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Social Media Giant Facebook Updates Video Ranking System

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”

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FILE - A 3D printed Facebook logo is seen in front of a displayed Russian flag in this photo illustration, Aug. 3, 2018. VOA

In a bid to help original content and creators build profitable video businesses on Facebook and lead viewers to better content, the social networking giant has announced a series of updates to its existing video ranking system.

The ranking updates, which will roll out over the next few months, will further prioritise original videos that people seek out, and help both creators and publishers succeed with their videos on Facebook, David Miller, Product Management Director at Facebook, wrote in a blog-post on Monday.

As part of its updated video ranking system, Facebook plans to accord more weight in ranking to videos that retain users for at least three minutes, compared to its past rule that required capturing viewers’ attention for at least one minute.

“We are sharing an update on three factors that impact video ranking on Facebook: 1) loyalty and intent, 2) video and viewing durations and 3) originality,” Miller said. “The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and our ‘More Videos’ recommendations.”

The change to the duration of viewership indicated Facebook’s intention to reward videos that are capable of creating a more engaged and loyal fan base.

facebook, personal data
FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Originality will become a key factor for videos to win priority in Facebook’s ranking system.

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”.

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“We will more strongly limit distribution and monetisation for this kind of content,” Miller added.

Facebook said the new measures were intended to help video creators to consolidate their viewer base and build “profitable video businesses” on the platform. (IANS)

Next Story

Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)