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Facebook Will No Longer Send Employees To Help Political Campaigns

Facebook's involvement with Trump's campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused.

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Intel, Facebook working on cheaper AI chip. VOA

Facebook Inc. said Thursday that it would no longer dispatch employees to the offices of political campaigns to offer support ahead of elections, as it did with U.S. President Donald Trump in the 2016 race.

The company and other major online ad sellers, including Alphabet Inc.’s Google and Twitter Inc., have long offered free dedicated assistance to strengthen relationships with top advertisers such as presidential campaigns.

Brad Parscale, who was Trump’s online ads chief in 2016, last year called on-site “embeds” from Facebook crucial to the candidate’s victory. Facebook has said that Democratic challenger Hillary Clinton was offered identical help, but she accepted a different level than Trump.

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Democratic presidential candidate Hillary Clinton pauses as she speaks during a campaign rally in Raleigh, N.C. VOA

Google and Twitter did not immediately respond to requests to comment on whether they also would pull back support.

Facebook said it could offer assistance to more candidates globally by focusing on offering support through an online portal instead of in person. It said that political organizations still would be able to contact employees to
receive basic training on using Facebook or for assistance on getting ads approved.

Bloomberg first reported the new approach.

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Facebook COO Sheryl Sandberg, left, accompanied by Twitter CEO Jack Dorsey are sworn in before the Senate Intelligence Committee hearing on ‘Foreign Influence Operations and Their Use of Social Media Platforms’ on Capitol Hill. VOA

 

Shaping communications

Facebook, Twitter, and Google served as “quasi-digital consultants” to U.S. election campaigns in 2016, researchers from the University of North Carolina at Chapel Hill and University of Utah found in a paper published a year ago.

The companies helped campaigns navigate their services’ ad systems and “actively” shaped campaign communication by suggesting what types of messages to direct to whom, the researchers stated.

Facebook’s involvement with Trump’s campaign drew scrutiny from U.S. lawmakers after the company found its user data had separately been misused by political data firm Cambridge Analytica, which consulted for the Trump campaign.

Also Read: Video- USA Gears Up For Its Midterm Elections

In written testimony to U.S. lawmakers in June, Facebook said its employees had not spotted any misuse “in the course of their interactions with Cambridge Analytica” during the election. (VOA)

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Political ad Spend on Facebook Picks up in April

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

Political parties and their affiliates ramped up spending on social media ads ahead of the third phase of Lok Sabha elections, scheduled for Tuesday, show data released by Facebook Ad Library.

Indians spent around Rs 7 crore for running political ads on Facebook and Instagram in the first 20 days of April, while the amount spent on these platforms in February-March was about Rs 10 crore.

Facebook’s Ad Library, a searchable database, includes ads related to politics and issues of national importance run on Facebook or Instagram.

The Bharatiya Janata Party (BJP) and its affiliates continue to lead the ad spending on Facebook. The official BJP page took the top spot in the list of spenders on social media platforms. Of the Rs 1.3 crore that it spent on Facebook, Rs 44.32 lakh was spent during the week ending April 20.

The official Congress page on Facebook spent Rs 56.69 lakh during February-April 20.

However, supporters and affiliates of political parties account for most of the spending on the social media platforms.

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FILE – An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

For example, the pro-BJP pages — Bharat Ke Mann Ki Baat (Rs 2.23 core), My First Vote For Modi (Rs 1.08 crore) and Nation with NaMo (Rs 1.20 crore) among others — spent much more than the Congress.

Similarly, the pro-Congress page “Bande Mein Hai Dum” spent Rs 2.59 lakh for drumming up support for the grand old party on Facebook and the Indian Youth Congress spent Rs 6.52 lakh on the social media platform.

Among the regional parties, the Biju Janata Dal (BJD), the YSR Congress and the Telugu Desam Party (TDP) lead the spending table on Facebook.

Also Read- Warning for WhatsApp Users in UAE Issued: Report

On Twitter, the accounts spending over $100 during the past week belonged to BJP MLA from Mandawa Narendra Kumar, Mumbai Congress unit chief Milind Deora, Congress leader and former Union Minister Subodh Kant Sahai, BJD President Naveen Patnaik and the TN Youth Party.

The 2019 Lok Sabha election is being held in seven phases from April 11 to May 19. (IANS)