Saturday December 14, 2019
Home Uncategorized First modelli...

First modelling agency for transgenders in India

0
//
Transgenders

By Nivedita

New Delhi: The LGBT Indian community, which is fighting a legal battle asking to revoke Section 377 of the Indian Penal Code on the grounds of violation of human rights, is set to launch the first of its kind modelling agency for transgenders.

The idea, according to Delhi-based transgender activist Rudrani Chettri, evolved out of a “feeling of frustration seeing many young beautiful transgenders who are made to feel ugly” from a young age.

“I was one of them and there was no such option open to me when I was young. It’s also a desperate desire amongst us to be seen and to be accepted into the mainstream society and to get jobs like everyone else. I hope this creates a spark in young transgenders to follow their dreams,” Chettri, founder of Mitr Trust, a city-based lesbian, gay, bisexual, and transgender (LGBT) charity said.

Chettri feels that time and again, the community has been a victim of prejudice in society, in the workplace and among their families and local communities, which ultimately leads them to begging or sex work to make a living. She hopes the platform helps in an image overhaul.

“This is an effort by the transgender community to improve our social and personal image, and to raise awareness about the serious funding crisis affecting us. We are not men, we are not women. We are transgenders and are proud of it,” Chettri said.

As part of its activities, the agency aims is to identify five top models and help them launch into mainstream fashion media. They have also kept a pan-India audition and teamed up with fashion stylist and photographer Rishi Raj, who will work towards getting them a spread in a leading fashion magazine.

A walk-in model audition is scheduled for Sunday and the chosen models will go through a photo shoot.

“I want this photo shoot to enhance and highlight the natural androgynous beauty of the transgender/hijra community,” Raj said.

He felt the concept of a modelling agency for transgenders may do well given how the “world is opening up” to them.

“The greatest example in the recent past being Caitlyn Jenner (international celebrity Bruce Jenner, who underwent sex transition). Fashion takes great pride in breaking boundaries and creating new trends so in a Utopian scenario, the modelling agency should do well. This activity will create awareness about the Indian transgender community,” he added.

In addition, the Mitr Trust has been working with an Indian-British team of filmmakers for the last one year to closely document the lives and struggles of transgenders. The organisation however currently lacks money to support the dream.

A crowdfunding campaign has been started on the BitGiving online platform to finance the endeavour.

“We want to raise awareness for the funding. This will allow us to carry on working with the community as we have not been able to pay our workers for eight months now, nor have we been able to provide condoms to high-risk sex workers,” said Chettri.

On Tuesday, the LGBT community rejoiced at the Supreme Court’s decision to refer to a constitution bench a batch of curative petitions seeking a relook at its earlier verdict upholding the validity of Section 377 of the Indian Penal Code that criminalises homosexuality.(IANS)(image: storypick.com)

Next Story

Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

0
Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)