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12 things you must know about cold drinks in India

If you're addicted to cold drinks, chances are that you are not the only one.

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By Ruchika Verma

  • Cold drinks are one of the lesser known addictions in India
  • Sodas or cold drinks be it cola or non-cola can have harmful effects on us
  • The key is to consume cold drinks in moderation and not excessively

If you’re addicted to cold drinks, chances are that you are not the only one. Everyone loves the sugary, carbonated taste of cold drinks, especially during summers.

Cold drinks tastes good, but they have some harmful effects on us too. VOA
Cold drinks taste good, but they have some harmful effects on us too. VOA

Even in winters, we don’t really hesitate in consuming our favourite cold drinks. However, it is important to know their effect on our health and environment. Here is the list of 12 things you must know about cold drinks:

Obesity

Increase consumption of soda or cold drinks is said to one of the major reasons for high obesity rates and other health problems associated with it, as per some health experts. One can of soda contains about 150 calories, which if consumed regularly, can increase your weight by 6 kgs per year.

Sodas and cold drinks can cause obesity and diabetes. VOA
Sodas and cold drinks can cause diseases like obesity and diabetes. VOA

Causes Diabetes

High consumption of cold drinks can cause diseases like Type 2 Diabetes. Use of artificial sweetener leads to diabetes and thus children and sugar patients should refrain from consuming soft drinks in excessive amount.

Tooth decay

Cold drinks can cause tooth decay and no, not even your toothpaste and toothbrush can save you from this. The acid in cold drinks can damage your teeth more than sugar. The acid present in soft drinks weakens tooth enamel, which leads to cavities and tooth decay.

Also Read: 5 Drinks Which Will Help You Lose Weight

Cold drinks can cause a lots of harm to our body and its immunity. Wikimedia Commons
Cold drinks can cause lots of harm to our body and its immunity. Wikimedia Commons

Caffeine dependency

Many carbonated drinks, be it cola and non-cola, contain caffeine. Caffeine is addictive and can cause insomnia, irritability and other related symptoms in some people. If one is already having problems with caffeine, they should avoid cold drinks as much as they can.

Nutrition deficiency

It may sound quite weird, but it all boils down to the fact that sodas and cold drinks are simply not healthy. Many people have a habit of choosing soda over other beverages like water, milk, juice, etc. If you are one of those people too, chances are, you’re not getting the required amount of nutrients into your body.

One should go for healthier alternatives of cold drinks. Wikimedia Commons
One should go for healthier alternatives of soft drinks. Wikimedia Commons

Weak bones

Not getting required nutrients will obviously have an effect on your health. However, cold drinks can affect your bones as well. Studies suggest that excess consumption of soft drinks which contains acid can reduce the calcium quotient of our bones by preventing the nutrient from getting absorbed.

Artificial sweeteners

This should not really come as a surprise. All cold drinks have artificial sweeteners. Artificial sweeteners are not necessarily unhealthy. However, recent studies show that long-term consumption can damage our sugar taste receptors, leading us to crave more sugar oriented food.

Also Read: Sugary drinks responsible for 1 in 200 deaths

Cold drinks can cause tooth decay, obesity, etc. Wikimedia Commons
Cold drinks can cause tooth decay, obesity, etc. Wikimedia Commons

Slows Metabolism

When tired, try not to consume cold drinks and instead go for fresh juice or water. A soft drink can decrease your metabolism rate by 2 times. It also destroys fat burning enzymes leading to obesity.
Affects Reproduction Capabilities
Few studies have suggested that the use of artificial sweeteners in cold drinks, like saccharin and sucralose, can affect reproduction capabilities in humans. It can decrease the chances of pregnancy in women. The presence of caffeine in cold drinks can also decrease the sperm count in men, it may affect the quality of the sperm too.
There are many brands which are famous in India and are regularly consumed. Wikimedia Commons
There are many brands which are famous in India and are regularly consumed. Wikimedia Commons
Top Selling Brands of cold drinks in India
In India, a cold drink is consumed every minute by someone. The most popular brands of cold drinks in India are Pepsi, Coca-Cola, Thumbs Up. Other drinks include Limca, Mountain Dew and Sprite, which have the lemon essence in them. There are other brands like Fanta and Miranda too which are orange flavoured and less preferred drinks.
Controversies
Controversies and cold drinks are almost synonymous. There have been many controversies which revolve around cold drinks and its effects on our health. Concerns over usage of water, accusations over pesticides and sweeteners, and also, the general concerns about how these drinks are unhealthy, keep on plaguing these drinks.
Coca Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Common
Coca-Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Common
Advertising Expenses 
Cold drink brands hire the most famous celebrities to be their brand ambassadors. Their campaigns are often huge and present ideas which are larger than life. A lot of money is being spent on the advertising of these soft drinks. Coca-Cola normally spends up to $3.499 billion in a year on its advertising campaigns.
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Zimbabwe Government Aid in The Cholera Outbreak By Pledging Money

In 2008 and 2009, a cholera epidemic killed nearly 5,000 people.

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Zimbabwe, Cholera
Zimbabwe President Emmerson Mnangagwa talks to one of the cholera victims on Sept. 19, 2018 in Glen View’s Harare, epicenter of the waterborne disease. VOA

Zimbabwe’s president, Emmerson Mnangagwa, says his government will assist municipalities struggling to fight a cholera outbreak that has killed 32 people and affected more than 3,000 during the past three weeks.

After visiting the epicenter of the cholera outbreak in Harare, President Emmerson Mnangagwa vowed to help the Harare City Council with financial assistance and called on the corporate world to donate toward fighting the epidemic.

“We are raising money, which has been coming in daily, so that we fix the burst pipes at Morton Jeffery Waterworks and the Central Business District, as well as the suburbs… we have been told that most of these pipes are old and are bursting at any given time, so we have found some well-wishers who are helping us. We will continue to support the Harare City Council In its programs meant to sanitize Harare, because the council does not have enough powers to be doing all the work alone,” he said.

Zimbabwe Cholera
On Sept. 16, 2018, a vegetable vendor in Harare says she refuses to leave her business as she has no other sources of income with Zimbabwe’s unemployment rate said to be around 85 percent. VOA

Nearby, David Shonhiwa, a vendor in Glen View, the suburban epicenter of Harare’s cholera epidemic, says there have been improvements in the area’s hygiene since cholera was detected, but more are needed.

“The situation is better now. We have been receiving clean water and we got buckets, but it has not been possible for everyone to get something because there are difficulties which others have been encountering,” he said.

Zimbabwe Cholera
Sirak Gebrehiwot, United Nations spokesperson in Zimbabwe, says his organization has deployed three emergency situations specialists to access the situation. VOA

 

Tuesday, a U.N. spokesperson in Zimbabwe, Sirak Gebrehiwot, said a U.N. emergency response fund may be activated as the cholera outbreak spreads to other parts of the country.

“In light of the appeal announced by the government of Zimbabwe to respond to the cholera, the U.N. has scaled up its support,” said Gebrehiwot. “The regional office of the U.N. Humanitarian Affairs has already deployed three U.N. emergency humanitarian specialists in the ongoing response. This is in addition to our colleagues from UNICEF and the WHO, are already engaged on the ground in this emergency response.”

Also Read: Video- Zimbabwe’s Newly Appointed President Calls For Unity

In 2008 and 2009, a cholera epidemic killed nearly 5,000 people. It only stopped after international organizations such as USAID, Doctors Without Borders, the Red Cross and U.N. agencies including UNICEF and the World Health Organization provided medicine and water treatment chemicals. (VOA)