Flipkart Big Billion Days 2019 Sale to Kick Off From September 29
The company has more than doubled the number of pin codes where it offers pick-up capabilities to sellers and has added around 30,000 kirana stores to its network to handhold consumers through their online purchase journey
E-commerce major Flipkart on Wednesday announced that the company would kick off a six-day journey this year with ‘the Big Billion Days’ sale from September 29 to October 4.
There will be 4-hour early access for Flipkart Plus consumers. To make shopping easier and more accessible for consumers, Flipkart has partnered with Axis and ICICI Banks to design special offers for cardholders.
“This year, more than ever, we are partnering with brands, MSMEs, sellers, and artisans to deliver the unparalleled selection and user experience to our consumers. The Big Billion Days is a time for the whole country to come together and celebrate, without worrying about budgets or constraints.
“At Flipkart, we have worked hard over the past year to prepare for The Big Billion Days and we look forward to collaborating with the whole ecosystem to deliver the best festive season yet,” Kalyan Krishnamurthy, CEO, Flipkart Group, said in a statement.
Over the last few months, Flipkart has claimed to scale up its supply chain considerably, both in first, and last-mile delivery, largely in underpenetrated parts of the country to cater to the needs of both consumers and sellers.
The company has more than doubled the number of pin codes where it offers pick-up capabilities to sellers and has added around 30,000 kirana stores to its network to handhold consumers through their online purchase journey. (IANS)
Just a couple of days after Flipkart announced the dates of its “The Big Billion Days” sale, the Confederation of All India Traders (CAIT) has written to the government seeking a “blanket ban” on festive season sales conducted by the e-commerce giant as well as its rival Amazon and other such platforms.
While Flipkart announced that its annual six-day sale ahead of Diwali and Dussehra would take place starting September 29, Amazon is yet to announce the dates for its annual bumper sale.
During these periods, the e-commerce platforms offer heavy discounts to lure customers as Indians tend to make major purchases during the festive season.
“By offering deep discounts ranging from 10 per cent to 80 per cent on their e-commerce portals, these companies are clearly influencing the prices and create an uneven level playing field which is in direct contravention of the policy,” the Confederation of All India Traders (CAIT) said in a letter to Commerce and Industry Minister Piyush Goyal.
CAIT said that the practice of deep discounts offered by various e-commerce platforms during the festive season goes against the foreign direct investment rules.
The traders body argued that that as these e-commerce platforms are “openly flouting FDI norms, a blanket ban on such festival sales should be ordered and an investigation should be conducted as to how these companies are flouting FDI norms and accordingly action should be taken against them.”
“…much contrary to the FDI policy, the e-commerce portals are deeply engaged in B2C business and the quantum of B2B business is almost negligible,” CAIT, which represents 500,000 merchants and traders in India, said in its letter on Friday.
“As per FDI policy, e-commerce entities providing marketplace will not directly or indirectly influence the sale price of goods and services and shall maintain level playing field.”
Flipkart, in its announcement of annual sales dates said that “affordability is one of the key pillars for the Big Billion Days, with a focus on empowering consumers to fulfil all their shopping aspirations without compromising on their budgets.”
“This year, over 50 million Indians will have access to some form of credit, through Flipkart’s various loan options, including Cardless Credit, Flipkart PayLater and No-Cost EMIs on leading bank debit and credit cards,” Flipkart said.
“There will also be 10 per cent instant discount for Axis Bank debit and credit card holders and ICICI Bank credit card users,” it added. (IANS)