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Fake Review Factories Fooling Online Amazon Shoppers

On the other hand, Amazon claimed it invests “significant resources” to protect the integrity of reviews on its site, the report said

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Google , US, Alexa, Amazon, Drones, e-commerce
The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Amazon’s online shoppers are being fooled by fake review factories running on multiple Facebook groups.

The scam is supported by several large and small companies as well as by entrepreneurs who depend on Facebook to spread positive reviews about their products listed on Amazon to its 2.6 billion users globally.

Fake reviewers, backed by Amazon sellers, post details about the products on Facebook Groups to influence consumers, the Guardian reported on Saturday.

Since the reviewers have to really pay for the items, Amazon is fooled into believing that the buyer is genuine but after leaving a glowing review, the product manufacturing company refunds the purchase price and sometimes also pays an extra fee.

“Which?”, a brand name used by UK-based Consumers’ Association, said that “nearly all” of the Facebook groups it uncovered last autumn were still active, the report said.

Earlier this week “Which?” claimed that Amazon’s system was being undermined by a flood of fake five-star reviews for unfamiliar brands.

Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

“Researchers analysed listings of hundreds of popular tech products and found top-rated items were dominated by brands with names such as Itshiny, Vogek and Aitalk, many with thousands of unverified reviews,” the report added.

In October 2018, “Which?” said two large Facebook groups, plus some smaller groups, may between them have up to 87,000 members potentially engaged in writing fake reviews.

“We don’t allow people to facilitate or encourage the trade of fake user reviews. The groups brought to our attention have now been removed for violating our policies,” the report quoted Facebook as telling “Which?”

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“We urge people to continue to use our reporting tools to flag content they think breaks our rules.”

On the other hand, Amazon claimed it invests “significant resources” to protect the integrity of reviews on its site, the report said.

“We have clear participation guidelines for both reviewers and selling partners, and we suspend, ban and take legal action on those who violate our policies,” the report quoted Amazon as saying. (IANS)

Next Story

Amazon Brings Plug-in Smart Speaker ‘Echo Flex’ in India

As a limited period offer, customers can avail a Wipro smart LED bulb (9W) worth Rs 2,099 for no additional cost on the purchase of every Echo Flex on Amazon.in

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e-commerce
Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

Amazon on Wednesday introduced the Echo Flex, a plug-in smart speaker that saves on space by plugging directly into a standard electrical outlet, in India.

Available for Rs 2,999 in online pre-order mode, Echo Flex also has a built-in USB-A port so you can easily charge your phone or other devices, all while using only one outlet, the company said in a statement.

“We are happy to introduce Echo Flex for users in India to access Alexa even more conveniently now from any room in the house,” said Parag Gupta, Head of Amazon Devices.

“With its compact form, Echo Flex can be plugged in directly into an electrical socket to provide all the functionalities of an Echo device,” he added.

Amazon
Alexa and Fire TV devices are constantly improving over time and now on Monday Amazon announced that a user can connect their Echo devices with their Fire TV. Pixabay

Echo Flex works with devices such as smart lights and plugs from brands including Philips, SYSKA LED, Oakter, TP-Link and more.

Just like other Echo devices, users can connect Echo Flex to preferred speakers using Bluetooth or a 3.5 mm audio cable for a higher audio output.

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Echo Flex is available for pre-order starting today and will ship next month.

As a limited period offer, customers can avail a Wipro smart LED bulb (9W) worth Rs 2,099 for no additional cost on the purchase of every Echo Flex on Amazon.in. (IANS)