Never miss a story

Get subscribed to our newsletter


×
Multiple apps are displayed on an iPhone in New York. VOA

Just tweaking algorithms and infusing Machine Learning (ML) into them will not protect us from misinformation and fake news on social media platforms, warn researchers.

Technological fixes cannot stop countries from spreading disinformation on social media platforms like Facebook and Twitter, said Erik Nisbet and Olga Kamenchuk of The Ohio State University.


Policymakers and diplomats need to focus more on the psychology behind why citizens are so vulnerable to disinformation campaigns, they stressed.

“There is so much attention on how social media companies can adjust their algorithms and ban bots to stop the flood of false information,” said Nisbet, Associate Professor of Communication.

“But the human dimension is being left out. Why do people believe these inaccurate stories?”

Governments the world over are fighting the menace of fake news, including political interference from nation-state actors.

In a paper published in The Hague Journal of Diplomacy, Nisbet and Kamenchuk, Research Associate at Ohio State’s Mershon Center for International Security Studies, discussed how to use psychology to battle these disinformation campaigns.

The researchers discussed three types of disinformation campaigns: identity-grievance, information gaslighting and incidental exposure.

Identity-grievance campaigns focus on exploiting real or perceived divisions within a country.


“The Russian Facebook advertisements during the 2016 election in the US are a perfect example,” Nisbet said. “Many of these ads tried to inflame racial resentment in the country.”

Another disinformation strategy is information gaslighting, in which a country is flooded with false or misleading information through social media, blogs, fake news, online comments and advertising.

A recent Ohio State study showed that social media has only a small influence on how much people believe fake news.

“But the goal of information gaslighting is not so much to persuade the audience as it is to distract and sow uncertainty,” Nisbet added.

A third kind of disinformation campaign simply aims to increase a foreign audience’s everyday, incidental exposure to “fake news.”

“The more people are exposed to some piece of false information, the more familiar it becomes, and the more willing they are to accept it,” Kamenchuk said. “If citizens can’t tell fact from fiction, at some point they give up trying.”

These three types of disinformation campaigns can be difficult to combat, Nisbet noted.

Also Read- Vivo Clocks 119% Growth in Indian Market in Q1

“It sometimes seems easier to point to the technology and criticize Facebook or Twitter or Instagram, rather than take on the larger issues, like our psychological vulnerabilities or societal polarization,” he said.

But there are ways to use psychology to battle disinformation campaigns.

More generally, diplomats and policymakers must work to address the political and social conditions that allow disinformation to succeed, such as the loss of confidence in democratic institutions, the researchers noted. (IANS)


Popular

qz.com

China is cracking down on cryptocurrency

A cryptocurrency is a digital/virtual currency, that is secured by cryptography (study of hiding information). There are over 6,500 cryptocurrencies in existence as of September 2021. The value of cryptocurrency is growing at a quick rate and analysts and experts are still expecting a sharp rise in the value of Bitcoin, the oldest, and most valuable cryptocurrency in the world. however, china doesn't seem to be on board with the idea of digital coins in its economy as it has banned dealing and trading in these digital tokens.

China has taken several decisions to curb the rise of cryptocurrency in its market since 2013 by putting in place increasingly stricter rules on virtual currencies. But on September 17th, China's central People's Bank of China (PBOC) announced that all activities from transactions made in cryptocurrency to crypto mining are deemed illegal including offering trading of digital assets, order matching, token issuance and derivatives. Anyone who's found guilty of being involved with cryptocurrencies and working for overseas platforms from within China will be severely punished. Chinese Government directed the banks to not provide any products or services such as trading, clearing and settlement for cryptocurrency transactions.

Keep Reading Show less
DRDO Twitter

"Akash Prime" was successfully tested by the DRDO by the ITR in Odisha's Chandipur

A new version of the Akash missile- "Akash Prime" was successfully tested by the Defence Research and Development Organisation (DRDO) at the Integrated Test Range in Odisha's Chandipur on Monday at around 4:30 pm. The missile intercepted and tore apart a high-speed unmanned aerial target mimicking enemy aircraft, in its first flight test after all the enhancements.

Akash Prime is equipped with an indigenous active Radio Frequency seeker to accurately locate the enemy aircraft. The upgrade includes an improved, Launcher, Multi-Function Radar and Command, Control and Communication system. The test was carried out amidst bad weather conditions and yet Akash Prime successfully detonated the threat proving the all-weather capability of the weapon system. The improvements also established that the new missile has comparatively more reliable performance under a low-temperature environment at higher altitudes

Keep Reading Show less
Photo by Kelly Sikkema on Unsplash

According to research, virtual learning has been proven to enhance retention of information and take up less time

"Education is the most powerful weapon which you can use to change the world."
-N
elson Mandela


Schools all across the world have been closed as a result of the COVID-19 outbreak. Over 1.2 billion children are out of school across the globe. (Reported by UNICEF). Because of this, education has changed immensely, with the introduction of e-learning, in which tutoring is provided remotely and using various digital platforms. According to research, virtual learning has been proven to enhance retention of information and take up less time, indicating that the changes produced by the coronavirus may be here to stay in the future.

Keep reading... Show less