Friday February 23, 2018
Home India 12 things you...

12 things you must know about cold drinks in India

If you're addicted to cold drinks, chances are that you are not the only one.

0
//
17
Republish
Reprint

By Ruchika Verma

  • Cold drinks are one of the lesser known addictions in India
  • Sodas or cold drinks be it cola or non-cola can have harmful effects on us
  • The key is to consume cold drinks in moderation and not excessively

If you’re addicted to cold drinks, chances are that you are not the only one. Everyone loves the sugary, carbonated taste of cold drinks, especially during summers.

Cold drinks tastes good, but they have some harmful effects on us too. VOA
Cold drinks taste good, but they have some harmful effects on us too. VOA

Even in winters, we don’t really hesitate in consuming our favourite cold drinks. However, it is important to know their effect on our health and environment. Here is the list of 12 things you must know about cold drinks:

Obesity

Increase consumption of soda or cold drinks is said to one of the major reasons for high obesity rates and other health problems associated with it, as per some health experts. One can of soda contains about 150 calories, which if consumed regularly, can increase your weight by 6 kgs per year.

Sodas and cold drinks can cause obesity and diabetes. VOA
Sodas and cold drinks can cause diseases like obesity and diabetes. VOA

Causes Diabetes

High consumption of cold drinks can cause diseases like Type 2 Diabetes. Use of artificial sweetener leads to diabetes and thus children and sugar patients should refrain from consuming soft drinks in excessive amount.

Tooth decay

Cold drinks can cause tooth decay and no, not even your toothpaste and toothbrush can save you from this. The acid in cold drinks can damage your teeth more than sugar. The acid present in soft drinks weakens tooth enamel, which leads to cavities and tooth decay.

Also Read: 5 Drinks Which Will Help You Lose Weight

Cold drinks can cause a lots of harm to our body and its immunity. Wikimedia Commons
Cold drinks can cause lots of harm to our body and its immunity. Wikimedia Commons

Caffeine dependency

Many carbonated drinks, be it cola and non-cola, contain caffeine. Caffeine is addictive and can cause insomnia, irritability and other related symptoms in some people. If one is already having problems with caffeine, they should avoid cold drinks as much as they can.

Nutrition deficiency

It may sound quite weird, but it all boils down to the fact that sodas and cold drinks are simply not healthy. Many people have a habit of choosing soda over other beverages like water, milk, juice, etc. If you are one of those people too, chances are, you’re not getting the required amount of nutrients into your body.

One should go for healthier alternatives of cold drinks. Wikimedia Commons
One should go for healthier alternatives of soft drinks. Wikimedia Commons

Weak bones

Not getting required nutrients will obviously have an effect on your health. However, cold drinks can affect your bones as well. Studies suggest that excess consumption of soft drinks which contains acid can reduce the calcium quotient of our bones by preventing the nutrient from getting absorbed.

Artificial sweeteners

This should not really come as a surprise. All cold drinks have artificial sweeteners. Artificial sweeteners are not necessarily unhealthy. However, recent studies show that long-term consumption can damage our sugar taste receptors, leading us to crave more sugar oriented food.

Also Read: Sugary drinks responsible for 1 in 200 deaths

Cold drinks can cause tooth decay, obesity, etc. Wikimedia Commons
Cold drinks can cause tooth decay, obesity, etc. Wikimedia Commons

Slows Metabolism

When tired, try not to consume cold drinks and instead go for fresh juice or water. A soft drink can decrease your metabolism rate by 2 times. It also destroys fat burning enzymes leading to obesity.
Affects Reproduction Capabilities
Few studies have suggested that the use of artificial sweeteners in cold drinks, like saccharin and sucralose, can affect reproduction capabilities in humans. It can decrease the chances of pregnancy in women. The presence of caffeine in cold drinks can also decrease the sperm count in men, it may affect the quality of the sperm too.
There are many brands which are famous in India and are regularly consumed. Wikimedia Commons
There are many brands which are famous in India and are regularly consumed. Wikimedia Commons
Top Selling Brands of cold drinks in India
In India, a cold drink is consumed every minute by someone. The most popular brands of cold drinks in India are Pepsi, Coca-Cola, Thumbs Up. Other drinks include Limca, Mountain Dew and Sprite, which have the lemon essence in them. There are other brands like Fanta and Miranda too which are orange flavoured and less preferred drinks.
Controversies
Controversies and cold drinks are almost synonymous. There have been many controversies which revolve around cold drinks and its effects on our health. Concerns over usage of water, accusations over pesticides and sweeteners, and also, the general concerns about how these drinks are unhealthy, keep on plaguing these drinks.
Coca Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Common
Coca-Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Common
Advertising Expenses 
Cold drink brands hire the most famous celebrities to be their brand ambassadors. Their campaigns are often huge and present ideas which are larger than life. A lot of money is being spent on the advertising of these soft drinks. Coca-Cola normally spends up to $3.499 billion in a year on its advertising campaigns.
Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Microsoft Announces Indian Languages Support For e-mail Addresses

Microsoft's products will also support additional Indian languages as and when their IDNs and e-mail addresses become available in the future

0
//
3
Microsoft introduces Indian languages on various of its platforms. Wikimedia Commons
Microsoft introduces Indian languages on various of its platforms. Wikimedia Commons
  • Microsoft announced support in Indian Languages for e-mail
  • There will be 15 Indian languages supported now
  • Indians will be able to use Microsoft in their local languages

Microsoft on Wednesday announced support for e-mail addresses in 15 Indian languages across its apps and services, including Office 365, Outlook 2016, Outlook.com, Exchange Online and Exchange Online Protection (EOP).

Microsoft introduces 15 new indian languages to its support.
Microsoft introduces 15 new Indian languages to its support.

Indian users would be able to use local language e-mail addresses for Outlook accounts on their personal computers, the company said on the occasion of the International Mother Language Day.

It would also allow users to seamlessly send/receive mails to/from local language e-mail addresses via Outlook client on PCs, Outlook.com in addition to Outlook apps for Android and IOS.

“Making e-mail addresses available in 15 languages is an exciting step to making modern communications and collaboration tools more accessible and easier to use for all,” Meetul Patel, COO, Microsoft India, said in a statement.

The Indian languages which will be supported include Hindi, Bengali, etc. Wikimedia Commons
The Indian languages which will be supported include Hindi, Bengali, etc. Wikimedia Commons

“We are making technology use the language of people and not requiring people to first learn the traditional language of technology,” Patel added.

The initiative is part of the company’s ongoing efforts to support Email Address Internationalisation (EAI) across its products and services eco-system and make technology accessible in local languages.

The languages being introduced are those that support Unicode — an international encoding standard for use with different languages and scripts.

Microsoft’s products will also support additional Indian languages as and when their IDNs and e-mail addresses become available in the future, making this feature forward compatible.

Microsoft launches 15 Indian languages in its support. VOA
Microsoft launches 15 Indian languages in its support. VOA

Last month, Microsoft announced the integration of Artificial Intelligence (AI) and Deep Neural Networks (DNN) to improve real-time language translation for Hindi, Bengali and Tamil languages.

This technology would help users in getting results that are more accurate and natural while surfing the Internet across any website on the MS Edge browser, Bing search, Bing Translator website, as well as MS Office 365 products like Word, Excel, PowerPoint, Outlook and Skype. IANS