Wednesday October 17, 2018
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Finally, Apple gets serious to redefine TV experience as we know it

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By Ajeet Bharti

San Francisco: Often being accused of treating its TV business as a hobby, the technology giants from Cupertino did what they do best: take a product and re-imagine it in unheard ways.

Apple launched a new version of the Apple TV which has a brand new operating system, TV OS as well as a refreshing UI which is easy on eyes. The new touch sensitive remote is another novelty as well as a new way of interacting with TVs in living room.

“The future of TV is apps as we are consuming most of our content through apps on a mobile device. The future of TV will be defined by poweful hardware, modern operating system, new user interface, great developer tools and an app store,” chief executive Tim Cook said on Wednesday.

Touch, Siri on new Apple TV remote

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Apart from an unimaginable App Store on TV which allows for multiplayer gaming with remote, iPhone or iPod Touch to compete, the remote includes Apple’s voice assistant Siri, found on iPhone, iPad and iPod Touch.

“We wanted to give the touch experience on your TV as you would interact with your iPhone or iPad. The remote has a glass surface on the top which let you control the TV,” Apple’s chief of iTunes, content and Internet software, Eddy Cue, said as he showed off the Apple TV’s new remote which has a few physical button, a glass touch surface area and built-in mic for voice control and navigation via Siri.

“There is also a Siri (voiced-based) search button on the remote which lets the user talk to the TV and pull out any content of their liking. The voice-search is intuitive and advanced and lets users search for news at the bottom of the screen without disturbing the content playing on the TV,” he added.

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At present, Apple TV has content from iTunes, Hulu plus, Netflix and HBO. However, it will add more sources for content and developers will bring native apps for the new TV experience.

The new Apple TV has a 64-bit A8 chip. Don’t worry for the remote batteries. The remote lasts for three months on a single charge as it uses Bluetooth 4.0 technology to interact with Apple TV.

The new upgraded Apple TV priced would be available starting late October. The 32GB variant will be available at a price of $149 and the 64GB will come at a price of $199.

The new Apple TV will launch in 80 countries and would be sold in 100 countries by the end of the year.

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Apple To Launch iPhone XR To Get Sales: Analyst

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display.

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Apple's cheaper iPhone XR to generate more revenue: Analyst Flickr Commons

Apple is likely to sell its new and cheaper iPhone XR faster than the luxury iPhone XS and XS Max, an Apple analyst has claimed.

According to Ming-Chi Kuo, an analyst with TF International Securities who often accurately predicts Apple’s future device plans, more people would upgrade to the iPhone XR this year.

iPhone XR would go on sale in India from October 19 and would be in stores on October 26, starting at Rs 76,900 for the 64GB storage variant.

Apple
Phil Schiller, Apple’s senior vice president of worldwide marketing, speaks about the new Apple iPhone XS, iPhone XS Max and the iPhone XR at the Steve Jobs Theater during an event to announce new Apple products, Sept. 12, 2018, in Cupertino, Calif. (VOA)

According to a MacRumor report on Monday, Kuo said that Apple is now expected to ship 36 to 38 million iPhone XR units in the fourth quarter of 2018, up 10 per cent from an original estimate of 33 to 35 million units.

In a note to investors, Kuo also said Apple would continue to offer 5.8 and 6.5-inch OLED iPhones in 2019, along with one 6.1-inch LCD model.

Kuo has also revised his estimate for total iPhone shipments to 78 million to 83 million units from his earlier 75 to 80 million.

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A demonstration of the newly released Apple products is seen following the product launch event at the Steve Jobs Theater in Cupertino, California, U.S. Sept. 12, 2018. (VOA)e

Apple sold 77.3 million iPhones in the same period in 2017.

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“We believe that replacement demand for XR will be better than it was for the iPhone 8 series last year because of XR’s larger display, longer battery life, dual-SIM support, and new form factor design,” Kuo said in the note to investors.

The affordable iPhone XR has a 6.1-inch LCD screen with liquid Retina display and aluminium body instead of a steel one. (IANS)