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Fitbit Emerges as Next Best Wearable Player after Apple, Say Industry Experts

Fitbit's market share in India significantly increased from 9 per cent in 2017 to 14 per cent in 2018

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fitbit, health
Fitbit watches have sensors that get information from air temperature and humidity, but also from the physiological response of the individual in that environment. Pixabay

The pricey Apple Watch may have led the global smartwatch shipments in the first quarter of 2019, but it is the San Francisco-headquartered activity trackers and wearables maker Fitbit which has emerged as the next best player after Apple, industry experts suggest.

The top nine brands contribute to 75 per cent of the market shipment and Samsung, Fitbit and Huawei grew exponentially in the first quarter, said the ‘Global Smartwatch Tracker’ report by Counterpoint. Fitbit’s market share in India significantly increased from 9 per cent in 2017 to 14 per cent in 2018.

“Fitbit continues to shift its focus from predominantly smartband/trackers to smartwatches and has now evolved as the next best player after Apple in terms of experience and scale. The launch of the Versa smartwatch was the turning point for its smartwatch segment growth,” Satyajit Sinha, Research Analyst, IoT and Mobility, Counterpoint Research, told IANS.

“The health/fitness factor is playing a key role in driving consumer decision making for the adoption of smartwatches and Fitbit has entirely focused on this core use case,” Sinha added. The wearable maker’s share in smartwatch shipments grew in 2018, owing to the huge success of its “Versa” smartwatch which was released in April last year.

fitbit
“The health/fitness factor is playing a key role in driving consumer decision making for the adoption of smartwatches and Fitbit has entirely focused on this core use case,” Sinha added. Pixabay

Fitbit’s smartband shipment grew 7 per cent (year-on-year) in 2018, however, its share in the smartband segment declined from 10 per cent in 2017 to 8 per cent in 2018 owing to lack of products in the low-end price band.

To meet the needs of the budget-conscious Indian buyers, Fitbit is now mulling to expand its offerings, particularly for those who are just embarking on their fitness journey.

“Apart from the ‘Inspire’ family, with ‘Versa Lite’, the brand wants to reach out to the first-time smartwatch owners looking for a device that is attractive and intuitive. One that can match their personal style with vibrant and bold colour options and unique accessories,” Alok Shankar, Country General Manager, Fitbit India, told IANS.

The company is also aiming to add more users to its wearables category. “Growing our community of active users is a critical part of our strategy and we aim to achieve it by introducing wearables and smartwatches at great value — not just in terms of price, but also with core functionality and advanced features such as sleep tracking, swim-proof designs and smartphone notifications,” Shankar noted.

fitbit
Fitbit’s market share in India significantly increased from 9 per cent in 2017 to 14 per cent in 2018. Pixabay

According to Counterpoint, consumers have still not warmed up to the idea of adding additional devices that need to be charged periodically for the same features that are present in advanced smartbands, which typically last more than a smartwatch.

ALSO READ: Apple Watch Leads the Global Smartwatch Shipments : Report

“In the smartwatch segment, Fitbit’s major competitors are Apple, Samsung and Amazfit. In the smartband segment, Xiaomi, Titan and GOQii are the major competitors,” said Sinha.

However, with the new line-up, Fitbit says it has strengthened its portfolio. “India has always been a value-conscious market, but consumers have always been willing to invest in good-quality products,” Shankar added. (IANS)

Next Story

Chirp App for Apple Watch gets Biggest Upgrade Since Arrival

Chirp first debuted last year with the goal of bringing full Twitter support to Apple Watch and includes support for 13 new languages and the iOS app gets Dark Mode support

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Apple Watch
Chirp first debuted last year with the goal of bringing full Twitter support to Apple Watch and includes support for 13 new languages and the iOS app gets Dark Mode support. Pixabay

Chirp for Twitter app is now receiving its biggest upgrade since its arrival with the latest version 2.0 update on Apple Watch.

The biggest of the new features is the inclusion of the infinite scrolling timeline, username colors, images in DMs, the option to DM right from profiles and much more for Apple Watch, news portal iMore reported on Thursday.

Chirp first debuted last year with the goal of bringing full Twitter support to Apple Watch and includes support for 13 new languages and the iOS app gets Dark Mode support.

Meanwhile, anyone who purchases the Chirp Pro addition can also take advantage of a live complication on a watch face where a user can see the most recent tweet on their timeline.

Apple Watch
Chirp for Twitter app is now receiving its biggest upgrade since its arrival with the latest version 2.0 update on Apple Watch. Pixabay

Tapping the tweet will automatically open up Chirp where one can like, retweet, or even reply.

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Chirp is a free download on the App Store. One can unlock the Chirp Pro tier for a $2.99 in-app purchase. (IANS)