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Facebook Will No Longer Send Employees To Help Political Campaigns

Facebook's involvement with Trump's campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused.

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Fake News, Facebook, dating
Intel, Facebook working on cheaper AI chip. VOA

Facebook Inc. said Thursday that it would no longer dispatch employees to the offices of political campaigns to offer support ahead of elections, as it did with U.S. President Donald Trump in the 2016 race.

The company and other major online ad sellers, including Alphabet Inc.’s Google and Twitter Inc., have long offered free dedicated assistance to strengthen relationships with top advertisers such as presidential campaigns.

Brad Parscale, who was Trump’s online ads chief in 2016, last year called on-site “embeds” from Facebook crucial to the candidate’s victory. Facebook has said that Democratic challenger Hillary Clinton was offered identical help, but she accepted a different level than Trump.

Facebook
Democratic presidential candidate Hillary Clinton pauses as she speaks during a campaign rally in Raleigh, N.C. VOA

Google and Twitter did not immediately respond to requests to comment on whether they also would pull back support.

Facebook said it could offer assistance to more candidates globally by focusing on offering support through an online portal instead of in person. It said that political organizations still would be able to contact employees to
receive basic training on using Facebook or for assistance on getting ads approved.

Bloomberg first reported the new approach.

Facebook
Facebook COO Sheryl Sandberg, left, accompanied by Twitter CEO Jack Dorsey are sworn in before the Senate Intelligence Committee hearing on ‘Foreign Influence Operations and Their Use of Social Media Platforms’ on Capitol Hill. VOA

 

Shaping communications

Facebook, Twitter, and Google served as “quasi-digital consultants” to U.S. election campaigns in 2016, researchers from the University of North Carolina at Chapel Hill and University of Utah found in a paper published a year ago.

The companies helped campaigns navigate their services’ ad systems and “actively” shaped campaign communication by suggesting what types of messages to direct to whom, the researchers stated.

Facebook’s involvement with Trump’s campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused by political data firm Cambridge Analytica, which consulted for the Trump campaign.

Also Read: Video- USA Gears Up For Its Midterm Elections

In written testimony to U.S. lawmakers in June, Facebook said its employees had not spotted any misuse “in the course of their interactions with Cambridge Analytica” during the election. (VOA)

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New Apple Maps Feature Now Available in 3 More US Cities

Apple Maps 'Look Around' feature expands to 3 more US cities

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Apple Maps
Apple Maps' 'Look Around' feature is now live in three more cities in the US. Pixabay

Apple Maps’ ‘Look Around’ feature is now live in three more cities in the US, including Boston, Philadelphia and the Washington, DC area. This is the latest news.

The feature is also available in the San Francisco Bay Area, Los Angeles, New York City, Las Vegas, Houston, and the Hawaiian island of Oahu.

The feature, Apple Maps’ answer to Google Maps’ Street View, can be accessed by going to one of the locations where Look Around is available, Apple Insider reported recently.

Apple Maps
The Apple Maps feature is also available in the San Francisco Bay Area, Los Angeles, New York City, Las Vegas, Houston, and the Hawaiian island of Oahu. Pixabay

After tapping the binoculars icon, a specific street can be selected and previewed in a small window, which can be expanded to a full-screen view by tapping the preview.

The feature works relatively similar to Street View, wherein the view can be changed by swiping the display, while tapping part of the road in the distance will move the camera to that point.

Also Read- Google Stadia To Add 4 SteamWorld Games To its Line-Up Soon

As per report, the whole effect is smoother than the experience found on Google Street View.

Instead of relying on third-party mapping services for its information, Apple has had its fleet of vans hit the road sporting cameras and sensors to develop its own in-house maps. (IANS)