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Finally, Apple gets serious to redefine TV experience as we know it

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By Ajeet Bharti

San Francisco: Often being accused of treating its TV business as a hobby, the technology giants from Cupertino did what they do best: take a product and re-imagine it in unheard ways.

Apple launched a new version of the Apple TV which has a brand new operating system, TV OS as well as a refreshing UI which is easy on eyes. The new touch sensitive remote is another novelty as well as a new way of interacting with TVs in living room.

“The future of TV is apps as we are consuming most of our content through apps on a mobile device. The future of TV will be defined by poweful hardware, modern operating system, new user interface, great developer tools and an app store,” chief executive Tim Cook said on Wednesday.

Touch, Siri on new Apple TV remote

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Apart from an unimaginable App Store on TV which allows for multiplayer gaming with remote, iPhone or iPod Touch to compete, the remote includes Apple’s voice assistant Siri, found on iPhone, iPad and iPod Touch.

“We wanted to give the touch experience on your TV as you would interact with your iPhone or iPad. The remote has a glass surface on the top which let you control the TV,” Apple’s chief of iTunes, content and Internet software, Eddy Cue, said as he showed off the Apple TV’s new remote which has a few physical button, a glass touch surface area and built-in mic for voice control and navigation via Siri.

“There is also a Siri (voiced-based) search button on the remote which lets the user talk to the TV and pull out any content of their liking. The voice-search is intuitive and advanced and lets users search for news at the bottom of the screen without disturbing the content playing on the TV,” he added.

www.amazon.com
www.amazon.com

At present, Apple TV has content from iTunes, Hulu plus, Netflix and HBO. However, it will add more sources for content and developers will bring native apps for the new TV experience.

The new Apple TV has a 64-bit A8 chip. Don’t worry for the remote batteries. The remote lasts for three months on a single charge as it uses Bluetooth 4.0 technology to interact with Apple TV.

The new upgraded Apple TV priced would be available starting late October. The 32GB variant will be available at a price of $149 and the 64GB will come at a price of $199.

The new Apple TV will launch in 80 countries and would be sold in 100 countries by the end of the year.

Next Story

Chinese Shout ‘Boycott Apple’ as US Goes After Huawei

To avoid the ban, Apple released a small update to iOS, saying that iOS version 12.1.2 contains software changes exclusive to China

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

As the Washington-Beijing trade war intensifies along with fresh restrictions on Chinese telecom giant Huawei in the US, there has been a significant rise in “Boycott Apple” movement in China.

According to BuzzFeed News, there has been a flurry of anti-Apple and anti-Trump messages on Weibo, China’s version of Twitter.

“I feel guilty watching the trade war. Once I have money I will change my smartphone (iPhone),” one user posted on Weibo.

“I think Huawei’s branding is amazing, it chops an apple into eight pieces,” read another post.

China has urged the US to stop “harassing overseas companies” and slammed US President Donald Trump’s decision to sign a national emergency order that prohibits American firms from using foreign-made equipment, citing espionage fears.

The US move, which effectively takes aim at Chinese telecom giant Huawei, comes as the two economic superpowers are locked in a bitter unending trade war.

Chinese telecom giant Huawei has said that it is still open to addressing US security concerns.

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FILE – A woman stands at the booth of Huawei featuring 5G technology at the PT Expo in Beijing, China, Sept. 28, 2018. VOA

“The functions in Huawei are comparable to Apple iPhones or even better. We have such a good smartphone alternative, why are we still using Apple?” said one user on Weibo.

This isn’t the first time that the “Boycott Apple” movement has gained traction in China.

Chinese companies in December last year rallied behind the tech giant, offering hefty discounts to employees to buy Huawei devices and shun iPhones.

According to Nikkei Asian Review, the move came after the detention of Huawei’s Chief Financial Officer Meng Wanzhou in Canada at the request of American prosecutors.

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Over 20 Chinese companies also took to social media to announce that they will increase purchases of other Huawei products.

A Chinese court in December banned the sale and import of most iPhone models after granting Qualcomm an injunction against Apple.

To avoid the ban, Apple released a small update to iOS, saying that iOS version 12.1.2 contains software changes exclusive to China. (IANS)