Friday October 18, 2019

Federal Officials Opens “Deceptive Marketing” Probe into Electronic Cigarette Makers

Neither the Federal Trade Commission or Juul has confirmed the Journal report

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Marketing, Electronic Cigarette, Federal Officials
FILE - A Juul e-cigarette starter pack is seen July 16, 2018. VOA

Federal officials have opened a “deceptive marketing” probe into electronic cigarette maker Juul because of allegations that the company has targeted teens, The Wall Street Journal reported Thursday.

Congress and several state attorneys general have also opened their own investigations into Juul.

Neither the Federal Trade Commission or Juul has confirmed the Journal report. But Juul said it would “fully cooperate and is transparent with any government agency or regulator who have interest in our category.”

The company denies it has tried to sell its product to youths.

Marketing, Electronic Cigarette, Federal Officials
Federal officials have opened a “deceptive marketing” probe into electronic cigarette maker Juul because of allegations that the company has targeted teens. Pixabay

“Our earliest marketing campaign in 2015 was intended for adults in the 25-34-year-old demographic … we regret that the campaign was executed in a way that was perceived as appealing to minors,” it said.

Juul said it had abandoned its practice of using so-called social media influencers — paid third parties who use tweets and blogs to write about products and other services.

A stop-smoking aid

Electronic cigarettes, or vaping, are intended to be used by smokers who are trying to give up smoking tobacco. But critics say the products appeal to teens because the devices come in fruit and candy flavors.

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Juul says it has stopped selling the flavors in traditional stores and has installed new age-verification systems to keep e-cigarettes away from children.

Meanwhile, health officials in Milwaukee, Wisconsin, are “strongly urging” people to stop vaping because the devices are suspected of causing lung disease.

The officials interviewed 27 people who have become sick with chemical pneumonia and said 89% reported using e-cigarettes.

Marketing, Electronic Cigarette, Federal Officials
Congress and several state attorneys general have also opened their own investigations into Juul. Pixabay

Their symptoms included shortness of breath, fatigue, coughing and weight loss.

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The U.S. Centers for Disease Control and Prevention has reported about 200 cases of lung disease related to vaping in 22 states, including one death in Illinois. (VOA)

Next Story

Melania Trump Calling on Companies to Stop Marketing E-Cigarettes to Children

She adds: "Marketing this addictive product to children must stop"

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Melania Trump, Companies, Marketing
First lady Melania Trump, center, and acting DEA Administrator Uttam Dhillon, center left, stands at a Red Ribbon Rally at the Drug Enforcement Agency in Arlington, Virginia, Oct. 7, 2019. VOA

Melania Trump is calling on companies to stop marketing e-cigarettes to children, saying they’re addictive and dangerous.

The first lady – who has a 13-year-old son, Barron – says teenagers and young adults must be encouraged to admit addiction, including to electronic cigarettes and vaping – and get help.

She adds: “Marketing this addictive product to children must stop.”

Mrs. Trump spoke Monday at a U.S. Drug Enforcement Administration rally in the Washington area to help reinforce an anti-drug message before an annual drug-free week begins Oct. 23.

Melania Trump, Companies, Marketing
The first lady – who has a 13-year-old son, Barron – says teenagers and young adults must be encouraged to admit addiction, including to electronic cigarettes and vaping – and get help. Pixabay

Juul Labs Inc., the nation’s largest e-cigarette maker, has said it will stop advertising its electronic cigarettes in the United States.

Also Read- Climate Protesters Engaging in Acts of Civil Disobedience to Demand Action on Cutting Carbon Emissions

President Donald Trump announced in September that the U.S. will act to ban thousands of flavors used in e-cigarettes. (VOA)