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Fake Accounts On Social Media Now Able To Copy Human Behaviour

Fake accounts enabled by Artificial Intelligence (AI) on social media have evolved and are now able to copy human behaviour

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fake, media, behaviour, artificial intelligence
Social Media Icons. VOA

Researchers, including one of Indian-origin, have found that bots or fake accounts enabled by Artificial Intelligence (AI) on social media have evolved and are now able to copy human behaviour to avoid detection.

For the study published in the journal First Monday, the research team from the University of Southern California examines bot behaviour during the 2018 US presidential elections compared to bot behaviour during the 2016 US elections.

“Our study further corroborates this idea that there is an arms race between bots and detection algorithms. As social media companies put more efforts to mitigate abuse and stifle automated accounts, bots evolve to mimic human strategies. Advancements in AI enable bots producing more human-like content,” said study lead author Emilio Ferrara.

fake, media, behaviour, artificial intelligence
Artificial Intelligence (AI) on social media have evolved and are now able to copy human behaviour to avoid detection. Pixabay

The researchers studied almost 250,000 social media active users who discussed the US elections both in 2016 and 2018 and detected over 30,000 bots.

They found that bots in 2016 were primarily focused on retweets and high volumes of tweets around the same message.

However, as human social activity online has evolved, so have bots. In the 2018 election season, just as humans were less likely to retweet as much as they did in 2016, bots were less likely to share the same messages in high volume.

Bots, the researchers discovered, were more likely to employ a multi-bot approach as if to mimic authentic human engagement around an idea.

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Also, during the 2018 elections, as humans were much more likely to try to engage through replies, bots tried to establish the voice and add to the dialogue and engage through the use of polls, a strategy typical of reputable news agencies and pollsters, possibly aiming at lending legitimacy to these accounts.

In one example, a bot account posted an online Twitter poll asking if federal elections should require voters to show ID at the polls. It then asked Twitter users to vote and retweet.

“We need to devote more efforts to understand how bots evolve and how more sophisticated ones can be detected. With the upcoming 2020 US elections, the integrity of social media discourse is of paramount importance to allow a democratic process free of external influences,” Ferrara said. (IANS)

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Artificial Intelligence Creating New Possibilities for Personalisation This Year

Tech companies today are also attempting to bridge the gap between academia and the career market

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Artificial Intelligence (AI) and cross-industry collaborations are creating new avenues for data collection and offering personalised services to users this year, according to a report.

Among other technology trends that are picking up this year are the convergence of the smart home and healthcare, autonomous vehicles coming for last-mile delivery and data becoming a hot-button geopolitical issue, according to the report titled “14 Trends Shaping Tech” from CB Insights.

“As a more tech-savvy generation ages up, we’ll see the smart home begin acting as a kind of in-home health aide, monitoring senior citizens’ health and well being. We’ll see logistics players experiment with finally moving beyond a human driver,” said the report.

“And we’ll see cross-industry collaborations, whether via ancestry-informed Spotify playlists or limited edition Fortnite game skins,” it added.

In September 2018, Spotify partnered with Ancestry.com to utilise DNA data to create unique playlists for individuals.

Playlists reflect music linked to different ethnicities and regions. A person with ancestral roots in Bengaluru, for example, might see Carnatic violinists and Kannada film songs on their playlists.

DNA data is also informing how we eat. GenoPalate, for example, collects DNA info through saliva samples and analyses physiological components like an individual’s ability to absorb certain vitamins or how fast they can metabolize nutrients.

From there, it matches this information to nutrition analyses that it has conducted on a wide range of food and suggests a personalised diet. It also sells its own meal kits that use this information to map out menus.

artificial intelligence, nobel prize
“Artificial intelligence is now one of the fastest-growing areas in all of science and one of the most talked-about topics in society.” VOA

“We’ll also see technology brands expand beyond their core products and turn themselves into a lifestyle,” said the report.

For example, as electric vehicle users need to wait for their batteries to charge for anywhere from 30 minutes to two hours, the makers of these vehicles are trying to turn this idle time into an asset.

China’s NioHouse couples charging stations with a host of activities. At the NioHouse, a user can visit the library, drop children off at daycare, co-work, and even visit a nap pod to rest while charging.

Nio has also partnered with fashion designer Hussein Chalayan to launch and sell a fashion line, Nio Extreme.

Also Read- YouTube Working to Overhaul its Verification Programme

Tech companies today are also attempting to bridge the gap between academia and the career market.

Companies like the Lambda School and Flatiron School offer courses to train students on exactly the skills they will need to get a job, said the report.

These apprenticeships mostly focus on tech skills like computer science and coding. Training comes with the explicit goal of employment and students only need to pay their tuition once they have landed a job that pays them above a certain range.

Investors are also betting on the rise of digital goods. While these goods cannot be owned in the physical world, they come with clout, and offer personalisation and in-game experiences to otherwise one-size-fits-all characters, the research showed. (IANS)