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While the ongoing pandemic has left crores of Indians in deep financial trouble who are struggling to make ends meet, the aspirational Bharat — riding on the pent-up demand and discretionary income — is all set to embark on a record online festive sale journey that begins this week.
E-commerce marketplaces Amazon, Flipkart, and Snapdeal are ready with festive discounts and mega offers that will begin raining on the consumers from October 16 and those five-six days are set to defy the pandemic-induced economic distress that has engulfed the masses, according to industry experts.
Driven by small-town India, the festive sales are looking to break earlier records. According to Bengaluru-based management consulting firm RedSeer, the forthcoming festive season sale is projected to generate a gross merchandise value (GMV) of $7 billion — a massive 84 percent growth compared to $3.8 billion in GMV sales in the same period last year.
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Based on the expected strong festive sales performance, e-commerce is anticipated to grow and reach $38 billion in sales in CY20, up 40 percent year-on-year.
As experts debate the impact of the pandemic in small-town India, RedSeer said in its annual ‘Online Festive Sales 2020 Forecast’ report that this year’s festive season sale will see more than half of the orders coming from tier-2 towns and cities with 45 to 50 million users.
According to Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR, the festive season sales will be driven by two broad consumers’ cohorts.
“On the one hand, premium buyers will seek to engage in impulsive shopping to make up for the lost time. On the other hand, there will be the value buyers, including many first-time e-commerce shoppers from aspirational Bharat,” Ram told IANS.
Over 1 lakh Amazon-enabled local shops, Kiranas, and neighborhood stores across India will serve customers in the upcoming festive season on the e-commerce platform.
More than 20,000 offline retailers, Kiranas, and local shops from the “Local Shops on Amazon” program will participate in the “Great Indian Festival” sales for the first time, which starts from October 17.
“This festive season we are focused on helping our sellers and other MSME partners grow their business and bounce back from the recent challenges,” said Manish Tiwary, VP, Amazon India.
More than 6.5 lakh sellers are ready to offer crores of products on Amazon.in and customers can shop from over 4 crore products from small and medium businesses (SMBs) and products from over 20,000 local shops across 100 cities.
Flipkart is not far behind. It will unveil over 200 special edition products in partnership with more than 100 leading brands during its ‘Big Billion Days’ sale that begins from October 16.
The e-commerce marketplace has also onboarded over 50,000 Kiranas to bring festive cheer to consumers across 850 cities.
Called ‘Kum Mein Dum,’ the Snapdeal sale selection is built around the choices indicated by more than 1.25 lakh participants across 92 cities.
Snapdeal said it worked closely with manufacturers to bring products for its customers at prices lower than last year, adding over 10,000 sellers in the last three months to increase its inventory of value-priced merchandise.
According to industry reports, the festive season shopping is going to witness huge demand from consumers with over 45-50 million shoppers coming online.
“The focus of eCommerce platforms will be to drive accessibility, availability, and affordability for consumers in tier II, III, and beyond (including smaller towns), with the intent of driving sales,” Ram emphasized.
According to RedSeer, the 2020 e-commerce festive period is set to witness 1.8 times more shipments compared to last year’s festive period.
“Covid has enabled massive growth in new shoppers as consumers now more than ever prefer to shop in a manner that is convenient, safe, and hygienic, and the e-commerce space meets these requirements. Consumers show positive sentiments to purchase during this (festive sale) period,” it said.
According to Kalyan Krishnamurthy, CEO, Flipkart Group, this festive event continues to focus on Flipkart’s commitment to providing value for consumers, opportunities for growth for MSMEs and sellers, and “employment generation through e-commerce”.
“Emerging from the throes of the pandemic, all the indicators point to a bigger than usual sales during the festive season. This may seem definite at odds with the overall economic scenario, low consumer confidence, and curtailed discretionary spending,” Ram told IANS. (IANS)
Social media is an umbrella term that encompasses all apps, websites, and blogs that allow people from all over the world to interact through the internet. Anyone who wishes to use any social media platform must first sign up and then sign in to view content and communicate with other members of that social media platform. Facebook, Twitter, Instagram, WhatsApp, LinkedIn, and Snapchat are commonly used social media platforms. Social media, like all technological advancements, has both advantages and disadvantages.
Social media has become an essential aspect of life for many youths in today's society. Numerous young people carry on involving themselves with social media without even bothering to consider its effect on them. The consequences may be both good and bad at times. When it comes to the negative impact of social media on teenagers, the majority of the time, they are unfavourable if the activity is not linked with a commercial or professional objective.
Social media has taken on such significance in today's society that it has overtaken other concerns. | Photo by Sara Kurfeß on Unsplash
Social media has taken on such significance in today's society that it has overtaken other concerns. People, especially teens, are addicted to social media and have lost sight of the essential things in their lives like family, friends, physical activities, social interaction, sports, education and much more.
One manner in which social media harms our mental health is through the use of unfavourable social comparisons. Teenagers or even grown-ups who use social media spend a significant amount of time examining the lives and activities of their friends. Continuous comparisons lead to low self-esteem and negative body image in adolescents, increasing depression and anxiety in such people; this includes stalking their achievements, events, their pictures or the events they have attended. On comparing, it makes oneself feel worse about their life.
Teenagers or even grown-ups who use social media spend a significant amount of time examining the lives and activities of their friends. | Photo by Ángel López on Unsplash
We can only see the virtual aspect of a person while we are on social media sites. This means that we can only see the side of the situation that they want us to see. Many people make an effort to present themselves in a way that they are not. Bullying among peers is a common practice, which is acceptable to a certain level. However, when it comes to cyberbullying, it has a significant impact on a person's mental health, as the comments or posts may appear on the newsfeed of any individual and spread quickly. Depression and suicidal behaviour can occur as a result of such things.
