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Facebook Adding User-control Feature For The News Feed: Report

With these improvements, Facebook aims to make it easier for people to take action to arrange their News Feed according to their choice

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This photo shows a Facebook app icon on a smartphone in New York. VOA

Facebook has introduced a new feature titled “Why am I seeing this post” to help users understand and control the kind of posts surfacing on their News Feed from friends, Pages and Groups.

“This means you’ll be able to tap on posts and ads in News Feed, get context on why they’re appearing and take action to further personalise what you see,” Ramya Sethuraman, Product Manager, Facebook wrote in a blog-post on Sunday.

Following scandals surrounding the social networking giant on misusing user-information for ad targeting, this feature comes as Facebook’s first step to explain to users exactly how the News Feed gets personalised on the platform.

“This is the first time that we’ve built information on how ranking works directly into the app,” Sethuraman said.

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Facebook, social media. Pixabay

In addition, the company is also working on improving its “Why am I seeing this ad” feature which was launched in 2014.

“We’ve received valuable feedback over the years that has helped us expand the information we share with people about the ads they see,” Sethuraman added.

Also Read- Ex-Teslans Hired For ‘Special Project’ of Apple

With these improvements, Facebook aims to make it easier for people to take action to arrange their News Feed according to their choice.

“Both of the updates are part of our ongoing investment in giving people more context and control across Facebook,” the post noted. (IANS)

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Vodafone Quits Facebook’s Libra Cryptocurrency Project: Report

The Libra project, which is still in development, aims for the launch of its first version this year

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Vodafone logo. Pixabay

Vodafone has become the latest big player who have decided to quit Facebook’s controversial Libra cryptocurrency project.

Vodafone joins PayPal, Mastercard, Visa, Mercado Pago, eBay, Stripe and Booking Holdings in withdrawing from the controversial project — and is the first company to exit after the Libra Association was formed in October last year, coindesk reported on Tuesday.

The companies left owing to concerns about heightened regulatory scrutiny.

“We can confirm that Vodafone is no longer a member of the Libra Association. Although the makeup of the Association members may change over time, the design of Libra’s governance and technology ensures the Libra payment system will remain resilient,” the Libra Association said in a statement.

“The Association is continuing the work to achieve a safe, transparent, and consumer-friendly implementation of the Libra payment system.”

Despite top-notch firms pulling out, Facebook and 20 partner organisations formally joined the digital currency Libra project in Geneva in October.

The Libra Association said that more than 1,500 entities have expressed an interest in joining the digital currency project.

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Representations of virtual currency are displayed in front of the Libra logo in this illustration picture. VOA

Several US senators have opposed Facebook’s digital coin, arguing that the social networking giant has been irresponsible with user data privacy. They have even called the digital cryptocurrency Libra “delusional” and “dangerous”.

Facebook CEO Mark Zuckerberg testified before Congress in October about Libra, defending the idea, but acknowledging the struggles left to overcome.

Libra has failed in its current form, according to the President of Switzerland.

Also Read: Digital Transactions in Delhi-NCR Grew by 235% Last Year: Razorpay

In a media interview, Swiss President and Finance Minister Ueli Maurer stated that Libra does not have a chance of being successful “because the basket of currencies that is deposited in this currency is not accepted by the national (central) banks”.

“The project in this form has actually failed,” Maurer was quoted as saying.

The Libra project, which is still in development, aims for the launch of its first version this year. (IANS)