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Fiery Political Content Arriving on Social Media

The game is set to go dirty, with more and more politicians taking jibes and trading barbs on social media platforms, which will then be reworked upon by creative agencies to flood Facebook, WhatsApp and Twitter

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Facebook earlier faced flak for the live streaming of suicides on its platform from different parts of the world, including India. Pixabay

Political parties have gone 24/7 on creating election-special content like issue-based memes, jokes, GIFs and short-format videos to bombard various social media platforms and woo millions of voters.

According to social media experts, while issues like unemployment, farmer distress, Rafale deal and demonetisation would dominate the social media content for the opposition, the Modi-led NDA government is aiming to highlight the Balakot air strike and poverty alleviation.

“Some political parties have appointed social media ‘warriors’ to reach out to the public on digital platforms. They are working round-the-clock as political content aggregators, preparing fiery content for social media trollers,” says social media expert Anoop Mishra.

The bombardment is likely to begin from next week and would only gain momentum as the voting process inches closer.

The rise in popularity of social media platforms has also opened up a relatively new advertising economy driven by “influencer marketing”.

There was a little slump in their activities, say experts, after the Cobrapost investigation last month revealed that several Bollywood celebrities were willing to pass views of political parties as personal opinions for money.

The dust is now settled and the army of social media “influencers” are again out to spread the propaganda of political parties.

The trend to reach out to their voters via social media platforms has caught up with many politicians, the recent ones being Bahujan Samajwadi Party (BSP) supremo Mayawati and Congress General Secretary Priyanka Gandhi Vadra who are now on Twitter.

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This not even social media players are sure of as, in their own words, there is much more to be done on this front. Pixabay

“Parties like Congress and the BJP have shared a WhatsApp number which people can directly use to connect to the party.

“Every major party and its leaders now have Twitter handle and can often be seen making parodies and memes mocking each other to connect quickly with the youth,” said Mishra.

Congress can now often be seen live-streaming their rallies on Facebook.Regional parties have spruced up their social media presence too.

Till the voting process begins, the social media platforms would turn into a battleground for the political parties.

“The post and ad frequencies would be 10 to 20 times higher than normal days. The parties would try to woo users on emotional sentiments and finally engaging them by trying to change their perception,” Mishra noted.

Also Read- Here’s How to Boost up Businesses in Times of Evolving Tech

There are no two opinions about the fact that political discourse is going to be impacted by social media and the consequences of this can be serious as social media platforms are already being used to create a highly-polarised atmosphere in the country.

The game is set to go dirty, with more and more politicians taking jibes and trading barbs on social media platforms, which will then be reworked upon by creative agencies to flood Facebook, WhatsApp and Twitter. (IANS)

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Vaccine Doubts Spread Across Social Media Like Disease, Should be Taken Down: Vaccine Chief

"We have to think about it as a disease. This is a disease," Berkley said. "This spreads at the speed of light, literally"

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FILE - A vial of the measles, mumps, and rubella virus (MMR) vaccine is pictured at the International Community Health Services clinic in Seattle, Washington, U.S. VOA

Doubts about vaccines have spread across social media like a disease and false information that “kills people” should be taken down by the companies running digital platforms, the head of global vaccine alliance Gavi said on Tuesday.

Speaking at a U.S.-sponsored event on the sidelines of the World Health Organization’s annual assembly in Geneva, Gavi CEO Seth Berkley said there was a strong scientific consensus about the safety of vaccines.

But social media algorithms favored sensational content over scientific facts, rapidly convincing people who had never seen family members die from preventable illness.

“We have to think about it as a disease. This is a disease,” Berkley said. “This spreads at the speed of light, literally.”

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“A study says @Autism is out of control — a 78% increase in 10 years. Stop giving monstrous combined vaccinations,” Trump tweeted in 2012. Pixabay

WHO says poor vaccination coverage is causing measles outbreaks globally, with numbers spiking in countries that were previously almost free of the disease, including the United States.

Misinformation about vaccines, which the WHO says save two million lives annually, was not a freedom of speech issue and social media firms need to take it offline, Berkley said. “I remind people that this kills people,” he said.

U.S. Health and Human Services Secretary Alex Azar said complacency, misunderstanding and misinformation were causing vaccination rates to decline globally, with tragic results.

“In my country, social media conspiracy groups confuse well-meaning parents so they hesitate to get the recommended vaccinations,” Azar said.

He rejected any criticism of U.S. President Donald Trump, who repeatedly and erroneously tweeted about links between vaccines and autism in the years before he became president.

“A study says @Autism is out of control — a 78% increase in 10 years. Stop giving monstrous combined vaccinations,” Trump tweeted in 2012.

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Canada’s Chief Public Health Officer Theresa Tam said health authorities needed to “up our game,” adding that she was working with Twitter, Facebook, Google and other tech companies. Pixabay

Azar said Trump was “extremely firm” in support of vaccination.

“If you had been paying attention in the last month, you would know that the President of the United States, President Trump, was very clear and emphatic: get your shots, get your kids vaccinated, vaccines are safe,” Azar said.

ALSO READ: WHO to Strengthen Strategies to Combat Ebola Epidemic in Congo

Canada’s Chief Public Health Officer Theresa Tam said health authorities needed to “up our game,” adding that she was working with Twitter, Facebook, Google and other tech companies.

“You’ve got to get into the trenches … and begin to get engaged much more on a personal and emotional level, because people don’t understand statistics and data. If you do that. (VOA)