Friday December 13, 2019
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Finally, Apple gets serious to redefine TV experience as we know it

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By Ajeet Bharti

San Francisco: Often being accused of treating its TV business as a hobby, the technology giants from Cupertino did what they do best: take a product and re-imagine it in unheard ways.

Apple launched a new version of the Apple TV which has a brand new operating system, TV OS as well as a refreshing UI which is easy on eyes. The new touch sensitive remote is another novelty as well as a new way of interacting with TVs in living room.

“The future of TV is apps as we are consuming most of our content through apps on a mobile device. The future of TV will be defined by poweful hardware, modern operating system, new user interface, great developer tools and an app store,” chief executive Tim Cook said on Wednesday.

Touch, Siri on new Apple TV remote

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Apart from an unimaginable App Store on TV which allows for multiplayer gaming with remote, iPhone or iPod Touch to compete, the remote includes Apple’s voice assistant Siri, found on iPhone, iPad and iPod Touch.

“We wanted to give the touch experience on your TV as you would interact with your iPhone or iPad. The remote has a glass surface on the top which let you control the TV,” Apple’s chief of iTunes, content and Internet software, Eddy Cue, said as he showed off the Apple TV’s new remote which has a few physical button, a glass touch surface area and built-in mic for voice control and navigation via Siri.

“There is also a Siri (voiced-based) search button on the remote which lets the user talk to the TV and pull out any content of their liking. The voice-search is intuitive and advanced and lets users search for news at the bottom of the screen without disturbing the content playing on the TV,” he added.

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At present, Apple TV has content from iTunes, Hulu plus, Netflix and HBO. However, it will add more sources for content and developers will bring native apps for the new TV experience.

The new Apple TV has a 64-bit A8 chip. Don’t worry for the remote batteries. The remote lasts for three months on a single charge as it uses Bluetooth 4.0 technology to interact with Apple TV.

The new upgraded Apple TV priced would be available starting late October. The 32GB variant will be available at a price of $149 and the 64GB will come at a price of $199.

The new Apple TV will launch in 80 countries and would be sold in 100 countries by the end of the year.

Next Story

2020 5G iPhone Won’t Get a Major Price Increase

While, two low-end models (6.1-inch, 5.4-inch) will not have mmWave or World facing 3D sensing, and will have a dual-lens camera

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Apple, iPhone
Entry of Apple into the 5G race in the third quarter of 2020 will catapult the iPhone maker to top position, ahead of Samsung and Huawei, a new report has predicted. Pixabay

Noted analyst Ming-Chi Kuo has claimed that Apple may launch four 5G-enabled iPhones next year and while 5G-related components could raise the production costs of the devices, he believes that the iPhone maker will not significantly increase the price of 5G iPhones.

5G components are projected to raise the production cost of the new iPhones by anywhere from $30 to $100.

Kuo states that Apple intends to offset this additional cost by reducing its supply chain expenses, including dropping its upfront non-recurring engineering payment to suppliers of the redesigned metal chassis and frame for 5G iPhone, news portal iMore reported recently.

Kuo believes that Apple intends to bring this, along with other areas of external research and development, in house.

As per recent report, Apple is also reportedly planning to include a custom battery protection module with the iPhone 12, which is said to be almost 50 per cent smaller and thinner than the one being used in current and old iPhones.

Smartphones
The impact of the launch of 5G Smartphones and services will fully reflect in 2020. Pixabay

The reduction in size could result in more free space for a slight increase in battery capacity,

J.P. Morgan analyst Samik Chatterjee believes that Apple will release a 5.4-inch iPhone, two 6.1-inch iPhones and one 6.7-inch iPhone with 5G connectivity in 2020.

Also Read: Google Brings Spam Protection Feature in its Messages App

Chatterjee predicts the company may introduce two high-end models (one 6.1-inch and one 6.7-inch) with support for mmWave, as well as a triple-lens camera and “world facing” 3D sensing for improved Augmented Reality capabilities.

While, two low-end models (6.1-inch, 5.4-inch) will not have mmWave or World facing 3D sensing, and will have a dual-lens camera. (IANS)