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Social Media Giant Facebook Updates Video Ranking System

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”

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FILE - A 3D printed Facebook logo is seen in front of a displayed Russian flag in this photo illustration, Aug. 3, 2018. VOA

In a bid to help original content and creators build profitable video businesses on Facebook and lead viewers to better content, the social networking giant has announced a series of updates to its existing video ranking system.

The ranking updates, which will roll out over the next few months, will further prioritise original videos that people seek out, and help both creators and publishers succeed with their videos on Facebook, David Miller, Product Management Director at Facebook, wrote in a blog-post on Monday.

As part of its updated video ranking system, Facebook plans to accord more weight in ranking to videos that retain users for at least three minutes, compared to its past rule that required capturing viewers’ attention for at least one minute.

“We are sharing an update on three factors that impact video ranking on Facebook: 1) loyalty and intent, 2) video and viewing durations and 3) originality,” Miller said. “The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and our ‘More Videos’ recommendations.”

The change to the duration of viewership indicated Facebook’s intention to reward videos that are capable of creating a more engaged and loyal fan base.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Originality will become a key factor for videos to win priority in Facebook’s ranking system.

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”.

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“We will more strongly limit distribution and monetisation for this kind of content,” Miller added.

Facebook said the new measures were intended to help video creators to consolidate their viewer base and build “profitable video businesses” on the platform. (IANS)

Next Story

Facebook Loses its Place in Glassdoor’s ‘Best Places to Work’ List

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees. It bases its rankings on eight factors, including work/life balance, compensation and benefits and senior management, among others

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Mired in several controversies amid break-up calls from the US lawmakers, Facebook has once again slipped off Glassdoor’s “Best Places to Work” list for a second year in a row.

Facebook dropped to 23rd best place to work, falling 16 spots from last year’s position, and its award score fell from a 4.5 to 4.4 out of a perfect 5, according to the annual listing by the leading job website.

The top three spots are occupied by leading growth platform HubSpot, management consultancy firm Bain & Company and market leader in electronic signatures DocuSign, respectively.

Among the tech companies, Google is at 11th spot, LinkedIn at 12th, Microsoft at 21st, Salesforce at 34th, VMware at 36th, Adobe at 39th, Cisco at 77th, Accenture at 83th and Apple at 84th (the Cupertino-based iPhone maker slipped 13 spots from the last year’s list).

Amazon once again failed to enter the list of 100.

For Facebook, 2019 has been bad on the diplomatic front. Several US Senators have called for breaking up the social network amid repeated data breaches and privacy violations on the platform.

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Facebook has failed to comply with the subpoenas for more information related to the ongoing privacy investigation into its alleged privacy violations and Cambridge Analytica, the media has reported. Pixabay

Democratic presidential candidate Senator Kamala Harris has stressed that authorities should take a serious look at breaking up Facebook as the social network platform is a “utility that has gone unregulated”.

Another Democratic 2020 candidate Senator Elizabeth Warren has also stressed upon the possibility of breaking up Facebook.

Facebook CEO Mark Zuckerberg, however, rejected these calls, saying the size of the social media giant was actually a benefit to its users and the security of the democratic process.

Zuckerberg has promised his employees to “fight and win” if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms.

Also Read: Here’s What India’s Privacy Bill Requires from Social Media Firms

The company in July agreed to pay record-breaking $5 billion to the Federal Trade Commission (FTC) as fine for users’ privacy violations in the Cambridge Analytica data scandal involving millions of users.

The US FTC is also investigating Facebook for potential monopolistic practices.

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees. It bases its rankings on eight factors, including work/life balance, compensation and benefits and senior management, among others. (IANS)