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Experts talk recovery and solutions for fashion industry. Pixabay

With the impact of the pandemic globally, the idea of fashion as a whole and couture in specific is set to undergo a complete rehaul, believes veteran designer and couturier Tarun Tahiliani.

“Couture in India is made for weddings, unlike in the West where couture is for ballet openings, the Met Gala or big black-tie fundraisers. But India, as we knew it has changed. It has been changing for the last two years, with the younger generation looking at life, the material, and the spiritual differently. Now, with the global pandemic, the idea of fashion as a whole and couture in specific are set to undergo a complete re-haul. It is imperative that as a design community, we adapt to the slowing pace of the audience,” shared Tahiliani, in a report on the fashion industry launched on Wednesday.


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Talking about Indian Weddings, designer Sabyasachi Mukherjee has said: “This is the time for weddings to promote tourism, art, and craft, and build a robust grassroots economy. Reboot the economy with wedding consumption, why not?” The designer’s whose namesake luxury fashion house is the leading name in the business believes, “Weddings are an example of extreme conspicuous consumption. But, most importantly, they are also responsible for providing jobs, making sure thousands have money in their bank. Whether sophisticated and small or a big display, I have no value judgment on the kind of wedding you want to have. I think everything is okay. If you can sustain jobs with your wedding, grassroots, or otherwise, you can create it any way you like.”

The designers have shared their views in a guest column for “Saving Value: TVOF Rebuilding Report” which documents the changes, challenges, and seeking recovery led answers.


If only people who love clothes would truly consider ‘choice’ for their fashion future. Pixabay

The report by the digital magazine ‘The Voice of Fashion’ (TVOF) taps the changing psychologies of the business of fashion be it shows or brands probing the changing matrix of retail, style, weddings, couture, crafts, and creative partnerships.

It also c

Bissell writes: “The world over, dramatic shifts are being witnessed as both consumers and brands learn to navigate a brave new world defined by isolation and intense technology-enabled interactions. Ironically, today the world is more ‘connected’ than ever before. While the pandemic has underlined our vulnerability, what has emerged as the distinguishing feature of these times is technological innovation and technological adoption, that has enabled human beings to continue functioning, creating, contributing.”

On the impact of COVID-19 on Crafts and Handlooms, Jaya Jaitly Founder and President, Dastkari Haat Samiti, has said: “The short-term effect is the cancellation of craft bazaars. From April to September, karigars are anyway at home producing winter orders, from retailers, wholesalers. In the long term, though we feel human interaction at a bazaar is the best way to appreciate the texture and contours of craft products, currently, e-commerce could be an option. The role of digital channels in selling handicrafts is yet to be seen. Another way of structuring work on a long-term basis is by engaging craft communities in big design and craft projects from corporates, hospitality bodies, architects, interior designers. These earnings are far more and give them a secure and better livelihood.”

Among the “Global Voices”, Orsola de Castro, Founder and Creative Director of Fashion Revolution; Eva Kruse, founder and chief executive of Global Fashion Agenda and Caroline Scheufele, Artistic Director and Co-President of Chopard among others have shared their views.

Also Read: Covid-19 Vaccine to be Ready Within One Year: WHO Chief

“If customers spent the exact same amount of time they spend researching the Coronavirus researching instead of, say, the benefits of organic cotton versus mainstream cotton, or the shocking truth about fashion waste, or the importance of collective bargaining for all workers, they would become homegrown experts. If only people who love clothes would truly consider ‘choice’ for their fashion future. By choice, I do not mean thousands of slightly different, cheaply,” writes Castro.

The report also features postcards from Garo Hills, Kochi, and Sindhudurg where crafts entrepreneurs, local artists, and designers working with handlooms share their stories realigning their creative impulses. (IANS)


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Rihanna was summoned from her seat to accept the honour, with the Prime Minister.

Singer Rihanna was honoured by Prime Minister Mia Mottley at an event which marked Barbados's new status as a republic, which was attended by Prince Charles. Addressing the pop star by her real name, the PM said: "Robyn Rihanna Fenty tomorrow morning shall have conferred upon her the order of national hero of Barbados."

Rihanna was then summoned from her seat to accept the honor, with the Prime Minister managing to rouse a laugh from the singer when she referenced her 2012 hit 'Diamonds', reports femalefirst.co.uk. She added: "On behalf of a grateful nation, but an even prouder people, we therefore present to you, the designee, for the national hero of Barbados." "And to accept on behalf of a grateful nation - you can come my dear - ambassador Robyn Rihanna Fenty, may you continue to shine like a diamond and bring honor to your nation." Rihanna, who was born in the St Michael parish of Barbados, found fame in 2005 after being spotted by a record producer and has since gone on to become one of the most successful female artists of all time with sales of over 250 million and recently reached billionaire status through her Fenty beauty brand.

The Prime Minister continued in her speech: "Commanding the imagination of the world through the pursuit of excellence, her creativity, her discipline, and above all else, her extraordinary commitment to the land of her birth. "Having satisfied that, Ambassador Robyn Rihanna Fenty has given service to Barbados which has been exemplified by visionary and pioneering leadership, extraordinary achievement and the attaining of the highest excellence to the Government of Barbados." It comes after a historic move for Barbados, which has become a republic after almost 400 years and welcomes its first president, Sandra Mason, after removing Queen Elizabeth as head of state. (IANS/ MBI)


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