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While the ongoing pandemic has left crores of Indians in deep financial trouble who are struggling to make ends meet, the aspirational Bharat — riding on the pent-up demand and discretionary income — is all set to embark on a record online festive sale journey that begins this week.
E-commerce marketplaces Amazon, Flipkart, and Snapdeal are ready with festive discounts and mega offers that will begin raining on the consumers from October 16 and those five-six days are set to defy the pandemic-induced economic distress that has engulfed the masses, according to industry experts.
Driven by small-town India, the festive sales are looking to break earlier records. According to Bengaluru-based management consulting firm RedSeer, the forthcoming festive season sale is projected to generate a gross merchandise value (GMV) of $7 billion — a massive 84 percent growth compared to $3.8 billion in GMV sales in the same period last year.
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Based on the expected strong festive sales performance, e-commerce is anticipated to grow and reach $38 billion in sales in CY20, up 40 percent year-on-year.
As experts debate the impact of the pandemic in small-town India, RedSeer said in its annual ‘Online Festive Sales 2020 Forecast’ report that this year’s festive season sale will see more than half of the orders coming from tier-2 towns and cities with 45 to 50 million users.
According to Prabhu Ram, Head- Industry Intelligence Group (IIG), CMR, the festive season sales will be driven by two broad consumers’ cohorts.
“On the one hand, premium buyers will seek to engage in impulsive shopping to make up for the lost time. On the other hand, there will be the value buyers, including many first-time e-commerce shoppers from aspirational Bharat,” Ram told IANS.
Over 1 lakh Amazon-enabled local shops, Kiranas, and neighborhood stores across India will serve customers in the upcoming festive season on the e-commerce platform.
More than 20,000 offline retailers, Kiranas, and local shops from the “Local Shops on Amazon” program will participate in the “Great Indian Festival” sales for the first time, which starts from October 17.
“This festive season we are focused on helping our sellers and other MSME partners grow their business and bounce back from the recent challenges,” said Manish Tiwary, VP, Amazon India.
More than 6.5 lakh sellers are ready to offer crores of products on Amazon.in and customers can shop from over 4 crore products from small and medium businesses (SMBs) and products from over 20,000 local shops across 100 cities.
Flipkart is not far behind. It will unveil over 200 special edition products in partnership with more than 100 leading brands during its ‘Big Billion Days’ sale that begins from October 16.
The e-commerce marketplace has also onboarded over 50,000 Kiranas to bring festive cheer to consumers across 850 cities.
Called ‘Kum Mein Dum,’ the Snapdeal sale selection is built around the choices indicated by more than 1.25 lakh participants across 92 cities.
Snapdeal said it worked closely with manufacturers to bring products for its customers at prices lower than last year, adding over 10,000 sellers in the last three months to increase its inventory of value-priced merchandise.
According to industry reports, the festive season shopping is going to witness huge demand from consumers with over 45-50 million shoppers coming online.
“The focus of eCommerce platforms will be to drive accessibility, availability, and affordability for consumers in tier II, III, and beyond (including smaller towns), with the intent of driving sales,” Ram emphasized.
According to RedSeer, the 2020 e-commerce festive period is set to witness 1.8 times more shipments compared to last year’s festive period.
“Covid has enabled massive growth in new shoppers as consumers now more than ever prefer to shop in a manner that is convenient, safe, and hygienic, and the e-commerce space meets these requirements. Consumers show positive sentiments to purchase during this (festive sale) period,” it said.
According to Kalyan Krishnamurthy, CEO, Flipkart Group, this festive event continues to focus on Flipkart’s commitment to providing value for consumers, opportunities for growth for MSMEs and sellers, and “employment generation through e-commerce”.
“Emerging from the throes of the pandemic, all the indicators point to a bigger than usual sales during the festive season. This may seem definite at odds with the overall economic scenario, low consumer confidence, and curtailed discretionary spending,” Ram told IANS. (IANS)
By Monika Manchanda
Eating fruits is one of the most satisfying ways to tackle sweet-tooth cravings while meeting your nutritional needs. Despite many studies and research on fruit consumption in diabetes, there are a lot of speculations on the right kind of fruit consumption and its relation to blood sugar levels.
Eating seasonal and locally available fruit has many health benefits ranging from reducing sugar and inflammation levels to fighting high blood pressure -- thanks to their abundant vitamins and mineral presence! They are a powerhouse of antioxidants like vitamins A, B, C, E, and minerals like iron, calcium, magnesium, and fiber.
The fruits listed below are not just diabetic-friendly but are loaded with fiber and water content which can slow down the sugar spikes and sugar absorption rate. Apples are not just nutritious and filling; According to a study, they are significantly associated with a lower risk of type 2 diabetes if consumed in moderation. Turns out there is a truth in the old saying, "An apple a day keeps the doctor away", after all!
