Monday January 27, 2020
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Fake Review Factories Fooling Online Amazon Shoppers

On the other hand, Amazon claimed it invests “significant resources” to protect the integrity of reviews on its site, the report said

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Google , US, Alexa, Amazon, Drones, e-commerce
The logo of Amazon, online retailer is seen at the company logistics center in Lauwin-Planque, France. VOA

Amazon’s online shoppers are being fooled by fake review factories running on multiple Facebook groups.

The scam is supported by several large and small companies as well as by entrepreneurs who depend on Facebook to spread positive reviews about their products listed on Amazon to its 2.6 billion users globally.

Fake reviewers, backed by Amazon sellers, post details about the products on Facebook Groups to influence consumers, the Guardian reported on Saturday.

Since the reviewers have to really pay for the items, Amazon is fooled into believing that the buyer is genuine but after leaving a glowing review, the product manufacturing company refunds the purchase price and sometimes also pays an extra fee.

“Which?”, a brand name used by UK-based Consumers’ Association, said that “nearly all” of the Facebook groups it uncovered last autumn were still active, the report said.

Earlier this week “Which?” claimed that Amazon’s system was being undermined by a flood of fake five-star reviews for unfamiliar brands.

Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

“Researchers analysed listings of hundreds of popular tech products and found top-rated items were dominated by brands with names such as Itshiny, Vogek and Aitalk, many with thousands of unverified reviews,” the report added.

In October 2018, “Which?” said two large Facebook groups, plus some smaller groups, may between them have up to 87,000 members potentially engaged in writing fake reviews.

“We don’t allow people to facilitate or encourage the trade of fake user reviews. The groups brought to our attention have now been removed for violating our policies,” the report quoted Facebook as telling “Which?”

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“We urge people to continue to use our reporting tools to flag content they think breaks our rules.”

On the other hand, Amazon claimed it invests “significant resources” to protect the integrity of reviews on its site, the report said.

“We have clear participation guidelines for both reviewers and selling partners, and we suspend, ban and take legal action on those who violate our policies,” the report quoted Amazon as saying. (IANS)

Next Story

Amazon’s Music Streaming Service Hits 55 Million Subscribers Globally

Amazon Music Unlimited plan runs $9.99 a month, or $7.99 a month for Prime members who upgrade

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Amazon's
Amazon's music streaming service has grown about 50 per cent in Britain, Germany, Japan, and the US during the past year, and it is also gaining new listeners in countries such as France, Italy, Mexico and Spain. VOA

Amazon’s music streaming service ‘Amazon Music’ has reached 55 million subscribers globally closing in on Apple Music which has over 60 million users.

“Our strategy is unique and, like everything we do at Amazon, starts with our customers. We have always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs,” Steve Boom, VP of Amazon Music said in a statement recently.

“As we continue to lead in our investment in voice with Alexa, and in high-quality audio with Amazon Music HD, we’re excited to bring our customers and the music industry even more innovation in 2020 and beyond,” Steve added.

Amazon’s streaming music service has grown about 50 per cent in Britain, Germany, Japan, and the US during the past year, and it is also gaining new listeners in countries such as France, Italy, Mexico and Spain.

Amazon's
Amazon’s music streaming service ‘Amazon Music’ has reached 55 million subscribers globally closing in on Apple Music which has over 60 million users. Wikimedia Commons

Amazon Music Unlimited plan runs $9.99 a month, or $7.99 a month for Prime members who upgrade.

With the Single device plan, customers can subscribe to Amazon Music Unlimited at $3.99 per month to access more than 50 million songs on their Fire TV or Echo device.

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While, the family plan allows six family members to access the service for $14.99 per month, or $149 per year for Prime members. (IANS)