Tuesday October 22, 2019
Home India Fiery Politic...

Fiery Political Content Arriving on Social Media

The game is set to go dirty, with more and more politicians taking jibes and trading barbs on social media platforms, which will then be reworked upon by creative agencies to flood Facebook, WhatsApp and Twitter

0
//
live, social media
Facebook earlier faced flak for the live streaming of suicides on its platform from different parts of the world, including India. Pixabay

Political parties have gone 24/7 on creating election-special content like issue-based memes, jokes, GIFs and short-format videos to bombard various social media platforms and woo millions of voters.

According to social media experts, while issues like unemployment, farmer distress, Rafale deal and demonetisation would dominate the social media content for the opposition, the Modi-led NDA government is aiming to highlight the Balakot air strike and poverty alleviation.

“Some political parties have appointed social media ‘warriors’ to reach out to the public on digital platforms. They are working round-the-clock as political content aggregators, preparing fiery content for social media trollers,” says social media expert Anoop Mishra.

The bombardment is likely to begin from next week and would only gain momentum as the voting process inches closer.

The rise in popularity of social media platforms has also opened up a relatively new advertising economy driven by “influencer marketing”.

There was a little slump in their activities, say experts, after the Cobrapost investigation last month revealed that several Bollywood celebrities were willing to pass views of political parties as personal opinions for money.

The dust is now settled and the army of social media “influencers” are again out to spread the propaganda of political parties.

The trend to reach out to their voters via social media platforms has caught up with many politicians, the recent ones being Bahujan Samajwadi Party (BSP) supremo Mayawati and Congress General Secretary Priyanka Gandhi Vadra who are now on Twitter.

vote
This not even social media players are sure of as, in their own words, there is much more to be done on this front. Pixabay

“Parties like Congress and the BJP have shared a WhatsApp number which people can directly use to connect to the party.

“Every major party and its leaders now have Twitter handle and can often be seen making parodies and memes mocking each other to connect quickly with the youth,” said Mishra.

Congress can now often be seen live-streaming their rallies on Facebook.Regional parties have spruced up their social media presence too.

Till the voting process begins, the social media platforms would turn into a battleground for the political parties.

“The post and ad frequencies would be 10 to 20 times higher than normal days. The parties would try to woo users on emotional sentiments and finally engaging them by trying to change their perception,” Mishra noted.

Also Read- Here’s How to Boost up Businesses in Times of Evolving Tech

There are no two opinions about the fact that political discourse is going to be impacted by social media and the consequences of this can be serious as social media platforms are already being used to create a highly-polarised atmosphere in the country.

The game is set to go dirty, with more and more politicians taking jibes and trading barbs on social media platforms, which will then be reworked upon by creative agencies to flood Facebook, WhatsApp and Twitter. (IANS)

Next Story

SC Transfers All Pleas Concerning Social Media Guidelines to Itself

Facebook had said that transfer of cases would serve the interests of justice by avoiding the possibility of conflicting decisions

0
SC, Social Media, Guidelines
The apex court was hearing Facebook's plea seeking transfer of various petitions from different high courts to the Supreme Court. Pixabay

Accepting Facebook’s plea, the Supreme Court on Tuesday allowed transfer of various petitions, related to guidelines for regulation of the social media in India, from different high courts to the top court.

A bench of Justices Deepak Gupta and Aniruddha Bose said the matter will be heard in January after the Centre formulates new guidelines on intermediaries.

The apex court was hearing Facebook’s plea seeking transfer of various petitions from different high courts to the Supreme Court.

Facebook had said that transfer of cases would serve the interests of justice by avoiding the possibility of conflicting decisions from the high courts. The social media giant told the apex court that two petitions had been filed in the Madras High Court and one each in the Bombay and Madhya Pradesh High Courts.

SC, Social Media, Guidelines
A bench of Justices Deepak Gupta and Aniruddha Bose said the matter will be heard in January after the Centre formulates new guidelines on intermediaries. Pixabay

All the pleas in the High Courts have sought a direction that Aadhaar or any other government-authorised identity proof should be made mandatory to authenticate social media accounts.

Attorney General K.K. Venugopal told the court that the state of Tamil Nadu had no objection to the matter being transferred to the Supreme Court.

Representing the Centre, Solicitor General Tushar Mehta told the top court that terrorists cannot claim the privileges of privacy.

He said no intermediary can claim to be so safe and secure that it cannot provide details of terrorists and anti-national people and protect them. He also stressed for a balance between national interest, sovereignty of the country and privacy and added that the government is not invading in privacy of citizens.

Also Read- Interviewees Judged Based on their Social Status Seconds after they Start to Speak

The Attorney General told the court that government does not want to crack down on encrypted social media traffic to control crime, but expects help from online platforms to facilitate access.

Representing the petitioner, senior advocate Mukul Rohatgi told the court that the intermediaries are caught between pro-privacy parties and the government.

The Centre informed the Supreme Court that the entire process of finalising laws on regulating the social media will be completed by January 2020, and sought three months more for notifying the final revised rules in accordance with the law. (IANS)