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Flipkart Enters in Partnership with Nokia to Launch its Smart TV in India

As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs

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Smart TV
The Nokia-branded Smart TV will feature superior audio quality, thanks to JBL's sound programme. JBL by HARMAN makes high-quality audio equipments and this will also mark first foray into the television space in the country. Pixabay

Flipkart on Wednesday entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. This also marks Nokia’s entry into the smart TV category in the country.

As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs and manage the end-to-end go-to-market strategy.

“Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability,” Vipul Mehrotra, Vice-President, Nokia Brand Partnerships, said in a statement.

Smart TV
 Flipkart on Wednesday entered into a strategic partnership with Nokia to launch Nokia smart TV in India. Wikimedia Commons

The Nokia-branded TVs will feature superior audio quality, thanks to JBL’s sound programme. JBL by HARMAN makes high-quality audio equipments and this will also mark first foray into the television space in the country.

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“Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall. We’re excited to start this journey with them to extend the brand into a fast-growing product segment,” said Adarsh Menon, Senior Vice-President and Head-Private Brands, Electronics and Furniture at Flipkart. (IANS)

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Upcoming Smart TV of Nokia gets Certification from BIS

Last week, Flipkart entered into a strategic partnership with Nokia to launch Nokia smart TVs in India

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Nokia
Nokia is a globally popular technology brand and enjoys immense brand recall, Thus its Smart TV is Much Awaited in the Market. Pixabay

Nokia upcoming smart TV has been certified by BIS (Bureau of Indian Standards), hinting that there will be a 55-inch display with 4K UHD resolution and is expected to launch soon.

The 55-inch TV will have Android Pie and will come with Google Play Store pre installed along with Intelligent Dimming technology providing better contrast ratio.

Also, it has been confirmed to feature JBL Audio, GSMArena reported on Wednesday.

Last week, Flipkart entered into a strategic partnership with Nokia to launch Nokia smart TVs in India.

Nokia
The 55-inch Nokia TV will have Android Pie and will come with Google Play Store pre installed along with Intelligent Dimming technology providing better contrast ratio. Wikimedia Commons

As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs and manage the end-to-end go-to-market strategy.

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“Working with Nokia allows us to further expand the choice of high-quality, technologically advanced products for Indian consumers. Nokia is a globally popular technology brand and enjoys immense brand recall. We’re excited to start this journey with them to extend the brand into a fast-growing product segment,” Adarsh Menon, Senior Vice-President and Head-Private Brands, Electronics and Furniture at Flipkart said at the time. (IANS)