Thursday May 23, 2019
Home Lead Story Social Media ...

Social Media Giant Facebook Updates Video Ranking System

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”

0
//
facebook
FILE - A 3D printed Facebook logo is seen in front of a displayed Russian flag in this photo illustration, Aug. 3, 2018. VOA

In a bid to help original content and creators build profitable video businesses on Facebook and lead viewers to better content, the social networking giant has announced a series of updates to its existing video ranking system.

The ranking updates, which will roll out over the next few months, will further prioritise original videos that people seek out, and help both creators and publishers succeed with their videos on Facebook, David Miller, Product Management Director at Facebook, wrote in a blog-post on Monday.

As part of its updated video ranking system, Facebook plans to accord more weight in ranking to videos that retain users for at least three minutes, compared to its past rule that required capturing viewers’ attention for at least one minute.

“We are sharing an update on three factors that impact video ranking on Facebook: 1) loyalty and intent, 2) video and viewing durations and 3) originality,” Miller said. “The changes will affect video distribution across Facebook, including News Feed, Facebook Watch and our ‘More Videos’ recommendations.”

The change to the duration of viewership indicated Facebook’s intention to reward videos that are capable of creating a more engaged and loyal fan base.

facebook, personal data
FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Originality will become a key factor for videos to win priority in Facebook’s ranking system.

Facebook will place more restrictions on the sharing of “unoriginal or repurposed content from other sources with limited or immaterial added value”.

Also Read- Taliban-Era Repressions May Return: Taliban’s Women Activists Fear The Day

“We will more strongly limit distribution and monetisation for this kind of content,” Miller added.

Facebook said the new measures were intended to help video creators to consolidate their viewer base and build “profitable video businesses” on the platform. (IANS)

Next Story

Political Ad Spend Hits Rs 27.7 cr on Facebook as Polls End

Facebook had said that it was removing 10 lakh fake accounts a day in India

0
Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Led by the Bharatiya Janata Party, political parties in India spent a total of Rs 27.73 crore on Facebook for posting political ads on the platform as the seven-phase general election ended on May 19.

From February 19 to May 19, political parties posted 124,094 ads on Facebook to reach out to their audiences, showed the latest data on Facebook Ad Library for India.

On Facebook, the BJP alone spent more than Rs 4 crore – 200 per cent more than the Congress which spend about Rs 1.8 crore.

Other big spenders were regional parties such as the Telugu Desam Party (TDP), the YSR Congress and Biju Janata Dal (BJD).

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

facebook, iphone, new york
FILE – The Facebook app icon is shown on an iPhone in New York. VOA

Supporters and affiliates of political parties account for most of the spending on the social media platforms.

The Election Commission of India has announced that among the posts taken down by various social media platforms, Facebook took down 650 posts.

Also Read- Nokia Launches Nokia 3.2 in India

Of the posts taken down by Facebook, 482 were political posts during the “silence period” – 48 hours prior to polling, 73 political ads during the silence period, two violations of the Model Code of Conduct, 43 cases of voter misinformation, 28 were against public morality and decency, 11 were exit polls, and 11 were related to hate speech and undue influence.

Facebook had said that it was removing 10 lakh fake accounts a day in India. (IANS)