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Ferns N Petals Now Allows You to Opt for Digital Gifting Options

Digital gift options to keep you happy during lockdown

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Ferns N Petals
Ferns N Petals has come up with technology enabled gifting options that are designed to make not just birthdays and anniversaries. IANS

Lockdown should not stop anyone from making their beloved feel special. This is a lifestyle news.

To share love and happiness in these self-isolation times, Ferns N Petals, now allows you to opt for digital gifting options such as guiitarist on video call, personalized video message and personalized e-story books along with other digital and virtual gifting choices.

Ferns N Petals has come up with technology enabled gifting options that are designed to make not just birthdays and anniversaries, but everyday of their loved ones more special and memorable while practicing social distancing, since in some cases they are separated by miles during the nation-wide lockdown in the backdrop of Covid-19.

Ferns N Petals
Ferns N Petals has also introduced personalized e-books for children. IANS

Guitarist on Video Call is a musical gesture to uplift mood and bring joy in loved ones’ life without worrying of the human contact to accept the gifts. To help an individual escape from the current stress and monotony, the guitarist will play whimsical music for 10 to 30 minutes, depending on the option chosen by the sender. As part of this musical initiative, the Guitarist contacts the sender and takes down list of songs to be played via WhatsApp video conference call with the sender and recipient. It is an extraordinary sweet way of expressing emotions in the ongoing difficult time.

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Whereas the other digital gifting service ‘Personalized Video Message’ promises to deliver a wonderful surprise to your loved near and far ones irrespective of the lock down. It is an accessible gifting which customers can opt to send on any special occasions. They just have to add images, a personalized heartfelt message in the text box and then FNP’s Guitarist will record that message and clubs it together with the song and images to create a beautiful personalized video , which will be send to the receiver as well as the sender.

Ferns N Petals
The newly launched digital gifting options by Ferns N Petals is a great way to cheer up and gift happiness to your loved ones even when they are miles apart. IANS

Talking about these digital gifting options, Pawan Gadia, CEO, Online & Retail, Ferns N Petals, India, UAE & Singapore, said: “At present, we all are in midst of an unprecedented crisis and staying at home is the only way to flatten the curve. In order to spread positivity in the current situation, the newly launched digital gifting options by Ferns N Petals is a great way to cheer up and gift happiness to your loved ones even when they are miles apart. Also, I believe music is a magical remedy to fight tough times with ease and that is the reason the digital gifting options are enabled with melodious music of customer’s choice. As a brand it is an initiative to keep gifting alive and engage our customers with innovative heart whelming gifting ideas in quarantine”.

Also Read- Social Distancing and Lockdown are The Strongest Vaccine: Health Minister Harsh Vardhan

For children, it has ‘Personalized E-Story Books’.

Parents can personalize these e-story books by making their little ones the heroes of the tales they have been reading and gift to their children to engage them into a beautiful experience. Through these e-books, your kids’ favorite hero (Aladdin, Cinderella, Snow White) can be replaced by the face of kids and make them believe that they can do anything. (IANS)

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Bumble to Give Grants Worth A Lakh Rupees Each to 13 Indian Entrepreneurs

To serve local communities and support small businesses Bumble is giving out grants worth a lakh rupees each to 13 entrepreneurs in India

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Entrepreneurs
social networking app Bumble is giving out grants worth a lakh rupees each to 13 entrepreneurs in India. Pixabay

BY SIDDHI JAIN

In an initiative to serve local communities and support small businesses, social networking app Bumble is giving out grants worth a lakh rupees each to 13 entrepreneurs in India. Part of a larger cohort of 150+ businesses that it is monetarily supporting across 11 countries, the timely move comes at a time when companies find themselves at the brink due to the Covid-19 crisis.

The Bumble Community Grant program, launched in the light of the global pandemic, aims to support local businesses and their workers around the globe, and keep them afloat while money is scarce. The program has been offered in the US, UK, Russia, Germany, Australia, India, France, Canada, Mexico, Ireland, and New Zealand.

“When we first realised things were getting serious in March, we pulled together leaders across the company to figure out how we can support both our employees and our Bumble community of nearly over 90 million users in 150 countries during this unprecedented time. We were all watching the news daily and reading updates hourly. Unfortunately, the overall situation was changing rapidly and there were varying degrees of severity in each market that we operate in. Some areas were going under complete lockdown immediately, while others were a few days or weeks behind.

“As all of this was unfolding, we started seeing early reports that a pandemic of this size and with this level of potential impact could trigger loneliness, isolationism, and economic devastation – and we knew that Bumble could help. From using Bumble as a way to stay connected to real people during this time or to provide monetary support for small business owners, we knew we had to act quickly to support our community,” Priti Joshi, Vice President of Strategy at Bumble told IANSlife in an email.

Beginning March 26, in India, applications were available via an online registration form accessible in all three modes of the app (Date, BFF, and Bizz). Users had the opportunity to submit an entry for themselves as a small business owner or nominate a small business in their community. As the deadline closed in on April 9, the team saw a tremendous response.

Small business
In the light of the global pandemic, this campaign aims to support local businesses and their workers. Pixabay

“Within two weeks, we received over 2,000 entries in India from small businesses that have been impacted by the crisis,” Joshi said.

The 13 cross-industry MSMEs that received the grant include Culture Aangan, a company that is developing villages as tourist destinations; The Wishing Chair, a home-grown women-led design brand creating artisanal products as perfect gifting options; and The Curator Collective which aims to publish works of independent or upcoming visual artists and musicians.

From the fashion segment, recipients include Alankaara India, a small craft-based studio working with small sectors of women SHGs; and Bunavat Retail Private Limited who promote sustainable, ethical and timeless fashion.

