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Flipkart Big Billion Days 2019 Sale to Kick Off From September 29

The company has more than doubled the number of pin codes where it offers pick-up capabilities to sellers and has added around 30,000 kirana stores to its network to handhold consumers through their online purchase journey

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Flipkart
Flipkart's 'Big Billion Days' are back.

E-commerce major Flipkart on Wednesday announced that the company would kick off a six-day journey this year with ‘the Big Billion Days’ sale from September 29 to October 4.

There will be 4-hour early access for Flipkart Plus consumers. To make shopping easier and more accessible for consumers, Flipkart has partnered with Axis and ICICI Banks to design special offers for cardholders.

“This year, more than ever, we are partnering with brands, MSMEs, sellers, and artisans to deliver the unparalleled selection and user experience to our consumers. The Big Billion Days is a time for the whole country to come together and celebrate, without worrying about budgets or constraints.

Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

“At Flipkart, we have worked hard over the past year to prepare for The Big Billion Days and we look forward to collaborating with the whole ecosystem to deliver the best festive season yet,” Kalyan Krishnamurthy, CEO, Flipkart Group, said in a statement.

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Over the last few months, Flipkart has claimed to scale up its supply chain considerably, both in first, and last-mile delivery, largely in underpenetrated parts of the country to cater to the needs of both consumers and sellers.

The company has more than doubled the number of pin codes where it offers pick-up capabilities to sellers and has added around 30,000 kirana stores to its network to handhold consumers through their online purchase journey. (IANS)

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E-Commerce Giant Flipkart Downs Shutter on Jabong, Redirect Users To Myntra

Soon after the Walmart acquisition in November 2018, Flipkart merged both Myntra and Jabong, which gave way to 150 employees being laid off

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Flipkart
Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its users towards Myntra by providing discounts. Wikimedia Commons

E-commerce marketplace Flipkart is downing shutters on Jabong and the portal is now redirecting the users to the Myntra website.

Walmart-owned FLipkart had acquired Jabong for $70 million in 2016, but saw a close to 13 per cent drop in app downloads for the brand in December 2019, media reports said on Wednesday.

Earlier in July 2019, Flipkart had said that it had started to cut a significant chunk of its marketing expenditure in Jabong and redirecting its users towards Myntra by providing discounts.

As per the reports, the Myntra app saw a 41.18 per cent rise in downloads and 31.87 per cent rise in daily active users (DAUs).

Flipkart
Walmart-owned FLipkart had acquired Jabong for $70 million in 2016, but saw a close to 13 per cent drop in app downloads for the brand in December 2019, media reports said on Wednesday. Wikimedia Commons

Flipkart had acquired fashion e-commerce platform Myntra in May 2014.

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Soon after the Walmart acquisition in November 2018, Flipkart merged both Myntra and Jabong, which gave way to 150 employees being laid off. (IANS)

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