Average daily time on the Facebook-owned platform will reach 27 minutes this year among US adult users, according to the forecast that added the time spent would increase by one minute every year through 2021.

“Features like Stories, influencer content and video are all contributing to more engagement and a slow but steady uptick in time spent on Instagram,” Williamson said. (IANS)

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Private Firms Shouldn’t Censor Politicians, News: Facebook CEO Mark Zuckerberg

Facebook recently allowed US President Donald Trump's campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform

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2020, Facebook
FILE - Facebook CEO Mark Zuckerberg speaks at a Facebook developer conference in San Jose, California, May 1, 2018. VOA

Defending Facebook’s policy of not removing political advertisements containing false information, Facebook CEO Mark Zuckerberg has said that a private company should not be censoring politicians and news.

Challenged on CBS over the policy, Zuckerberg said “people should be able to judge for themselves the character of politicians”.

The policy has faced criticism from several quarters due to concerns that ads containing false information may spread misinformation and distort elections.

“What I believe is that in a democracy, it’s really important that people can see for themselves what politicians are saying, so they can make their own judgments,” the Facebook CEO was quoted as saying.

While demands for reconsidering the policy emanated even from within the organisation, Zuckerberg did not commit to any changes.

Mark Zuckerberg. (Wikimedia Commons)

While Twitter has banned all political ads, Google last month announced new restrictions on such ads.

The Internet search giant put new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.

Also Read: LinkedIn Visualizes 20 Times Growth in Coming 10 Years in India

The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level.

Facebook recently allowed US President Donald Trump’s campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform. (IANS)