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Facebook Will No Longer Send Employees To Help Political Campaigns

Facebook's involvement with Trump's campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused.

Facebook Inc. said Thursday that it would no longer dispatch employees to the offices of political campaigns to offer support ahead of elections, as it did with U.S. President Donald Trump in the 2016 race.

The company and other major online ad sellers, including Alphabet Inc.’s Google and Twitter Inc., have long offered free dedicated assistance to strengthen relationships with top advertisers such as presidential campaigns.

Brad Parscale, who was Trump’s online ads chief in 2016, last year called on-site “embeds” from Facebook crucial to the candidate’s victory. Facebook has said that Democratic challenger Hillary Clinton was offered identical help, but she accepted a different level than Trump.

Facebook
Democratic presidential candidate Hillary Clinton pauses as she speaks during a campaign rally in Raleigh, N.C. VOA

Google and Twitter did not immediately respond to requests to comment on whether they also would pull back support.

Facebook said it could offer assistance to more candidates globally by focusing on offering support through an online portal instead of in person. It said that political organizations still would be able to contact employees to
receive basic training on using Facebook or for assistance on getting ads approved.

Bloomberg first reported the new approach.

Facebook
Facebook COO Sheryl Sandberg, left, accompanied by Twitter CEO Jack Dorsey are sworn in before the Senate Intelligence Committee hearing on ‘Foreign Influence Operations and Their Use of Social Media Platforms’ on Capitol Hill. VOA

 

Shaping communications

Facebook, Twitter, and Google served as “quasi-digital consultants” to U.S. election campaigns in 2016, researchers from the University of North Carolina at Chapel Hill and University of Utah found in a paper published a year ago.

The companies helped campaigns navigate their services’ ad systems and “actively” shaped campaign communication by suggesting what types of messages to direct to whom, the researchers stated.

Facebook’s involvement with Trump’s campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused by political data firm Cambridge Analytica, which consulted for the Trump campaign.

Also Read: Video- USA Gears Up For Its Midterm Elections

In written testimony to U.S. lawmakers in June, Facebook said its employees had not spotted any misuse “in the course of their interactions with Cambridge Analytica” during the election. (VOA)

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