Flipkart Unveils ‘Saathi’ to Mimic Salesperson Assistance

"Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce," added Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart

Walmart’s Indian e-tailer arm Flipkart on Wednesday introduced a smart assistive interface feature called “Saathi” which aims at mimicking the typical real-life shopping experience for consumers who are comfortable being assisted by a salesperson.

It uses a combination of text and audio-based instructions to guide new users in their e-commerce journey.

This includes a list of key actions in the form of pop-up texts followed by audio for a better understanding.

“Flipkart Saathi” will help first-time e-commerce users on the platform enhance their overall shopping experience, the company said.

Flipkart said the feature aims to empower consumers across tier-2, tier-3 cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.

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“Flipkart is committed to bringing the next 200 million consumers online and solving for that in every possible manner,” Kalyan Krishnamurthy, Group Chief Executive Officer, Flipkart, said in a statement.

This first-of-a-kind feature from Flipkart is available in Hindi and English to start with.

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“This personalisation of technology is a key element of our vision for Bharat and all our innovations are centred around this,” Krishnamurthy said.

“Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce,” added Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart. (IANS)

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