In the health, CSR, and business sector they have chosen Bloodport Healthtech Solutions, who save lives using their digital platform for blood banks and blood donation drives; Suicide Prevention India Foundation, a non-profit that offers free counseling services to the Covid-19 affected; Mitti Social Initiatives Foundation, a non-profit working for sustainable livelihood opportunities for persons with disabilities; Thinkerbell Labs that have built a tech ecosystem to enable self-learning and classroom teaching of Braille and will go regional; and Happy Turtle OPC Pvt Ltd, a bootstrapped company that works towards minimising plastic consumption.

In F&B and Hospitality, the grants will be given to The Little Farm Co., who produce fruit, vegetables and spices using organic fertilizers in MP; Happyjars.in, a health and food brand from Haryana that offers natural peanuts, almonds and cashew nut butter; and Poshinda Restaurant, who source ingredients from rural farmers and serve food to the farmers and students who come from rural areas to Ambajogai for work.

Bumble initiative
13 cross-industry MSMEs will receive this grant. Pixabay

Suicide Prevention India Foundation told IANSlife: “We use the WHO-recommended strategy called Gatekeeper Training to prevent suicides. We aim to help individuals using evidence-based interventions by creating awareness through talks and workshops on suicide prevention. COVID-19 has pushed us to aggressively train everybody in our growing circle to counsel those who are emotionally distressed/ suicidal due to the uncertainty/loneliness the pandemic has brought along.

Also Read: Smoking: Its Ill effects On Fertility and Child Birth

“Unfortunately, to continue training the mental health professionals we were lacking funds as COVID-19 has impacted our funding pipeline and eliminated our face-to-face business to host training with laymen, students or/and corporate professionals. The current situation has led to an increase in demand but a lesser willingness to pay. There has never been a drastic spike in the incidents of self-harm, suicide ideation or suicide attempts in the recent past. With the grant from Bumble, we will again continue to train the common people and mental health professionals who are our front liners to support emotionally distressed individuals.” The grants will be given to the winners this week, as per Bumble. (IANS)

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FDCI to go Live for Hosting ‘Phygital’ Fashion Week

Phygital happens to be a combination of a physical and digital event

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Fashion
FDCI presents ELLE FIRST CUT in 2018. Wikimedia Commons

The Fashion Design Council of India (FDCI) took to Instagram to post a teaser that says “FDCI goes digital Indias First Ever Digital Fashion Week”. The event is set to be a ‘phygital one, which is a combination of a physical and digital event according to Lifestyle news.

Confirming the announcement, Sunil Sethi, Chairman, FDCI told IANSlife: “Right now, we have no choice but to invent the wheel and press the restart button. In the lockdown, we are left with doing nothing. Work from home does not apply to us. We had put this on trial and realised we can do it. We have got nods from the designers, the board and the buyers. At the moment, this is what will bring back the excitement and business. We have announced this seeing the mood of the public.”

He added: “We are working for the fashion designers, buyers and the infrastructure that has supported us like the models, makeup artistes. Instead of an on-ground fashion week, we will do it within our office, at Taj Palace or hire a place. We can digitally create a set and we can ask live models to come in. We can then record it and show it the next day or after all five days are done. It will be ‘phygitical’ — on ground (physical) and digital.”

FAshion
The dates of the digital fashion week have yet to be finalized. (Representational Image). Pixabay

Also Read: 39.9 % British Adults Indulged into Sexual Activity During Lockdown

However, the dates of the digital fashion week have yet to be finalized; most of the designers would like this to happen in August, informs the Council’s chairman. End July-August is usually when the FDCI hosts its Annual Couture Week.

Earlier this month, Milan and Paris Fashion Weeks also announced that they will be held in a digital format. The Indian Federation for Fashion Development’s (IFFD) India Runway Week last year was held on Instagram, which saw 35 designers showcase their collections digitally. (IANS)

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39.9 % British Adults Indulged into Sexual Activity During Lockdown

Low levels of sexual activity was found in UK adults during lockdown

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Adults
Approximately 40% of UK adults were found sexually active during lockdown. Pixabay

Only four in 10 adults have had sex at least once a week during the COVID-19 lockdown in the UK, according to a new study. For the findings, published in the Journal of Sexual Medicine, the research team investigated the levels of sexual activity during social distancing and self-isolation.

“When starting this research we expected there to be a high level of sexual activity while social isolating at home, but interestingly we found a very low level,” said study researcher Dr Lee Smith from Anglia Ruskin University (ARU) in the UK.

According to the study, Only 39.9 per cent of the 868 British adults surveyed for the research had taken part in any form of sexual activity during the previous seven days. The study found that being younger, male, married and a consumer of alcohol was associated with greater sexual activity.

Previous research has shown an association between sexual activity and physical health, including helping to protect older adults against cardiovascular events. Frequent sexual activity has also been associated with various mental health benefits and improved cognitive function.

Adult
The study found that being younger, male, married and a consumer of alcohol was associated with greater sexual activity. Pixabay

The findings of this new study suggest that the UK government’s public health messaging around COVID-19 self-isolation and social distancing could include promoting sexual activity as a way of maintaining physical and mental health. This low level of sexual activity could be explained by people currently feeling anxious and stressed owing to the pandemic and not being in the mood to engage in the act, the researcher said.

Also Read: Ways to go Sustainable While Maintaining Menstrual Hygiene

Moreover, those who are not married or cohabiting may not currently be able to meet up with their sexual partners and similarly, those who use online apps to facilitate casual sex will currently not be able to do this. “A lot of my previous research has shown that frequent and trouble-free sex life is important for higher levels of enjoyment of life and general mental health, and this is particularly true for older adults,” Smith said.

However, this study showed that older adults were less likely than younger adults to engage in sexual activity. (IANS)