Amazon has turned on a new feature in Prime Videos apps for Apple devices that lets users buy or rent TV shows and movies, using the in-app payment feature.
Earlier, customers using the Prime Video app from an iOS device or Apple TV would have to first purchase or rent the movie elsewhere — like through the Amazon website or a Prime Video app on another device, such as the Fire TV, Roku or an Android device and had to complete the transaction on Amazon’s website.
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Now, Prime Video users can make the purchase directly through the app instead.
When users log in to the Prime Video app, there should be a message reading, “Browse, rent, or buy new release movies, popular TV shows, and more — now within the app.”
“Apple has an established program for premium subscription video entertainment providers to offer a variety of customer benefits — including integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, where applicable, single or zero sign-on,” reports The Verge.
The move applies currently to Amazon Prime users in the US, the UK and Germany.
Apple typically charges a 30 per cent commission for in-app purchases on its iOS and requires those apps to use Apple’s payment system, but allowing Amazon to use its own payment system means it will avoid this charge. (IANS)