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FILE - A 3D printed Facebook logo is seen in front of a displayed Russian flag in this photo illustration, Aug. 3, 2018. VOA

In a bid to help original content and creators build profitable video businesses on Facebook and lead viewers to better content, the social networking giant has announced a series of updates to its existing video ranking system.

The ranking updates, which will roll out over the next few months, will further prioritise original videos that people seek out, and help both creators and publishers succeed with their videos on Facebook, David Miller, Product Management Director at Facebook, wrote in a blog-post on Monday.


As part of its updated video ranking system, Facebook plans to accord more weight in ranking to videos that retain users for at least three minutes, compared to its past rule that required capturing viewers’ attention for at least one minute.

“We are sharing an update on three factors that impact video ranking on Facebook: 1) loyalty and intent, 2) video and viewing durations and 3) originality,” Miller said. “The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and our ‘More Videos’ recommendations.”

The change to the duration of viewership indicated Facebook’s intention to reward videos that are capable of creating a more engaged and loyal fan base.


FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Originality will become a key factor for videos to win priority in Facebook’s ranking system.

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”.

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“We will more strongly limit distribution and monetisation for this kind of content,” Miller added.

Facebook said the new measures were intended to help video creators to consolidate their viewer base and build “profitable video businesses” on the platform. (IANS)


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Rihanna was summoned from her seat to accept the honour, with the Prime Minister.

Singer Rihanna was honoured by Prime Minister Mia Mottley at an event which marked Barbados's new status as a republic, which was attended by Prince Charles. Addressing the pop star by her real name, the PM said: "Robyn Rihanna Fenty tomorrow morning shall have conferred upon her the order of national hero of Barbados."

Rihanna was then summoned from her seat to accept the honor, with the Prime Minister managing to rouse a laugh from the singer when she referenced her 2012 hit 'Diamonds', reports femalefirst.co.uk. She added: "On behalf of a grateful nation, but an even prouder people, we therefore present to you, the designee, for the national hero of Barbados." "And to accept on behalf of a grateful nation - you can come my dear - ambassador Robyn Rihanna Fenty, may you continue to shine like a diamond and bring honor to your nation." Rihanna, who was born in the St Michael parish of Barbados, found fame in 2005 after being spotted by a record producer and has since gone on to become one of the most successful female artists of all time with sales of over 250 million and recently reached billionaire status through her Fenty beauty brand.

The Prime Minister continued in her speech: "Commanding the imagination of the world through the pursuit of excellence, her creativity, her discipline, and above all else, her extraordinary commitment to the land of her birth. "Having satisfied that, Ambassador Robyn Rihanna Fenty has given service to Barbados which has been exemplified by visionary and pioneering leadership, extraordinary achievement and the attaining of the highest excellence to the Government of Barbados." It comes after a historic move for Barbados, which has become a republic after almost 400 years and welcomes its first president, Sandra Mason, after removing Queen Elizabeth as head of state. (IANS/ MBI)


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