Saturday, March 6, 2021
Home Lead Story Facebook Will No Longer Send Employees To Help Political Campaigns

Facebook Will No Longer Send Employees To Help Political Campaigns

Facebook's involvement with Trump's campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused.

Facebook Inc. said Thursday that it would no longer dispatch employees to the offices of political campaigns to offer support ahead of elections, as it did with U.S. President Donald Trump in the 2016 race.

The company and other major online ad sellers, including Alphabet Inc.’s Google and Twitter Inc., have long offered free dedicated assistance to strengthen relationships with top advertisers such as presidential campaigns.

Brad Parscale, who was Trump’s online ads chief in 2016, last year called on-site “embeds” from Facebook crucial to the candidate’s victory. Facebook has said that Democratic challenger Hillary Clinton was offered identical help, but she accepted a different level than Trump.

Facebook
Democratic presidential candidate Hillary Clinton pauses as she speaks during a campaign rally in Raleigh, N.C. VOA

Google and Twitter did not immediately respond to requests to comment on whether they also would pull back support.

Facebook said it could offer assistance to more candidates globally by focusing on offering support through an online portal instead of in person. It said that political organizations still would be able to contact employees to
receive basic training on using Facebook or for assistance on getting ads approved.

Bloomberg first reported the new approach.

Facebook
Facebook COO Sheryl Sandberg, left, accompanied by Twitter CEO Jack Dorsey are sworn in before the Senate Intelligence Committee hearing on ‘Foreign Influence Operations and Their Use of Social Media Platforms’ on Capitol Hill. VOA

 

Shaping communications

Facebook, Twitter, and Google served as “quasi-digital consultants” to U.S. election campaigns in 2016, researchers from the University of North Carolina at Chapel Hill and University of Utah found in a paper published a year ago.

The companies helped campaigns navigate their services’ ad systems and “actively” shaped campaign communication by suggesting what types of messages to direct to whom, the researchers stated.

Facebook’s involvement with Trump’s campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused by political data firm Cambridge Analytica, which consulted for the Trump campaign.

Also Read: Video- USA Gears Up For Its Midterm Elections

In written testimony to U.S. lawmakers in June, Facebook said its employees had not spotted any misuse “in the course of their interactions with Cambridge Analytica” during the election. (VOA)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

A Gentleman’s Guide With A Detailed Regime For The Amateur To The Pro

While picking the right products can be a daunting task, men are serious about grooming, self-care, and wellness routines. With the changes the world...

Indian Women Feel The Pressure To Seek Permission For Their Professional Choices

Do young Indian women still feel the pressure to seek permission for their professional choices? According to new OkCupid data, an overwhelming 79 percent...

Study: The Market For Luxury Smart Homes And Villas Is Constantly Thriving

As the real estate sector emerges out of pandemic, the market for luxury smart homes and villas in India is thriving and demand has...

Benefits of “Heeng” : The Extraordinary Spice of Every Indian Household!

In every Indian household, the most important kitchen ingredient that is never missed in every Indian household is "Heeng" or Asafoetida. It has a...

Can AI Get Common Sense? Facebook Model Shows The Way

In an advance to building machines with common sense, Facebook researchers have developed a new Artificial Intelligence (AI) model that can learn from any...

WHO: Ban On Vaping Can Be Counterproductive

Millions of vapers across Asia could feel forced to return to smoking if a proposal from the World Health Organization (WHO) on e-cigarettes and...

Study: Smoking Cessation Drug Cytisine May Help Treat Parkinson’s Disease

A smoking cessation drug -- cytisine -- may help treat Parkinson's disease or stop its progression in women, say, researchers, including an Indian-origin. The...

5 Healthy Ingredients To Include In Our Diet To Channelize Our Inner Boss Lady

Women have always been the epicenter of our family lives, and are now budding into entrepreneurs, impactful team players, and opinion leaders that shape...

Recent Comments