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Flipkart Onboards Nearly 27K Kirana Stores Across 700 Cities

The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

In a bid to strengthen its last mile delivery ahead of the festive season, e-commerce major Flipkart has onboarded nearly 27,000 kirana stores across 700 cities to its pan-India supply chain in a span of six months.

With this partnership, the person delivering your everyday grocery items may also come to your doorstep with a Flipkart packet.

Flipkart said the move will add to its existing supply chain capabilities and help it reach out to millions of new consumers during the upcoming festive event, The Big Billion Days, while also helping kirana stores significantly increase their income.

This is expected to help Flipkart personalise the e-commerce experience for its existing 160 million customers, help deepen its reach to newer geographies and consumers and support kiranas.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“Kiranas are the oldest and most widely spread retail format in India which exhibit the modernness of the supply chain and deliver a successful customer experience management model,” said Kalyan Krishnamurthy, CEO of Flipkart Group.

“Our approach to inclusivity for last-mile partners is guided by the synergies we share. After digital payments, the next big revolution in kirana is going to be ushered in conjunction with e-commerce,” Krishnamurthy said.

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The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners. (IANS)

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Festival Sales by Amazon, Flipkart Violating FDI Norms

“Such festive sales offering deep discounts are nothing but influencing the prices directly or indirectly which is a clear violation of the policy,” it said

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Amazon, online retailer, Drones
The Amazon warehouse in San Fernando de Henares is seen during a 3-day walkout to demand better wages and working conditions, on the outskirts of Madrid, Spain. VOA

Reiterating its demand for ban on festival sales by Amazon and Flipkart, the Confederation of All India Traders (CAIT) on Tuesday said that the two e-commerce majors are flouting the norms for foreign direct investment (FDI) by carrying out festival sales.

The traders’ body urged the Commerce Minister to look into the violation of the FDI policy by these e-commerce companies and impose a ban on the declared festival sales. It also urged the government to institute an investigation into the business models of these companies.

“Holding such sales and offering deep discounts are clear violations of Press Note No.2 of FDI policy 2018. The CAIT has earlier written to Union Commerce Minister Piyush Goyal to ban the declared festival sales by these e-commerce portals,” a CAIT statement said.

“CAIT Secretary General Praveen Khandelwal strongly opposed the statements of Amazon and Flipkart that appeared in media couple of days back that they empower the sellers on their respective platforms to decide the prices and offer their choice of selection to customers at the prices they deem fit and offer best value of their products to consumers.

“The said statement of both the companies are devoid of any logic and just an eye wash to keep right the wrong practices they are conducting on their platform,” it said.

Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Khandelwal also said that these companies are indulging in blatant violation of the FDI policy of the Centre. CAIT noted that the key provisions of the FDI policy say that 100 per cent FDI is allowed in the e-commerce marketplace model and under which e-commerce companies can act only act as technical platforms.

The policy clearly says that e-commerce entities will not influence the prices directly or indirectly and shall maintain a level playing field, the statement said.

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“Since these e-commerce companies are not owners of the inventory how can they offer deep discounts on the inventory hold by the sellers registered on their platform. As per policy, it should be the seller offering discounts but in this case the discounts are offered by e-commerce companies which is again a violation of e-commerce policy.

“Such festive sales offering deep discounts are nothing but influencing the prices directly or indirectly which is a clear violation of the policy,” it said. (IANS)