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Flipkart Witnesses Almost 50% Growth in New Customers

"Apple Watches earned over a month''s of their India business in the first six minutes of The Big Billion Days sale, said Flipkart

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Aiming to bring the next 200 million consumers to the e-commerce fold, Flipkart on Friday said that “The Big Billion Days” sale witnessed almost 50 per cent growth in the number of new customers compared to last year, with 70 billion views in six days of the sale that began on September 29.

Clocking record sales powered by shoppers and sellers from tier 2 cities and beyond, more than 50 per cent of Flipkart Plus shoppers were from smaller cities and towns, while sales from tier 3 cities grew by 100 per cent (YoY).

“We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond,” Kalyan Krishnamurthy, CEO of Flipkart Group, said in a statement.

Nearly 50 per cent of top sellers on Flipkart witnessed 3X growth and over 40 per cent of transacting sellers during the sale were from Tier 2 and beyond towns.

“Among multi-platform e-commerce sellers, the wallet share seen on Flipkart by sellers was 70 per cent, while for fashion and home, our wallet share has hit as high as 80 per cent,” said Flipkart.

Fashion witnessed a 70 per cent growth in sales compared to last year and women customers contributed 45 per cent to overall fashion sales (units sold).

“Fifteen apparels, seven shoes and five accessories were sold every second during the sale period. In the Flipkart fashion portfolio, 20 brands sold more than 1 lakh units this time. The Flipkart fashion originals portfolio sales grew 100 per cent in the sale period,” the company informed.

The mobile category saw the biggest festive season till date, with brands achieving more than 2X growth over the last year’s sale.

Flipkart
Flipkart’s ‘Big Billion Days’ are back.

“More than 20 models sold over 100K units each during the sale, which is a first for any event. At the start of early access, there was a 1.5X spike in users, which reflects an eager anticipation for mobiles. There was 2.5X increase in adoption of product exchange in mobile phone purchases,” the e-commerce platform announced.

The Electronics category witnessed an overall growth of 50 per cent in new customers as 34 electronic accessories were sold every second during early access.

“Apple Watches earned over a month’s of their India business in the first six minutes of The Big Billion Days sale, said Flipkart.

In the large appliances category, one in two TVs, one in three washing machines, one in five refrigerators and one in five ACs bought in India during these six days were bought on Flipkart. Ten TVs were sold per second in the first hour of the sale.

Also Read: Google Shopping Getting a Major Overhaul in Offline, Online Mobile Sites

“The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers who were all able to spread festive cheers across categories,” said Krishnamurthy.

September 30 was the single largest day for commerce in the country as Flipkart emerged as the destination for large appliances with 2X growth on Day 1. The share of transactions via Flipkart’s credit options increased 70 per cent.

“Artisans and weaver partners through “Flipkart Samarth” programme witnessed over 100 per cent growth in sales while over 40 per cent of transacting sellers were from Tier 2 and beyond,” said the company. (IANS)

Next Story

Flipkart Leads $60mn Investment in Logistics Platform Shadowfax

"With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics," said Abhishek Bansal, CEO, Shadowfax

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Walmart’s Flipkart has led a $60 million financing round in logistics platform Shadowfax as the online retailer looks to expand hyperlocal delivery capabilities.

This investment is part of a Series D funding that Shadowfax has received from Eight Roads Ventures, Nokia Growth Partners, Qualcomm Ventures, Mirae Asset Naver Fund and World Bank backed IFC.

Flipkart has an existing partnership with Shadowfax to fulfil logistics requirements across various categories in its e-commerce business.

“At Flipkart, we are focused on redefining customer experience, and hyperlocal is a key element to enable this transformation,” Kalyan Krishnamurthy, Chief Executive Officer, Flipkart, said in a statement on Thursday.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“We have seen strong synergies with Shadowfax through our existing engagement with them, and their investments in tech-enabled innovations will help us significantly reduce delivery time and provide superior customer experiences across product categories,” Krishnamurthy added.

Founded in 2015, Shadowfax currently enables delivery of 10 million monthly shipments across diverse segments ranging from hot food to grocery to fashion, electronics and other e-commerce items.

Also Read: Delhi’s Air Quality Still Remains ‘Very Poor’

The company will use the funds to enhance the tech capabilities of the platform, recruit talent, increase the number of shipments to 100 million a month and expand its geographical presence to 1,000 Indian cities, Flipkart said.

“With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics,” said Abhishek Bansal, CEO, Shadowfax. (IANS)