Thursday, August 13, 2020
Home Lead Story Flipkart Onboards Nearly 27K Kirana Stores Across 700 Cities

Flipkart Onboards Nearly 27K Kirana Stores Across 700 Cities

The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners

In a bid to strengthen its last mile delivery ahead of the festive season, e-commerce major Flipkart has onboarded nearly 27,000 kirana stores across 700 cities to its pan-India supply chain in a span of six months.

With this partnership, the person delivering your everyday grocery items may also come to your doorstep with a Flipkart packet.

Flipkart said the move will add to its existing supply chain capabilities and help it reach out to millions of new consumers during the upcoming festive event, The Big Billion Days, while also helping kirana stores significantly increase their income.

This is expected to help Flipkart personalise the e-commerce experience for its existing 160 million customers, help deepen its reach to newer geographies and consumers and support kiranas.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“Kiranas are the oldest and most widely spread retail format in India which exhibit the modernness of the supply chain and deliver a successful customer experience management model,” said Kalyan Krishnamurthy, CEO of Flipkart Group.

“Our approach to inclusivity for last-mile partners is guided by the synergies we share. After digital payments, the next big revolution in kirana is going to be ushered in conjunction with e-commerce,” Krishnamurthy said.

Also Read: Unique Cross-Cultural Experience In The Jodhpur Rajasthan International Folk Festival

The nation-wide kirana onboarding started about six months ago, undertaken keeping in mind the massive scale of the upcoming festive season, which witnesses heightened demand from customers from across the country and also grow the business of its kirana partners. (IANS)

STAY CONNECTED

18,956FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Ayushmann is One of the Most Earnest Actors of our Generation, Says Vaani Kapoor

Actress Vaani Kapoor looks forward to working with Ayushmann Khurrana in an upcoming film. She says Ayushmann is one of the most earnest actors...

TV Stars are Looked Down Upon, I Don’t Know Why: Hina Khan

She did television for over a decade and has featured in Hindi films, but actress Hina Khan fails to understand why small screen stars...

Vidya Balan Does Not Like to Follow Norms

By Sugandha Rawal Vidya Balan does not like to follow norms. She finds it easier to follow her heart. The actress says doing something that...

Here are Some Home Gardening Tips For You

By Puja Gupta Growing and maintaining a garden at home is a fun and rewarding way to care for nature. Especially in these boredom-filled days...

Enjoy Independence Day Weekend With Domestic Travel

The fact that we are now free to move outside our homes after months in lockdown and travel, is the sweetest feeling of independence...

Everything You Need to Know About Post-Weaning Depression

By Puja Gupta Post-weaning depression is a form of mental illness which can occur after a woman stops breastfeeding. Like other depression, it requires immediate...

Car Not Turning On? Three Main Areas to Look Into

You are heading to somewhere important. You get in the car, turn the ignition, but the engine doesn’t crank. Your heart sinks because not...

Benefits Of Buying An Online Term Plan 

Choosing the best savings-investment plan can secure your future financially. A life insurance plan is one of the best ways that you can provide...

Recent Comments