Apples are not just nutritious and filling; According to a study, they are significantly associated with a lower risk of type 2 diabetes if consumed in moderation. | Photo by Pierpaolo Riondato on Unsplash
Avocados are a great source of healthy fats and more than 20 vitamins and minerals. They are high in fibers as well, and have been linked with lowering the risk of diabetes. Berries: Adding berries is one of the best ways to add a variety to your diabetes-friendly diet. You can choose from blackberries, blueberries, or strawberries because all of them are power-packed with antioxidants, vitamins, and fibers. Papaya is rich in natural oxidants, which makes it a perfect pick for people with diabetes. It reduces the chances of future cell damage.
Star fruit: This sweet and sour fruit is rich in dietary fiber and vitamin C. It also positively impacts anti-inflammatory processes and can help repair cell damage, and it has minimal fruit sugars as well. Kiwi fruit is an excellent source of Vitamin E, K, and potassium, and they are low in fruit sugars as well, which makes it a perfect diabetic-friendly fruit.
Avocados are a great source of healthy fats and more than 20 vitamins and minerals. | Photo by Kristine Wook on Unsplash
Melons (Musk melon and watermelon): Powerful hydrating fruits like cantaloupe and melons are recommended for people with diabetes, and people with the risk of developing diabetes. Eat-in moderation for multiple nutritional benefits like fiber, potassium, magnesium, vitamin B, and C. Dragon fruit is full of dietary fibers, vital vitamins, minerals, and antioxidants.
Pear are nutrient-rich, and they are known to fight inflammation and improve digestion.? Studies also suggest that consuming pears along with a healthy diet reduces the risk of type 2 diabetes. Orange: This citrus fruit is full of fiber that helps slow down sugar absorption into the bloodstream, and its vitamin C component helps improve immunity levels.
Add fruit to your salads to enjoy their goodness with a sprinkle of cinnamon, it tastes better and reduces sugar spikes . | Photo by Jo Sonn on Unsplash
Add fruit to your salads to enjoy their goodness with a sprinkle of cinnamon, it tastes better and reduces sugar spikes . Add nuts like walnuts and almonds to complement your fruit snack. you can also add flaxseeds to balance the glycemic load in the body. (IANS/ MBI)
Keywords: Diabetics, Apples, Star fruit, Pear, Melons, Kiwi fruit
By Nimerta C Sharan
Your monthly round up of the latest lifestyle launches, from luxury indulgences to artisanal creations, here's what you can look forward to :
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags 'Artycapucines - Chapter 3'. Six internationally -- acclaimed artists have transformed the black canvas of the timeless Capucines bag into beautiful art pieces. Each bag will be available in a limited edition of 200 and will be released worldwide at the end of October 2021.
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags. | Photo by Erik Mclean on Unsplash
Add To Cart
Looking for a quick festive fashion fix for you and your loved ones? E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. The shopping platform has roped in stylista Sonam Kapoor as the face of the sale that will offer more than 2500 brands at discounted prices.
E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. | Photo by Mitchell Luo on Unsplash
The country's leading design house, Good Earth, in collaboration with textile designer Madeline Weinrib will present its collection of 'butah' motif dinnerware and home textiles at the Metropolitan Museum of Arts, New York. The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe.
The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe. | Photo by Jean Vella on Unsplash
Sweet dreams are made of this! Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. Spread over three floors, the bakery currently has twelve macaron flavours, their signature pastries and tea cakes and other brunch and high-tea items on the menu. Bon appetit.
Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. | Pixabay
Bright And Beautiful
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. Inspired by the richness and diversity of Rajasthan, the collection consists of organza and silk saris and shararas, gota lehengas and kurtas and embroidered odhnis. The colours and silhouettes are just right for the upcoming festive season. (IANS/ MBI)
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. | Photo by Souravi Sinha on Unsplash
Keywords: Lifestle, AJIO, sale, Deepika PAdukone, saris, Motifs, artisan, art
Actress Kangana Ranaut has talked about how her weight adjustments for her latest 'Thalaivii' that "messed up many things" in her body and left her with "permanent stretch marks". For her role in the film, based on the life of late Tamil Nadu Chief Minister and former actress J. Jayalalithaa, Kangana had to gain 20kg and undergo major physical transformation several times.
She took to Instagram to share her experience, detailing that doing all that over the six months period left her with "permanent stretch marks". "Gaining 20 kgs in 6 months and loosing it all within 6 months that too in my thirties messed up many things in my bodya I also have permanent stretch marks as well but art comes to life with a price and more often than not price is the artist him/herself," she wrote.
"Thalaivii" showcases the varied aspects of Jayalalithaa's life, tracing her journey as an actress at a young age to becoming the face of Tamil cinema, as well as the rise of the revolutionary leader who changed the course of the state's politics. Talking about her upcoming works, Kangana currently has 'Dhaakad'.
She is also shooting for her next 'Tejas', where she plays a fighter pilot. The Indian Air Force was the first of the country's defence forces to induct women into combat roles in 2016. The film takes inspiration from the landmark event. 'Tejas' is directed by debutant Sarvesh Mewara. The film will be RSVP's second film which pays a tribute to the Indian military after the immensely successful film "Uri: The Surgical Strike" which was released in January 2019. (IANS/ MBI)
Keywords: Kangana Ranaut, Thalaivii, bollywood, stretc marks, actress, tamil cinema