In a bid to strengthen its last mile delivery ahead of the festive season, e-commerce major Flipkart has onboarded nearly 27,000 kirana stores across 700 cities to its pan-India supply chain in a span of six months.
With this partnership, the person delivering your everyday grocery items may also come to your doorstep with a Flipkart packet.
Flipkart said the move will add to its existing supply chain capabilities and help it reach out to millions of new consumers during the upcoming festive event, The Big Billion Days, while also helping kirana stores significantly increase their income.
This is expected to help Flipkart personalise the e-commerce experience for its existing 160 million customers, help deepen its reach to newer geographies and consumers and support kiranas.
“Kiranas are the oldest and most widely spread retail format in India which exhibit the modernness of the supply chain and deliver a successful customer experience management model,” said Kalyan Krishnamurthy, CEO of Flipkart Group.
“Our approach to inclusivity for last-mile partners is guided by the synergies we share. After digital payments, the next big revolution in kirana is going to be ushered in conjunction with e-commerce,” Krishnamurthy said.
The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners. (IANS)