Particular teenagers are highly prone to be manipulated. Such teenagers may feel the urge to alter their physical appearance as they begin to compare themselves with every other person they come across on social media. This can result in low-self esteem; also, there is a tremendous temptation to overindulge on social media. Hence, it can become an addiction for adolescents and cause them to get distracted, as already mentioned.
Several studies have found that excessive social media use is frequently associated with underlying problems such as depression, chronic stress, anxiety, or low self-esteem. | Photo by AH NP on Unsplash
Several studies have found that excessive social media use is frequently associated with underlying problems such as depression, chronic stress, anxiety, or low self-esteem. Hence, it becomes a social responsibility for us to keep a check on our and our friends' mental well-being by unplugging our devices, building solid friendships and beginning the search to find our true inner self by meditation, exploring nature and organizing offline get together.
Keywords: negative, unfavourable, friends, depression, teenagers, people, social, mental health
During festivals like Diwali, one shouldn't only pay pay attention to dressing up, shopping and meeting family members; an integral part of festivities includes cleaning and decorating our homes, neighbourhood and spreading joy. But while anybody can clean their homes, designing new spaces can be a tad bit cumbersome. With a restricted budget and high-priced decor products in the market, everyone is always looking out for new ideas that are both cost-effective and can transform your home to welcome Maa Laxmi and the New Year. Don't worry though, the following five budget-friendly ways shared by Niraj Johri, founder & CEO at Casa Decor, help you decorate your home in a manner that makes it unforgettable.
Adding metal accents
Adding brass, silver, or copper accessories in the tiny little spaces inside your home can elevate its overall design aesthetics. Metals are the epitome of elegance and luxury -- they can be moulded to lend an eccentric and dynamic fusion of colours. Due to their unpredictable nature, artisans can find numerous ways in which they can help accentuate every corner in your home.
Folded into intricate forms with beautiful solid colours, metals are an undeniably fascinating material to use in home decor. In fact, they are known for their polished and refined looks that bring together edgy, contemporary, and Victorian styles to the forefront. Such designs can usually be found in handcrafted decor pieces such as metal trays that are perfect centrepieces on wooden tables.
Adding brass, silver, or copper accessories in the tiny little spaces inside your home can elevate its overall design aesthetics. | Photo by Priscilla Du Preez on Unsplash
Flowers, flowers everywhere!
This Diwali one should endeavor to shift to organic decor pieces that make use of fresh flowers elevate spaces like doorways, balconies, stairs, or even put them in vases and let the flowers be the centre of attention. Houseplants and flowers not only brighten your surroundings but also boost your mood immediately. Since Diwali calls for parties at home, flowers can function as a catalyst for good vibes.
You can also make use of metal planters enchanted by unexpected colors and veins. Through their unique characteristics and diverse sets of textures, metal planters enable the preservation of charm and value unique to Indian handicraft traditions and cultures.
Since Diwali calls for parties at home, flowers can function as a catalyst for good vibes. | Photo by Roberta Sorge on Unsplash
Light lights! Tea lights
Tea lights are perhaps best used when they are placed inside intricately handcrafted ceramic casings that combine various traditional techniques practised through time. Each piece exudes a sense of muted culture that find a new life in the nuances of the design work.
Each piece exudes a sense of muted culture that find a new life in the nuances of the design work. | Photo by Sven Hornburg on Unsplash
How about some lanterns?
Lanterns with fairy lights is a very popular idea that can be found in most households today. All you must do is fill the jar with fairy lights and hang them in any corner of a room. They offer an inspiring firefly effect that lends a unique and inimitable look to spaces within homes.
Lanterns offer an inspiring firefly effect that lends a unique and inimitable look to spaces within homes. | Photo by Vladimir Fedotov on Unsplash
Mirror Mirror on the wall
Wall mirrors are another way of adding an aesthetic and elegant touch to homes. One can add different sizes of mirrors on empty walls and change the look of the entire area. A classic mirror will add richness to your home and function as a reflective piece to shed light in each corner. (IANS/ MBI)
Wall mirrors are another way of adding an aesthetic and elegant touch to homes. | Photo by Tuva Mathilde Løland on Unsplash
Following a huge growth in his personal fortune, Tesla and SpaceX CEO Elon Musk has renewed his promise to "extend life to Mars". According to The Star, Musk's wealth has swelled to an astonishing $230 billion. Or a whopping 861 billion Dodgecoin, a cryptocurrency backed by the entrepreneur after he was reported to have invested millions.
Musk is now richer than Bill Gates and Warren Buffett combined, both individuals who had previously held the rich list title. "Elon Musk (with a net worth equal to 861 billion #Dogecoin) is now richer than Bill Gates and Warren Buffett COMBINED!" popular crypto YouTuber Matt Wallace's tweeted.
To which Musk said: "Hopefully enough to extend life to Mars". "Have no doubt you will make it happen," Wallace responded. CEO investments, the creators of Dogecoin, also responded backing Musk's plans every step of the way. The SpaceX Mars programme was initiated by Musk to colonize Mars after he first conceptualized the project back in 2001. SpaceX's aspirational goal has been to land the first humans on Mars by 2024, but in October 2020 Musk named 2024 as the goal for an uncrewed mission. (IANS/ MBI)
Keywords: investments, combined, SpaceX, billion, Elon musk, tesla