Sunday December 8, 2019
Home Lead Story Flipkart Unve...

Flipkart Unveils ‘Saathi’ to Mimic Salesperson Assistance

"Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce," added Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart

0
//

Walmart’s Indian e-tailer arm Flipkart on Wednesday introduced a smart assistive interface feature called “Saathi” which aims at mimicking the typical real-life shopping experience for consumers who are comfortable being assisted by a salesperson.

It uses a combination of text and audio-based instructions to guide new users in their e-commerce journey.

This includes a list of key actions in the form of pop-up texts followed by audio for a better understanding.

“Flipkart Saathi” will help first-time e-commerce users on the platform enhance their overall shopping experience, the company said.

Flipkart said the feature aims to empower consumers across tier-2, tier-3 cities and beyond in rural India, as it seeks to bring the next 200 million consumers online.

Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

“Flipkart is committed to bringing the next 200 million consumers online and solving for that in every possible manner,” Kalyan Krishnamurthy, Group Chief Executive Officer, Flipkart, said in a statement.

This first-of-a-kind feature from Flipkart is available in Hindi and English to start with.

Also Read: Consumption of Coffee May Reduce MetS: Study

“This personalisation of technology is a key element of our vision for Bharat and all our innovations are centred around this,” Krishnamurthy said.

“Through the combination of cutting-edge tech with our robust understanding of the diverse consumer base in India, the Flipkart team has created an offering to simplify e-commerce,” added Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart. (IANS)

Next Story

Flipkart Leads $60mn Investment in Logistics Platform Shadowfax

"With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics," said Abhishek Bansal, CEO, Shadowfax

0
Flipkart Buys Back Shares Worth $350 mn.
New e-commerce norms to impact e-tailers: Flipkart. IANS

Walmart’s Flipkart has led a $60 million financing round in logistics platform Shadowfax as the online retailer looks to expand hyperlocal delivery capabilities.

This investment is part of a Series D funding that Shadowfax has received from Eight Roads Ventures, Nokia Growth Partners, Qualcomm Ventures, Mirae Asset Naver Fund and World Bank backed IFC.

Flipkart has an existing partnership with Shadowfax to fulfil logistics requirements across various categories in its e-commerce business.

“At Flipkart, we are focused on redefining customer experience, and hyperlocal is a key element to enable this transformation,” Kalyan Krishnamurthy, Chief Executive Officer, Flipkart, said in a statement on Thursday.

amazon, china, flipkart
FILE – A worker removes an advertisement billboard of Indian online marketplace Flipkart, installed along the roadside in Mumbai, India, Oct. 16, 2015. Amazon.com Inc. is concentrating on India and its competition, Flipkart. VOA

“We have seen strong synergies with Shadowfax through our existing engagement with them, and their investments in tech-enabled innovations will help us significantly reduce delivery time and provide superior customer experiences across product categories,” Krishnamurthy added.

Founded in 2015, Shadowfax currently enables delivery of 10 million monthly shipments across diverse segments ranging from hot food to grocery to fashion, electronics and other e-commerce items.

Also Read: Delhi’s Air Quality Still Remains ‘Very Poor’

The company will use the funds to enhance the tech capabilities of the platform, recruit talent, increase the number of shipments to 100 million a month and expand its geographical presence to 1,000 Indian cities, Flipkart said.

“With the new round of capital infusion, Shadowfax plans to invest extensively in building long-term capabilities which are essential to developing an efficient and superior service quality ecosystem in Indian logistics,” said Abhishek Bansal, CEO, Shadowfax. (IANS)