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Finally, Apple gets serious to redefine TV experience as we know it

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By Ajeet Bharti

San Francisco: Often being accused of treating its TV business as a hobby, the technology giants from Cupertino did what they do best: take a product and re-imagine it in unheard ways.

Apple launched a new version of the Apple TV which has a brand new operating system, TV OS as well as a refreshing UI which is easy on eyes. The new touch sensitive remote is another novelty as well as a new way of interacting with TVs in living room.

“The future of TV is apps as we are consuming most of our content through apps on a mobile device. The future of TV will be defined by poweful hardware, modern operating system, new user interface, great developer tools and an app store,” chief executive Tim Cook said on Wednesday.

Touch, Siri on new Apple TV remote

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Apart from an unimaginable App Store on TV which allows for multiplayer gaming with remote, iPhone or iPod Touch to compete, the remote includes Apple’s voice assistant Siri, found on iPhone, iPad and iPod Touch.

“We wanted to give the touch experience on your TV as you would interact with your iPhone or iPad. The remote has a glass surface on the top which let you control the TV,” Apple’s chief of iTunes, content and Internet software, Eddy Cue, said as he showed off the Apple TV’s new remote which has a few physical button, a glass touch surface area and built-in mic for voice control and navigation via Siri.

“There is also a Siri (voiced-based) search button on the remote which lets the user talk to the TV and pull out any content of their liking. The voice-search is intuitive and advanced and lets users search for news at the bottom of the screen without disturbing the content playing on the TV,” he added.

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At present, Apple TV has content from iTunes, Hulu plus, Netflix and HBO. However, it will add more sources for content and developers will bring native apps for the new TV experience.

The new Apple TV has a 64-bit A8 chip. Don’t worry for the remote batteries. The remote lasts for three months on a single charge as it uses Bluetooth 4.0 technology to interact with Apple TV.

The new upgraded Apple TV priced would be available starting late October. The 32GB variant will be available at a price of $149 and the 64GB will come at a price of $199.

The new Apple TV will launch in 80 countries and would be sold in 100 countries by the end of the year.

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To Avoid China Ban, Apple Will Update iPhones

The ban does not cover the new iPhone XS, iPhone XS Plus or iPhone XR, which were not yet available when Qualcomm filed its lawsuit.

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple has decided to update iPhones in China to avoid a ban after a court ruling banned the sale and import of most iPhone models after granting Qualcomm an injunction against Apple.

According to a report in The New York Times on Friday, the Cupertino-based tech giant said it would update the software of iPhones in China early next week to try to resolve the legal dispute.

The company said it would update its iPhones “to address any possible concern about our compliance with the order”.

“Apple said its update would change the iPhones’ software so it did not infringe on Qualcomm patents, which relate to switching between apps and changing the size and appearance of photographs,” said the report.

Apple, Tim Cook, Campus, China
Apple CEO Tim Cook discusses the new Apple iPhones and other products at the Steve Jobs Theater during an event to announce new products in Cupertino, California. VOA

Apple and Qualcomm are suing one another in courts across the world. Billions of dollars are at stake, and each side has claimed some victories.

A Chinese court had banned the sale and import of most iPhone models after granting Qualcomm an injunction against Apple, a stunning decision that comes amid the trade war between the US and China.

Apple, however, is still selling iPhones in China.

According to Don Rosenberg, Qualcomm’s Executive Vice President and General Counsel, Apple is violating the court’s order.

“They are legally obligated to immediately cease sales, offers for sale and importation of the devices identified in the orders and to prove compliance in court,” he was quoted as saying.

Apple, Tim Cook, Campus,China
A guest looks at the Touch Bar on a MacBook computer shown in a demo room following the announcement of new products at Apple headquarters, in Cupertino, California. VOA

Apple has also appealed against the Chinese court ruling.

It accused Qualcomm of playing dirty tricks, including asserting a patent that had already been invalidated by international courts, and other patents that it had never before used.

“Qualcomm’s effort to ban our products is another desperate move by a company whose illegal practices are under investigation by regulators around the world,” Apple said in a statement earlier this week.

Also Read: Apple Expands Its Campus to Austin, East and West U.S.

The ban does not cover the new iPhone XS, iPhone XS Plus or iPhone XR, which were not yet available when Qualcomm filed its lawsuit. (VOA)