Never miss a story

Get subscribed to our newsletter


×
New e-commerce norms to impact e-tailers: Flipkart. IANS

Taking Amazon Prime head on, Walmart-owned Flipkart on Tuesday forayed into original video content in India with the launch of ‘Flipkart Video Originals’ as the over-the-top media services (OTT) war heats up in the country.

Integrated within the Flipkart video platform, which was launched in August this year, Flipkart Video Originals will be produced by some of the best creators in the industry and curated especially for the platform, the company informed.


“When we launched our video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, but are new to e-commerce,” Prakash Sikaria, Vice President-Growth and Monetisation, Flipkart, said in a statement.

In the coming months, the e-commerce platform will work with Studio Next, Frames and Sikhya Productions to bring first-of-its-kind content across genres and languages.

The first original series ‘Backbenchers’ hosted by Farah Khan goes live later this month.


Similar to Amazon Prime Video, Netflix and other streaming services, Flipkart is offering curated and personalised video content to the Indian audience. Pixabay

“Now we are launching our next content offering ‘Flipkart Video Originals’. There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first.

“From short stories created by award-winning producers, to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content,” Sikaria added.

Also Read: Disney Plus Unveils Full Lineup of Shows, Films and Specials to be Available on Platform When it Launches

The first creator to join the platform is Oscar Award winner Guneet Monga who is on board as the official creator and curator of short stories for the platform.

“Flipkart Video is offering a great platform for content creators to engage with a customer base of over 160 million people across India through a unique story telling format,” said Monga. (IANS)


Popular

qz.com

China is cracking down on cryptocurrency

A cryptocurrency is a digital/virtual currency, that is secured by cryptography (study of hiding information). There are over 6,500 cryptocurrencies in existence as of September 2021. The value of cryptocurrency is growing at a quick rate and analysts and experts are still expecting a sharp rise in the value of Bitcoin, the oldest, and most valuable cryptocurrency in the world. however, china doesn't seem to be on board with the idea of digital coins in its economy as it has banned dealing and trading in these digital tokens.

China has taken several decisions to curb the rise of cryptocurrency in its market since 2013 by putting in place increasingly stricter rules on virtual currencies. But on September 17th, China's central People's Bank of China (PBOC) announced that all activities from transactions made in cryptocurrency to crypto mining are deemed illegal including offering trading of digital assets, order matching, token issuance and derivatives. Anyone who's found guilty of being involved with cryptocurrencies and working for overseas platforms from within China will be severely punished. Chinese Government directed the banks to not provide any products or services such as trading, clearing and settlement for cryptocurrency transactions.

Keep Reading Show less
DRDO Twitter

"Akash Prime" was successfully tested by the DRDO by the ITR in Odisha's Chandipur

A new version of the Akash missile- "Akash Prime" was successfully tested by the Defence Research and Development Organisation (DRDO) at the Integrated Test Range in Odisha's Chandipur on Monday at around 4:30 pm. The missile intercepted and tore apart a high-speed unmanned aerial target mimicking enemy aircraft, in its first flight test after all the enhancements.

Akash Prime is equipped with an indigenous active Radio Frequency seeker to accurately locate the enemy aircraft. The upgrade includes an improved, Launcher, Multi-Function Radar and Command, Control and Communication system. The test was carried out amidst bad weather conditions and yet Akash Prime successfully detonated the threat proving the all-weather capability of the weapon system. The improvements also established that the new missile has comparatively more reliable performance under a low-temperature environment at higher altitudes

Keep Reading Show less
Photo by Kelly Sikkema on Unsplash

According to research, virtual learning has been proven to enhance retention of information and take up less time

"Education is the most powerful weapon which you can use to change the world."
-N
elson Mandela


Schools all across the world have been closed as a result of the COVID-19 outbreak. Over 1.2 billion children are out of school across the globe. (Reported by UNICEF). Because of this, education has changed immensely, with the introduction of e-learning, in which tutoring is provided remotely and using various digital platforms. According to research, virtual learning has been proven to enhance retention of information and take up less time, indicating that the changes produced by the coronavirus may be here to stay in the future.

Keep reading... Show less