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Firm Selling Fake Twitter Followers To Be Probed

The NYT report said the company sells fake followers to Twitter users, sometimes using details based on real people

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A recent research found that between nine and 15 percent of active Twitter accounts are autonomous entities known as social bots. Pixabay
A recent research found that between nine and 15 percent of active Twitter accounts are autonomous entities known as social bots. Pixabay
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New York’s Attorney General Eric Schneiderman has announced a probe into digital marketing company called Devumi that is reportedly selling fake followers to Twitter users.

“Impersonation and deception are illegal under New York law. We’re opening an investigation into Devumi and its apparent sale of bots using stolen identities,” Schneiderman tweeted on Sunday.

He was reacting to a New York Times report that claimed Devumi is providing fake followers to social media users.

ALSO READ: Sale or No Sale: As Twitter tries to broaden its appeal to more people, Users are bound to see Changes

On its website, New York-based Devumi claims to “accelerate your social growth by helping you “quickly gain followers, viewers, likes and more” on Twitter, YouTube, LinkedIn and other online platforms “with its blend of marketing tactics”.

The NYT report said the company sells fake followers to Twitter users, sometimes using details based on real people.

“Devumi sells Twitter followers and retweets to celebrities, businesses and anyone who wants to appear more popular or exert influence online,” the report said.

To understand how Devumi works, the NYT itself set up a new Twitter account and spent $225 on 25,000 followers. Pixabay
To understand how Devumi works, the NYT itself set up a new Twitter account and spent $225 on 25,000 followers. Pixabay

“Drawing on an estimated stock of at least 3.5 million automated accounts, each sold many times over, the company has provided customers with more than 200 million Twitter followers,” the report claimed.

“As advertised, the first 10,000 or so looked like real people. They had pictures and full names, hometowns and often authentic-seeming biographies,” the report said.

ALSO READ: Twitter introduces fast and data-friendly ‘Twitter Lite’ in India with Vodafone as its first global launch partner

“The next 15,000 followers from Devumi were more obviously suspect: no profile pictures, and jumbles of letters, numbers and word fragments instead of names,” it added.

A recent research found that between nine and 15 percent of active Twitter accounts are autonomous entities known as social bots.

The micro-blogging site has over 300 million monthly active users and that would mean nearly 27 million to 45 million accounts are actually not controlled by humans, according to the study from Indiana University and the University of Southern California in the US. (IANS)

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Twitter Announces to Revert its Timeline Into A Pure Chronological Feed

Twitter has updated the "Show the best Tweets first" setting

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Twitter revives pure chronological timeline for over 300 mn users. Pixabay

Giving its over 336 million users more control, Twitter has announced that it will completely revert their timeline into a pure reverse chronological feed.

The micro-blogging platform in 2016 announced that it will only show “most important tweets” and stop the most recent tweets first which irked many users.

In a series of tweets on Tuesday, Twitter announced that in the coming weeks, it will start testing a “way to switch between a timeline of tweets that are most relevant for you and a timeline of the latest tweets”.

“We’ve learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we’ve heard feedback from people who, at times, prefer to see the most recent tweets,” said Twitter.

“Our goal with the timeline is to balance showing you the most recent tweets with the best tweets you’re likely to care about, but we don’t always get this balance right,” it added.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

This is how it will work.

Flip on the feature in your settings from the iOS or Android Twitter app.

When you open Twitter after being away for a while, the tweets you’re most likely to care about will appear at the top of your timeline — still recent and in reverse chronological order.

The rest of the tweets will be displayed right underneath, also in reverse chronological order, as always.

“At any point, just pull-to-refresh to see all new tweets at the top in the live, up-to-the-second experience you already know and love,” said Twitter.

Twitter
Twitter on a smartphone device. Pixabay

“We’re working on making it easier for people to control their Twitter timeline, including providing an easy switch to see the most recent tweets,” said Twitter Product Lead Kayvon Beykpour.

Twitter has updated the “Show the best Tweets first” setting.

Also Read- Samsung India Launches Home Screen Range

“When off, you’ll only see tweets from people you follow in reverse chronological order. Previously when turned off, you’d also see ‘In case you missed it’ and recommended tweets from people you don’t follow,” it noted. (IANS)

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