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Now Flipkart to Collect Plastic Packaging from Doorstep

This initiative is in continuation of Flipkart's sustainability agenda under which it has already reduced the utilisation of single-use plastic by 33 per cent and aims to move towards 100 per cent recycled plastic consumption in its supply chain by March 2021

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Flipkart on thursday announced the rollout of a new initiative that focuses on creating awareness among consumers on the proper disposal of plastic packaging and make them active participants in its sustainability agenda.

Flipkart is conducting a pilot project to collect plastic packaging back from consumers at select hubs across Mumbai, Bengaluru, Dehradun, Delhi, Kolkata, Pune, and Ahmedabad.

The initiative aims at ensuring existing plastic packaging in the system is recycled and reused.

“We have taken bold steps towards reducing single-use plastic in the system by replacing it with various eco-friendly alternatives and are constantly innovating with our approaches. We are proud to be the first-ever e-commerce marketplace to channelise plastic packaging back into the system through door-to-door collection with the help of our wishmasters,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.

“We believe a collective approach of all stakeholders would help us in achieving the dream of a Swachh and Samridha Bharat, and the country’s vision to phase out single-use plastic,” Kumar added.

Tupperware, India, Plastic
After six months of thorough research, evaluation of options and initial testing in India and select international markets, the brand is ready to switch from single-use plastic packaging to compostable packaging material starting October 1, 2019 for all future manufacturing in India. Pixabay

Under the initiative, the company will send out an intimation to consumers asking them to voluntarily hand over plastic packaging to Flipkart wishmasters for its proper disposal, at the time of product delivery.

The collected packets will then be sent to registered vendors to ensure it is disposed of responsibly to avoid ending up in landfills, the company said in a statement.

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Wishmasters have also been provided proper training in explaining the various facets of this initiative to consumers to ensure high participation.

This initiative is in continuation of Flipkart’s sustainability agenda under which it has already reduced the utilisation of single-use plastic by 33 per cent and aims to move towards 100 per cent recycled plastic consumption in its supply chain by March 2021. (IANS)

Next Story

Flipkart Leads $60mn Investment in Logistics Platform Shadowfax

"With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics," said Abhishek Bansal, CEO, Shadowfax

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Walmart’s Flipkart has led a $60 million financing round in logistics platform Shadowfax as the online retailer looks to expand hyperlocal delivery capabilities.

This investment is part of a Series D funding that Shadowfax has received from Eight Roads Ventures, Nokia Growth Partners, Qualcomm Ventures, Mirae Asset Naver Fund and World Bank backed IFC.

Flipkart has an existing partnership with Shadowfax to fulfil logistics requirements across various categories in its e-commerce business.

“At Flipkart, we are focused on redefining customer experience, and hyperlocal is a key element to enable this transformation,” Kalyan Krishnamurthy, Chief Executive Officer, Flipkart, said in a statement on Thursday.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“We have seen strong synergies with Shadowfax through our existing engagement with them, and their investments in tech-enabled innovations will help us significantly reduce delivery time and provide superior customer experiences across product categories,” Krishnamurthy added.

Founded in 2015, Shadowfax currently enables delivery of 10 million monthly shipments across diverse segments ranging from hot food to grocery to fashion, electronics and other e-commerce items.

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The company will use the funds to enhance the tech capabilities of the platform, recruit talent, increase the number of shipments to 100 million a month and expand its geographical presence to 1,000 Indian cities, Flipkart said.

“With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics,” said Abhishek Bansal, CEO, Shadowfax. (IANS)