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Flipkart Onboards Nearly 27K Kirana Stores Across 700 Cities

The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

In a bid to strengthen its last mile delivery ahead of the festive season, e-commerce major Flipkart has onboarded nearly 27,000 kirana stores across 700 cities to its pan-India supply chain in a span of six months.

With this partnership, the person delivering your everyday grocery items may also come to your doorstep with a Flipkart packet.

Flipkart said the move will add to its existing supply chain capabilities and help it reach out to millions of new consumers during the upcoming festive event, The Big Billion Days, while also helping kirana stores significantly increase their income.

This is expected to help Flipkart personalise the e-commerce experience for its existing 160 million customers, help deepen its reach to newer geographies and consumers and support kiranas.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“Kiranas are the oldest and most widely spread retail format in India which exhibit the modernness of the supply chain and deliver a successful customer experience management model,” said Kalyan Krishnamurthy, CEO of Flipkart Group.

“Our approach to inclusivity for last-mile partners is guided by the synergies we share. After digital payments, the next big revolution in kirana is going to be ushered in conjunction with e-commerce,” Krishnamurthy said.

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The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners. (IANS)

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Flipkart Leads $60mn Investment in Logistics Platform Shadowfax

"With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics," said Abhishek Bansal, CEO, Shadowfax

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Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Walmart’s Flipkart has led a $60 million financing round in logistics platform Shadowfax as the online retailer looks to expand hyperlocal delivery capabilities.

This investment is part of a Series D funding that Shadowfax has received from Eight Roads Ventures, Nokia Growth Partners, Qualcomm Ventures, Mirae Asset Naver Fund and World Bank backed IFC.

Flipkart has an existing partnership with Shadowfax to fulfil logistics requirements across various categories in its e-commerce business.

“At Flipkart, we are focused on redefining customer experience, and hyperlocal is a key element to enable this transformation,” Kalyan Krishnamurthy, Chief Executive Officer, Flipkart, said in a statement on Thursday.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“We have seen strong synergies with Shadowfax through our existing engagement with them, and their investments in tech-enabled innovations will help us significantly reduce delivery time and provide superior customer experiences across product categories,” Krishnamurthy added.

Founded in 2015, Shadowfax currently enables delivery of 10 million monthly shipments across diverse segments ranging from hot food to grocery to fashion, electronics and other e-commerce items.

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The company will use the funds to enhance the tech capabilities of the platform, recruit talent, increase the number of shipments to 100 million a month and expand its geographical presence to 1,000 Indian cities, Flipkart said.

“With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics,” said Abhishek Bansal, CEO, Shadowfax. (IANS)