Sunday December 8, 2019
Home Lead Story Flipkart Laun...

Flipkart Launches its First ‘Furniture Experience Center’ in Bengaluru

The company said that it is also working with Google to enhance customers’ overall viewing experience at these centres through integration with Google Lens

0
//

E-commerce major Flipkart on Sunday said that it has launched its first “furniture experience centre”, in Bengaluru.

“In order to give a touch and feel experience to customers in an ever-growing online furniture market, Flipkart has introduced its first furniture experience centre in Bangalore,” it said.

The company said that it is also working with Google to enhance customers’ overall viewing experience at these centres through integration with Google Lens.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. (Representational image). VOA

“Visitors at the experience centre can use their smartphone to scan the ‘Flipkart Furniture’ icon at the experience centres, which will then route them to the platform’s furniture page, allowing them to explore the product catalogue along with their various features.”

Also Read: Tesla to Soon get Netflix, YouTube Streaming Support: Elon Musk

The statement noted that furniture is one of the fastest growing online categories, witnessing a surge in demand from across metros along with tier-I and tier-II towns. This is majorly driven by the digitisation wave, growing income in the hands of millennials and improving real estate scenario, thereby expanding the market size for online furniture in India to $17 billion in 2018, it said. (IANS)

Next Story

Flipkart Leads $60mn Investment in Logistics Platform Shadowfax

"With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics," said Abhishek Bansal, CEO, Shadowfax

0
Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Walmart’s Flipkart has led a $60 million financing round in logistics platform Shadowfax as the online retailer looks to expand hyperlocal delivery capabilities.

This investment is part of a Series D funding that Shadowfax has received from Eight Roads Ventures, Nokia Growth Partners, Qualcomm Ventures, Mirae Asset Naver Fund and World Bank backed IFC.

Flipkart has an existing partnership with Shadowfax to fulfil logistics requirements across various categories in its e-commerce business.

“At Flipkart, we are focused on redefining customer experience, and hyperlocal is a key element to enable this transformation,” Kalyan Krishnamurthy, Chief Executive Officer, Flipkart, said in a statement on Thursday.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“We have seen strong synergies with Shadowfax through our existing engagement with them, and their investments in tech-enabled innovations will help us significantly reduce delivery time and provide superior customer experiences across product categories,” Krishnamurthy added.

Founded in 2015, Shadowfax currently enables delivery of 10 million monthly shipments across diverse segments ranging from hot food to grocery to fashion, electronics and other e-commerce items.

Also Read: Delhi’s Air Quality Still Remains ‘Very Poor’

The company will use the funds to enhance the tech capabilities of the platform, recruit talent, increase the number of shipments to 100 million a month and expand its geographical presence to 1,000 Indian cities, Flipkart said.

“With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics,” said Abhishek Bansal, CEO, Shadowfax. (IANS)

<